About FitFire
FitFire is a Consumer company based in Bengaluru (India) founded in 2022 by Anindya Sengupta. It operates as a healthy snacking brand. FitFire has raised $952.98 thousand across 3 funding rounds from investors including Narendra Jain, Neeraj Bafna and Rakesh Khemchandani. The company has 23 employees. FitFire was last valued at $5.69 million in February 2023. Its chief executive is Anindya Sengupta. Its Indian entity Fitfire Consumer Private Limited reported revenue of ₹3.09 Cr. FitFire offers products and services including Nutri Binge Snacks, Natural Dry Fruits, and Flavored Dry Fruits. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Paper Boat Foods, Farmley, Happilo, Nutty Gritties and Nutri Binge and 3 more; 3 of its 8 listed competitors have raised funding.
Company details
FitFire Pvt. Ltd. was established in 2022 in Bengaluru, India, within the food sector. Operations focus on the development and distribution of healthy snacks under the Nutri Binge brand. The brand was introduced across online and offline channels in February 2023. Leadership is provided by founder and CEO Anindya Sengupta. Activities are centered on the Indian market, with domain fitfire.co.in utilized for online presence.
- Headquarters Bengaluru, India
- Employees 23
- Founders Anindya Sengupta
- Stage Minicorn
- SectorsConsumer
- Phone•••• ••••
- Website fitfire.co.in
- Social LinkedIn
- Legal Name Fitfire Consumer Private Limited
- Date of Incorporation 12 Apr, 2022
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹3.09 Cr
FY 2025 · -80% YoY
- Net Loss-₹1.41 Cr
FY 2025 · -46% margin
- EBITDA-₹98.7 Lakh
FY 2025 · -32% margin
- Total Equity Funding$952.98K (USD)
in 3 rounds
- Latest Funding Round$67.72K (USD), Angel Round
Oct 2024
- InvestorsCampus Fund
& 58 more
- Employee Count23
Associated legal entities of FitFire
FitFire operates through Fitfire Consumer Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fitfire Consumer Private Limited CIN U15400KA2022PTC159977 | Active | 12 Apr 2022 | Bangalore, Karnataka | ₹3.1 Cr | 23 | 3 | View details |
Products & Services of FitFire
FitFire offers a comprehensive portfolio of products and services, including Nutri Binge Snacks, Natural Dry Fruits, and Flavored Dry Fruits.
Binge-worthy snacks made from nutritious ingredients for daily consumption.
Natural dry fruits offering healthy snacking alternatives for everyday use.
Flavored dry fruits providing tasty, nutritious options for consumers.
Funding Insights of FitFire
FitFire has successfully raised a total of $952.98K across 3 strategic funding rounds. The most recent funding activity was a Angel Round of $67.72 thousand completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $952,981
- Total Rounds 3
- Last Round Angel Round — $67,722
- First Round $738,063
(Feb 2023)
- Investors Count 59
All 3 funding rounds of FitFire with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $67,722 | Angel Round | – | Chitranjan Dar | |
| Apr 2024 | $147,196 | Angel Round | – | Narendra Jain | |
| Feb 2023 | $738,063 | Seed | $5.69M | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2023 | $5.69M | •••••••• |
Last known valuation $5.69M (Feb 2023). 59 investors in total: 1 institutional and 58 angel.
Investors in FitFire
FitFire has secured backing from 59 investors, including angel and venture fund investors. Prominent investors backing the company include Narendra Jain, Neeraj Bafna and Rakesh Khemchandani.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Student-led startups are invested in by this venture capital firm. | – | yourcampusfund.com | Bengaluru, India | |
NJ Narendra Jain | - | – | unknown_80b43126adc8416ba | - |
NB Neeraj Bafna | - | – | unknown_bbfa7923dddc44188 | - |
RK Rakesh Khemchandani | - | – | unknown_c596b88bbf9d48768 | - |
RB Ramya Bandaru | - | – | unknown_b8347a181ae84f718 | - |
EG Eshesh Gupta | - | – | unknown_43fcc2fe97e8402a8 | - |
KN Ketan Nagar | - | – | unknown_c13077ce3fc2448db | - |
TS Thirunavukkarasu S | - | – | unknown_07dcdc8a943c4c409 | - |
BS Bhartiben Shah | - | – | unknown_82206a0bfd6a48b3a | - |
AK Anjani Kumar Jajodia | - | – | unknown_06e962386b2444e18 | - |
Investor details for FitFire
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Fitfire Consumer Private Limited (FitFire)
Fitfire Consumer Private Limited is the primary company behind FitFire. The board of Fitfire Consumer Private Limited currently have 3 directors; the longest-serving is Anindya Arunangshu Sengupta, appointed in 2022. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Anindya Arunangshu Sengupta DIN 09570061 | Whole-time director | 12 Apr 2022 | 4 yrs 6 mo | Fitfire Consumer Private Limited |
| Mahesh Muralidharan DIN 09795539 | Director | 18 Nov 2022 | 3 yrs 11 mo | Fitfire Consumer Private Limited |
| Richa Bajpai DIN 03118046 | Nominee Director | 17 Nov 2023 | 2 yrs 11 mo | Fitfire Consumer Private Limited |
People of FitFire
2 people are tracked at FitFire (2 in leadership); the tracked headcount is 23.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Saptarshi Kar | General Manager | Leadership |
Complete people profiles for FitFire
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of FitFire
Figures of Fitfire Consumer Private Limited, the primary company behind FitFire, for FY 2025. Revenue was ₹3.09 Cr (-80% year on year). Net loss was -₹1.41 Cr (-46% margin). EBITDA was -₹98.7 Lakh (-32% margin).
- ₹3.09 CrRevenue · FY 2025 · -80% YoY
- -₹1.41 CrNet loss · -46% margin
- -₹98.7 LakhEBITDA · -32% margin
- ₹42.5 LakhPaid-up capital
- 23Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Fitfire Consumer Private Limited are on its company page.
Detailed financial statements for FitFire
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of FitFire
4 dated milestones of FitFire across 2 years, from founding to its latest funding, stage changes and deals.
- Founded FitFire is founded.
- Funding First funding round of $738K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $68K.
Competitors of FitFire
FitFire has 8 listed competitors in our database, 3 of them funded. They include Paper Boat Foods, Farmley, Happilo, Nutty Gritties and Nutri Binge, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| paperboatfoods.com | 2009 | Bengaluru, India | $185.34M | 1,112 | Beverages and packaged food products are manufactured by the company. | |
| farmley.com | 2017 | Noida, India | $56.86M | 380 | Healthy snacks are sourced from farmers and sold online. | |
| happilo.com | 2016 | Bengaluru, India | $47.88M | 261 | Platform offering various nuts, dried fruits, seeds, and berry products | |
| nuttygritties.com | 2009 | Delhi, India | – | 59 | A private label brand specializing in high-quality dry fruits and nuts. | |
| nutribinge.in | 2023 | Bengaluru, India | – | 24 | Online platform selling high-quality nuts, dry fruits, and gifts to consumers. | |
| drbfoods.com | 2009 | Delhi, India | – | 59 | Family business processing and selling high-quality dry fruits across Indian cities. | |
| krishival.com | 2014 | Mumbai, India | – | 20 | Healthy cashew nut products are offered by Krishival brand. | |
| provfoods.in | 2016 | Mumbai, India | – | 28 | Dry fruits, nuts, and seeds are offered online by ProV. |
Detailed competitors of FitFire
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as FitFire (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Fitfire
Complete news archive for FitFire
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about FitFire
FitFire was founded in 2022 and raised its 1st funding round 1 year after it was founded.
FitFire is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Anindya Sengupta is the current CEO of FitFire. They have also founded this company.
FitFire is a funded company, having raised a total of $952.98K across 3 funding rounds to date. The company's 1st funding round was a Seed of $738.06K, raised on Feb 2023.
FitFire has 23 employees.
The primary company behind FitFire, Fitfire Consumer Private Limited, reported revenue of ₹3.09 Cr for FY 2025, down 80% year on year.
FitFire Pvt. Ltd. was established in 2022 in Bengaluru, India, within the food sector. Operations focus on the development and distribution of healthy snacks under the Nutri Binge brand. The brand was introduced across online and offline channels in February 2023. Leadership is provided by founder and CEO Anindya Sengupta. Activities are centered on the Indian market, with domain fitfire.co.in utilized for online presence.
FitFire's top competitors include Farmley, Paper Boat Foods and Happilo.
FitFire offers Nutri Binge Snacks, Natural Dry Fruits, and Flavored Dry Fruits.
FitFire has 59 investors. Key investors include Narendra Jain, Neeraj Bafna, Rakesh Khemchandani, Ramya Bandaru, and Eshesh Gupta.
The valuation of FitFire is $5.69M as of Feb 2023.
FitFire operates through Fitfire Consumer Private Limited.