About FitFlop
FitFlop is a Consumer company based in London (United Kingdom) founded in 2007. Ergonomic footwear for men and women is retailed online. Its chief executive, as recorded, is Michael Lockett. Its website fitflop.com draws about 1.8 million monthly visits. FitFlop offers products and services including Ergonomic Shoes and Sandals. Its focus areas include Consumer Goods, Footwear Brands, Casual & Formal Footwear_OLD and Men & Women. Its legal entity is FitFlop Limited.
Company details
FitFlop was founded in 2007 in London, United Kingdom, as an online retailer in the footwear sector. Shoes, sandals, and boots are provided with ergonomic designs that support foot biomechanics and incorporate shock absorption features. Premium materials and technologies are used for durability. The platform includes product details and size guides, along with returns and exchange options, to support customer purchases.
- Latest Funding Round$30M (USD), Debt – Conventional
Mar 2023
- Investors
Products & Services of FitFlop
FitFlop offers a comprehensive portfolio of products and services, including Ergonomic Shoes and Sandals.
Ergonomic shoes are designed with precision to absorb shock and provide cushioning for everyday wear
Sandals are crafted for versatility and comfort, suitable for various occasions and weather conditions
Apps and channels of FitFlop
its YouTube channel FitFlop has 2.09K subscribers and 5 videos.
Videos from FitFlop
The most watched videos on FitFlop's YouTube channel, FitFlop (2.09K subscribers). Click a video to play it here.
More on FitFlop.
Funding Insights of FitFlop
- Total Rounds 1
- Last Round Debt – Conventional — $30M
- First Round $30M
(Mar 2023)
- Investors Count 1
All 1 funding rounds of FitFlop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $30M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in FitFlop
FitFlop has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Aurelius Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on acquiring companies in multiple sectors | 2006 | aurelius-group.com | Munchen, Germany |
Investor details for FitFlop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FitFlop
1 people are tracked at FitFlop (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Lockett | CEO | Leadership |
Complete people profiles for FitFlop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FitFlop
2 dated milestones of FitFlop across 16 years, from founding to its latest funding, stage changes and deals.
- Founded FitFlop is founded.
- Funding First funding round of $30.0M.
Web traffic of FitFlop
The website of FitFlop (fitflop.com) receives about 1.8M visits a month and ranks #24,391 among all websites worldwide, #1,168 in Fashion and Apparel.
- Monthly visits1.8M
▼ 32.2% vs previous month
- Unique visitors1.6M
per month
- Global rank#24,391
among all websites
- Category rank#1,168
Lifestyle · Fashion and Apparel
- Bounce rate68%
- Pages per visit2.1
- Average visit1 min 01 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with FitFlop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zappos.com | 100% | 20.7M | #1,928 | View details | |
| 6pm.com | 86% | 1.4M | #21,517 | View details | |
cloggs.co.uk | cloggs.co.uk | 85% | – | ||
swimnsandals.com | swimnsandals.com | 81% | – | ||
| flipflopshops.com | 81% | 6.9K | #2,799,951 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FitFlop
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about FitFlop
FitFlop was founded in 2007 and raised its 1st funding round 16 years after it was founded.
FitFlop is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Michael Lockett is the CEO of FitFlop, as recorded in our data.
FitFlop was founded in 2007 in London, United Kingdom, as an online retailer in the footwear sector. Shoes, sandals, and boots are provided with ergonomic designs that support foot biomechanics and incorporate shock absorption features. Premium materials and technologies are used for durability. The platform includes product details and size guides, along with returns and exchange options, to support customer purchases.
FitFlop offers Ergonomic Shoes and Sandals.
FitFlop has 1 investor. Key investors include Aurelius Group.
FitFlop operates through Fitflop Limited.
The website of FitFlop receives about 1.8 million visits a month and ranks #24,391 among all websites worldwide.