About Fitness First
Fitness First is a Healthcare company based in Kuala Lumpur (Malaysia) founded in 2000, and was acquired by BC Partners in September 2005. A chain of fitness clubs is operated by Fitness First. Its chief executive, as recorded, is Justin Musgrove. Its website fitnessfirst.com draws about 176 thousand monthly visits. Fitness First offers products and services including Gym Membership, International Passport, and Dual Brand Membership. Its focus areas include Fitness and Wellness Chains and Diversified.
Company details
Fitness First was established in 2000 in Kuala Lumpur, Malaysia, within the health and fitness sector. A network of clubs is maintained to deliver exercise facilities, group classes, and personal training services to members. Operations focus on urban locations in the region, supported by an online presence at fitnessfirst.com. Leadership is handled by CEO Justin Musgrove, ensuring standard protocols across sites.
- Headquarters Kuala Lumpur, Malaysia
- Stage Acquired
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Phone•••• ••••
- Website fitnessfirst.com
- Social LinkedIn
- Acquired by BC Partners (Sep 2005)
- InvestorsBC Partners
& 1 more
- Acquired by
Associated legal entities of Fitness First
Fitness First is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fitness First India Private Limited CIN U93020KA2006PTC143540 | Active | 14 Nov 2006 | Bangalore, Karnataka | ₹11.8 Cr | 33 | 3 | View details |
| Cultfit Healthcare Private Limited CIN U74999TN2016PTC176668 | Active | 05 Aug 2016 | Chennai, Tamil Nadu | ₹582 Cr | 1,015 | 3 | View details |
Products & Services of Fitness First
Fitness First offers a comprehensive portfolio of products and services, including Gym Membership, International Passport, and Dual Brand Membership.
Provides access to premium gym facilities and classes for members
Enables members to use clubs in affiliated countries abroad
Allows access to both Fitness First and Celebrity Fitness clubs
Apps and channels of Fitness First
Fitness First publishes 1 mobile app with over 10K+ downloads.
Investors in Fitness First
Fitness First has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include BC Partners and Cinven.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified alternative assets are managed through investment strategies. | 1986 | bcpartners.com | London, United Kingdom | |
Private equity investments and portfolio management services are provided by Cinven across various sectors. | cinven.com |
Investor details for Fitness First
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Board of directors of Fitness First
The boards of the 2 registered companies of Fitness First currently have 3 directors; the longest-serving is Federico Alvarez Demalde, appointed in 2019. 23 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Federico Alvarez Demalde DIN 08415111 | Director | 25 Jun 2019 | 7 yrs 4 mo | Cultfit Healthcare Private Limited |
| Rishabh Telang DIN 07322550 | Whole-time director | 04 Sep 2019 | 7 yrs 2 mo | Fitness First India Private Limited, Cultfit Healthcare Private Limited |
| Mujtabha Khursheed Magrey DIN 08538256 | Director | 04 Sep 2019 | 7 yrs 2 mo | Fitness First India Private Limited, Cultfit Healthcare Private Limited |
People of Fitness First
1 people are tracked at Fitness First (1 in leadership).
| Name | Role | Group |
|---|---|---|
Justin Musgrove | CEO | Leadership |
Complete people profiles for Fitness First
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Financials of Fitness First
Figures of Fitness First India Private Limited, the primary company behind Fitness First, for FY 2025. Revenue was ₹11.83 Cr (+394167% year on year). Net loss was -₹14.5 Lakh (-1% margin). EBITDA was ₹20,000 (0% margin). Revenue has grown at a compounded annual rate of -27% over three years and -27% over five years.
- ₹11.83 CrRevenue · FY 2025 · +394167% YoY
- -₹14.5 LakhNet loss · -1% margin
- ₹20,000EBITDA · 0% margin
- ₹30.68 CrPaid-up capital
- 33Employees (provident fund records)
- -27%Revenue CAGR, 3 years
- -27%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Fitness First India Private Limited are on its company page.
Detailed financial statements for Fitness First
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Timeline of Fitness First
3 dated milestones of Fitness First across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Fitness First is founded.
- Exit Acquired by Cinven.
- Exit Acquired by BC Partners.
Web traffic of Fitness First
The website of Fitness First (fitnessfirst.com) receives about 176.2K visits a month and ranks #264,314 among all websites worldwide, #8,982 in Nutrition Diets and Fitness.
- Monthly visits176.2K
▲ 27.1% vs previous month
- Unique visitors67.3K
per month
- Global rank#264,314
among all websites
- Category rank#8,982
Health · Nutrition Diets and Fitness
- Bounce rate40%
- Pages per visit2.7
- Average visit1 min 03 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Fitness First. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lafitness.co.uk | lafitness.co.uk | 100% | – | ||
healthcity.be | healthcity.be | 91% | – | ||
fastfunfitness.com | fastfunfitness.com | 89% | – | ||
fitnessfirstclubs.com | fitnessfirstclubs.com | 85% | – | ||
fit.com.my | fit.com.my | 81% | #4,619,555 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Fitness First
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Related news about Fitness First
Complete news archive for Fitness First
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Frequently Asked Questions about Fitness First
Fitness First was founded in 2000.
Fitness First is headquartered in Kuala Lumpur, Malaysia.
Justin Musgrove is the CEO of Fitness First, as recorded in our data.
Fitness First was established in 2000 in Kuala Lumpur, Malaysia, within the health and fitness sector. A network of clubs is maintained to deliver exercise facilities, group classes, and personal training services to members. Operations focus on urban locations in the region, supported by an online presence at fitnessfirst.com. Leadership is handled by CEO Justin Musgrove, ensuring standard protocols across sites.
Fitness First offers Gym Membership, International Passport, and Dual Brand Membership.
Fitness First has 2 investors. Key investors include BC Partners, and Cinven.
Fitness First is associated with 2 legal entities: Fitness First India Private Limited, Cultfit Healthcare Private Limited.
Yes. Fitness First was acquired by BC Partners in September 2005.
The legal entities of Fitness First currently have 4 directors, including Rishabh Telang, Mujtabha Khursheed Magrey, Siddharth Sharma and others.
Yes. Fitness First publishes Fitness First SEA, with over 10,000 downloads.
The website of Fitness First receives about 176 thousand visits a month and ranks #264,314 among all websites worldwide.