About Fitplan
Fitplan is a Healthcare company based in Vancouver (Canada) founded in 2015. On-demand fitness training and diet solutions are delivered via app. Fitplan has raised $11.35 million across 3 funding rounds from investors including Lerer Hippeau, A-Rod and Corazon Capital. Fitplan offers products and services including Fitplan App, Fitness Plans, and Motivational Blog. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its legal entity is Fitplan Technologies, Inc.
Company details
Fitplan was founded in 2015 in Vancouver, Canada, within the health and fitness technology sector. An app is operated to provide on-demand workouts and diet solutions developed by athletes. Subscribers are enabled to select from various training programs. Personalized and timely methods are supplied by established fitness leaders, supporting user access to structured exercise and nutrition guidance.
- Total Equity Funding$11.35M (USD)
in 3 rounds
- Latest Funding Round$4.5M (USD), Series A
Sep 2019
- InvestorsLerer Hippeau
& 8 more
Products & Services of Fitplan
Fitplan offers a comprehensive portfolio of products and services, including Fitplan App, Fitness Plans, and Motivational Blog.
Mobile app delivering personalized workout plans and tracking features.
Customized routines with HD videos for strength and endurance building.
Provides tips and resources to support user fitness journeys.
Apps and channels of Fitplan
Fitplan publishes 1 mobile app with over 1M+ downloads; its YouTube channel Fitplan App has 394K subscribers and 30 videos.
Videos from Fitplan
The most watched videos on Fitplan's YouTube channel, Fitplan App (394K subscribers). Click a video to play it here.
More on Fitplan App.
Funding Insights of Fitplan
Fitplan has successfully raised a total of $11.35M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4.5 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.35M
- Total Rounds 3
- Last Round Series A — $4.5M
- First Round $2.15M
(May 2018)
- Investors Count 9
All 3 funding rounds of Fitplan with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | $4.5M | Series A | – | Corazon Capital, Sam Yagan | |
| Jun 2018 | $4.7M | Series A | – | Lerer Hippeau, Imaginary | – |
| May 2018 | $2.15M | Seed | – | – | – |
9 investors in total: 6 institutional and 3 angel.
Investors in Fitplan
Fitplan has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include Lerer Hippeau, A-Rod and Corazon Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| corazoncap.com | ||||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Seed & early stage tech-focused venture capital firm investing in the US and Canada | bullpencap.com | San Francisco, United States | ||
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
PE and VC fund focused on real estate, consumer brands, media, and multiple sectors | 2003 | arodcorp.com | Miami, United States | |
Retail and technology startups are funded by Imaginary venture capital. | imaginary.co | New York, United States | ||
SY Sam Yagan | American entrepreneur, angel investor, co-founder of OkCupid, active in Indian startups | unknown_2c7d07904c174511b | ||
MM Mark Mastrov | unknown_9f4a916839314f68b | |||
LH Lerer Hippeau | unknown_5f45225be4424177a |
Investor details for Fitplan
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fitplan
2 people are tracked at Fitplan (2 in team).
| Name | Role | Group |
|---|---|---|
David Morin | Fitness Lifestyle Influencer | Team |
Anthony Bright-Egwuatu | Marketing Copywriter | Team |
Complete people profiles for Fitplan
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fitplan
3 dated milestones of Fitplan across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Fitplan is founded.
- Funding First funding round of $2.1M.
- Funding Latest funding round, Series A, of $4.5M.
Web traffic of Fitplan
The website of Fitplan (fitplanapp.com) receives about 7.3K visits a month and ranks #3,268,769 among all websites worldwide, #8,095 in Nutrition Diets and Fitness.
- Monthly visits7.3K
▲ 16.9% vs previous month
- Unique visitors2.7K
per month
- Global rank#3,268,769
among all websites
- Category rank#8,095
Health · Nutrition Diets and Fitness
- Bounce rate39%
- Pages per visit1.6
- Average visit4 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Fitplan. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| skimble.com | 100% | 360.5K | #171,460 | View details | |
tspcreators.com | tspcreators.com | 38% | #11,143,784 | – | |
alyssatabit.com | alyssatabit.com | 38% | #7,110,029 | – | |
fitnessreaper.com | fitnessreaper.com | 33% | #2,286,437 | – | |
ntamodels.com | ntamodels.com | 31% | #4,066,369 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Fitplan
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Fitplan
Complete news archive for Fitplan
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Fitplan
Fitplan was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Fitplan is headquartered in Vancouver, Canada. It is registered at Vancouver, British Columbia, Canada.
Fitplan is a funded company, having raised a total of $11.35M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.15M, raised on May 2018.
Fitplan was founded in 2015 in Vancouver, Canada, within the health and fitness technology sector. An app is operated to provide on-demand workouts and diet solutions developed by athletes. Subscribers are enabled to select from various training programs. Personalized and timely methods are supplied by established fitness leaders, supporting user access to structured exercise and nutrition guidance.
Fitplan offers Fitplan App, Fitness Plans, and Motivational Blog.
Fitplan has 9 investors. Key investors include Lerer Hippeau, A-Rod, Corazon Capital, Sam Yagan, and Bullpen Capital.
Fitplan operates through Fitplan Technologies, Inc..
Yes. Fitplan publishes Fitplan®: Gym & Home Workouts, with over 1 million downloads.