About Fitprime
Fitprime is a Healthcare company based in Marsala (Italy) founded in 2016, and was acquired by Wellhub in December 2024. Membership marketplace for fitness classes across multiple gyms is operated. It operates in the Healthcare and Business Services sectors. Fitprime has raised $3.86 million across 2 funding rounds from investors including Wellhub, LVenture Group and Italian Angels for Growth. Its website fitprime.com draws about 190 thousand monthly visits. Fitprime offers products and services including Wellbeing Platform, Custom Solutions, and Data Driven Platform. Its focus areas include Consumer, Local Services, Personal Wellness Services and Fitness & Training. Its legal entity is Checkmoov s.r.l. Its competitors include King Fit Brescia and Cross Fit Blindo Sbarra.
Company details
FitPrime was founded in 2016 in Marsala, Italy, within the fitness sector. A subscription-based service is offered, enabling members to access various classes at gyms and studios for a fixed price. Excess capacity in classes is filled profitably for participating studios through new student attraction. The service is supported by an app available on iOS and Android devices.
Products & Services of Fitprime
Fitprime offers a comprehensive portfolio of products and services, including Wellbeing Platform, Custom Solutions, and Data Driven Platform.
Platform for promoting employee health and engagement through initiatives.
Tailored services to meet company needs for health and loyalty.
System for monitoring wellbeing activities and key performance indicators.
Apps and channels of Fitprime
its YouTube channel Fitprime è ora Wellhub has 1.72K subscribers and 30 videos.
Videos from Fitprime
The most watched videos on Fitprime's YouTube channel, Fitprime è ora Wellhub (1.72K subscribers). Click a video to play it here.
More on Fitprime è ora Wellhub.
Funding Insights of Fitprime
Fitprime has successfully raised a total of $3.86M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.04 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.86M
- Total Rounds 2
- Last Round Series A — $3.04M
- First Round $814,000
(Jun 2019)
- Investors Count 5
All 2 funding rounds of Fitprime with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $3.04M | Series A | – | Vertis SGR | |
| Jun 2019 | $814,000 | Seed | – | Italian Angels for Growth |
6 investors in total: 6 institutional.
Investors in Fitprime
Fitprime has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Wellhub, LVenture Group and Italian Angels for Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A network of business angels is formed to support innovative startups. | italianangels.net | Milan, Italy | ||
A network of business angels investing in innovative companies is operated. | clubdeglinvestitori.it | Turin, Italy | ||
Seed-stage digital startups are funded by LVenture Group. | 2010 | lventuregroup.com | Rome, Italy | |
Investments are managed in innovative Made in Italy companies. | vertis.it | Napoli, Italy | ||
Startups are supported via VC and AI investments. | bheroes.it | Milano, Italy | ||
Cloud-based wellness programs are offered for employee health and productivity. | 2012 | wellhub.com | New York, United States |
Investor details for Fitprime
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Fitprime
21 people are tracked at Fitprime (8 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Andrea D'Ascanio | Jr Art Director / Visual & Motion Contents | Leadership |
Giacomo Mele | Chief Administrative Officer (CAO) | Leadership |
Lorenzo Bassi | Video Art Director | Leadership |
Riccardo Benvenuti ☘️ | Chief Marketing Officer | Leadership |
Laura Carpintieri | Director Of Growth Marketing & Customer Success / Co-founder | Leadership |
Gianluca Mozzillo | Co-founder and CTO | Leadership |
Riccardo Vona | Chief Financial Officer | Leadership |
Matteo Musa | CEO e Co-Founder | Leadership |
Diego Fabi | B2B Marketing Manager | Team |
Chiara Pugliese | Marketing & Event Specialist | Team |
Jasmin Arturo | Accountant e tesoreria | Team |
Marika Catini | Sales Account | Team |
Andrea Valentini | Sales Team Manager | Team |
Alessandro D'Apollonio | Account Manager Key Account | Team |
Lorenzo Labellarte | Full-stack Developer | Team |
Alessandro Piccinni | SEO Executive | Team |
Federica Sutti | SME Business Developer | Team |
marco di gennaro | Frontend Developer | Team |
Luca R. | Full-stack Developer | Team |
Emanuele Aloise | Corporate Solutions Manager | Team |
1 more people are available in the full profile.
Complete people profiles for Fitprime
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Fitprime
4 dated milestones of Fitprime across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Fitprime is founded.
- Funding First funding round of $814K.
- Funding Latest funding round, Series A, of $3.0M.
- Exit Acquired by Wellhub.
Competitors of Fitprime
Fitprime has 2 listed competitors in our database. They include King Fit Brescia and Cross Fit Blindo Sbarra.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kingfitbrescia.it | 2017 | Brescia, Italy | Innovative fitness services via app and social media for users. | |||
| crossfitblindosbarra.com | 2016 | Vicenza, Italy | Offers CrossFit workouts, coaching, and group classes for fitness enthusiasts. |
Detailed competitors of Fitprime
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Fitprime
The website of Fitprime (fitprime.com) receives about 189.7K visits a month and ranks #258,195 among all websites worldwide, #8,434 in Sports.
- Monthly visits189.7K
▲ 10% vs previous month
- Unique visitors69.8K
per month
- Global rank#258,195
among all websites
- Category rank#8,434
Sports · Sports
- Bounce rate44%
- Pages per visit2.3
- Average visit2 min 13 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Fitprime. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
projectinvictus.it | projectinvictus.it | 100% | #97,141 | – | |
| evolutionfit.it | 93% | #516,730 | View details | ||
milanosport.it | milanosport.it | 89% | #497,590 | – | |
fitnessway.it | fitnessway.it | 87% | #616,340 | – | |
umbertomiletto.com | umbertomiletto.com | 80% | #931,860 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fitprime
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Fitprime
Complete news archive for Fitprime
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Fitprime
Fitprime was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Fitprime is headquartered in Marsala, Italy. It is registered at Marsala, Sicily, Italy.
Fitprime is a funded company, having raised a total of $3.86M across 2 funding rounds to date. The company's 1st funding round was a Seed of $814K, raised on Jun 2019.
FitPrime was founded in 2016 in Marsala, Italy, within the fitness sector. A subscription-based service is offered, enabling members to access various classes at gyms and studios for a fixed price. Excess capacity in classes is filled profitably for participating studios through new student attraction. The service is supported by an app available on iOS and Android devices.
Fitprime's top competitors include King Fit Brescia and Cross Fit Blindo Sbarra.
Fitprime offers Wellbeing Platform, Custom Solutions, and Data Driven Platform.
Fitprime has 6 investors. Key investors include Wellhub, LVenture Group, Italian Angels for Growth, Club degli Investitori, and Vertis.
Fitprime operates through Checkmoov S.R.L..
Yes. Fitprime was acquired by Wellhub in December 2024.
The website of Fitprime receives about 190 thousand visits a month and ranks #258,195 among all websites worldwide.