FitXR

London, United Kingdom Founded: 2016 • Age: 10 yrs
Virtual reality fitness experiences are developed for coaching and motivation.
Annual revenue - Latest available
Total funding $11.0M 4 rounds
Employees - Tracked headcount
Investors 8 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About FitXR

FitXR is a company based in London (United Kingdom) founded in 2016 by Lisa Mansson, Sameer Baroova, and Sam Cole. FitXR has raised $11 million across 4 funding rounds from investors including Gov.uk, Maveron and Boost VC. FitXR offers products and services including FitXR App, Boxing Workouts, HIIT Workouts, and Dance Workouts. FitXR operates in a competitive market with competitors including Litesport, VirZOOM, Supernatural, Gym Class and ICAROS, among others.

  • Headquarter London, United Kingdom
  • Founders Lisa Mansson, Sameer Baroova, Sam Cole
  • Stage Minicorn
  • Sectors
    Healthcare
    Technology
  • Phone
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  • Website
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  • Social
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  • Legal Name Fitxr Limited
  • Date of Incorporation 04 Mar, 2017
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $11 M (USD)

    in 4 rounds

  • Latest Funding Round
    $7.8 M (USD), Series A

    Jul 10, 2020

  • Investors
    Gov.uk

    & 7 more

  • Employee Count
    Not available
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Products & Services of FitXR

FitXR offers a comprehensive portfolio of products and services, including FitXR App, Boxing Workouts, HIIT Workouts, and Dance Workouts.

Product name locked
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Primary

App for immersive virtual reality workouts and class scheduling.

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VR-based boxing exercises for cardio and strength training.

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High-intensity interval training in virtual environments.

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VR dance routines for full-body cardio and fun.

People of FitXR

Headcount 50-200
Employee Profiles 26
Employee Profiles
People
Mary Onyango
Box
People
Hannah Mitchell
Head Of Talent
People
Sam Cole
Co-Founder & CEO
People
Lisa Raggiri
Chief Marketing Officer

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Funding Insights of FitXR

FitXR has successfully raised a total of $11M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $7.8 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in FitXR

FitXR has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Gov.uk, Maveron and Boost VC.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments in consumer businesses, emphasizing technology and human behavior.
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Investing in Deep Tech and emerging technologies for 12 years.
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Early-stage investments are provided to technical teams by TenOneTen Ventures.
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Investor details for FitXR

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Investments & Acquisitions by FitXR

Investments
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Investment portfolio details for FitXR

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  • Portfolio identities
  • Transaction dates
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Financial Statements - FitXR

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Detailed financials for FitXR

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  • Profit trends
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Fitxr Comparisons

FitXR Primary company
Description
Virtual reality fitness experiences are developed for coachi...
Location
London, United Kingdom
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for FitXR

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Competitors of FitXR

FitXR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Litesport, VirZOOM, Supernatural, Gym Class and ICAROS, among others.

Company Name Domain Founded year HQ Location Description
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VR fitness programs with real trainers are delivered via platform.
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VR-based fitness equipment is offered via immersive headsets and accessories.
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A VR fitness application is provided for Meta Quest.
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A VR platform is developed for workouts with friends.
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Virtual reality-based fitness machines are developed for full-body workouts.
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Detailed competitors of FitXR

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Latest news on Fitxr

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Complete news archive for FitXR

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about FitXR

FitXR was founded in 2016 and raised its 1st funding round 1 year after it was founded.

FitXR is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

FitXR is a funded company, having raised a total of $11M across 4 funding rounds to date.

FitXR was founded in 2016 in London, United Kingdom, focusing on the virtual reality fitness sector. An ecosystem is built to deliver guided, motivating, and entertaining fitness sessions through personalized coaching. The primary product, BOXVR, is offered as a compatible fitness game for HTC Vive, Oculus, and Steam platforms. Operations emphasize immersive VR workouts tailored to users needs.

FitXR's top competitors include Litesport, ICAROS and VirZOOM.

FitXR offers FitXR App, Boxing Workouts, HIIT Workouts, and Dance Workouts.

FitXR has 8 investors. Key investors include Gov.uk, Maveron, Boost VC, John Vechey, and Eytan Elbaz.

The valuation of FitXR is $29.9M as of Jul 2020.

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