FitXR

London, United Kingdom Founded: 2016 • Age: 10 yrs
Virtual reality fitness experiences are developed for coaching and motivation.
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About FitXR

FitXR is a company based in London (United Kingdom) founded in 2016 by Lisa Mansson, Sameer Baroova, and Sam Cole.. FitXR has raised $11 million across 4 funding rounds from investors including Gov.uk, Maveron and Boost VC. FitXR offers products and services including FitXR App, Boxing Workouts, HIIT Workouts, and Dance Workouts. FitXR operates in a competitive market with competitors including Litesport, VirZOOM, Supernatural, Gym Class and ICAROS, among others.

  • Headquarter London, United Kingdom
  • Founders Lisa Mansson, Sameer Baroova, Sam Cole
  • Stage Minicorn
  • Sectors
    Healthcare
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Fitxr Limited
  • Date of Incorporation 04 Mar, 2017
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Healthcare → Health Technology & Digital Health
Technology → Extended, Virtual & Augmented Reality
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $11 M (USD)

    in 4 rounds

  • Latest Funding Round
    $7.8 M (USD), Series A

    Jul 10, 2020

  • Investors
    Gov.uk

    & 7 more

  • Employee Count
    Employee Count
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Products & Services of FitXR

FitXR offers a comprehensive portfolio of products and services, including FitXR App, Boxing Workouts, HIIT Workouts, and Dance Workouts. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

App for immersive virtual reality workouts and class scheduling.

VR-based boxing exercises for cardio and strength training.

High-intensity interval training in virtual environments.

VR dance routines for full-body cardio and fun.

People of FitXR
Headcount 50-200
Employee Profiles 26
Employee Profiles
People
Mary Onyango
Box
People
Hannah Mitchell
Head Of Talent
People
Sam Cole
Co-Founder & CEO
People
Lisa Raggiri
Chief Marketing Officer

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Funding Insights of FitXR

FitXR has successfully raised a total of $11M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $7.8 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $7.8M
  • First Round
  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2020 Amount Debt – Conventional - FitXR Valuation

investors

Jul, 2020 Amount Series A - FitXR Valuation Hiro Capital
Nov, 2018 Amount Seed - FitXR Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in FitXR

FitXR has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Gov.uk, Maveron and Boost VC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments in consumer businesses, emphasizing technology and human behavior.
Founded Year Domain Location
Investing in Deep Tech and emerging technologies for 12 years.
Founded Year Domain Location
Early-stage investments are provided to technical teams by TenOneTen Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by FitXR

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - FitXR

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Fitxr Comparisons

Employees
+
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Competitors of FitXR

FitXR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Litesport, VirZOOM, Supernatural, Gym Class and ICAROS, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
VR fitness programs with real trainers are delivered via platform.
domain founded_year HQ Location
VR-based fitness equipment is offered via immersive headsets and accessories.
domain founded_year HQ Location
A VR fitness application is provided for Meta Quest.
domain founded_year HQ Location
A VR platform is developed for workouts with friends.
domain founded_year HQ Location
Virtual reality-based fitness machines are developed for full-body workouts.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Fitxr

Frequently Asked Questions about FitXR

When was FitXR founded?

FitXR was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is FitXR located?

FitXR is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is FitXR a funded company?

FitXR is a funded company, having raised a total of $11M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.2M, raised on Jun 01, 2017.

What does FitXR do?

FitXR was founded in 2016 in London, United Kingdom, focusing on the virtual reality fitness sector. An ecosystem is built to deliver guided, motivating, and entertaining fitness sessions through personalized coaching. The primary product, BOXVR, is offered as a compatible fitness game for HTC Vive, Oculus, and Steam platforms. Operations emphasize immersive VR workouts tailored to users needs.

Who are the top competitors of FitXR?

FitXR's top competitors include Litesport, ICAROS and VirZOOM.

What products or services does FitXR offer?

FitXR offers FitXR App, Boxing Workouts, HIIT Workouts, and Dance Workouts.

Who are FitXR's investors?

FitXR has 8 investors. Key investors include Gov.uk, Maveron, Boost VC, John Vechey, and Eytan Elbaz.

What is FitXR's valuation?

The valuation of FitXR is $29.9M as of Jul 2020.

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