About Fitzroy
Fitzroy is a company based in Amsterdam (Netherlands) founded in 2009 was acquired by United Playgrounds in February 2024. It operates as a Professional Services. Fitzroy offers products and services including Television Commercials, Integrated Campaigns, Brand Strategy, and Brand Identity. Fitzroy operates in a competitive market with competitors including Xponential Fitness, Forum Brands, Carnival Corporation, Tegna and Pico Group, among others.
- Headquarter Amsterdam, Netherlands
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Sectors
Business Services
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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Latest Funding Round
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Acquired by
United Playgrounds
(Feb 21, 2024)
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Products & Services of Fitzroy
Fitzroy offers a comprehensive portfolio of products and services, including Television Commercials, Integrated Campaigns, Brand Strategy, and Brand Identity. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Television commercials are created for impactful brand promotion.
Integrated campaigns are designed for cohesive brand messaging.
Brand strategies are developed for long-term market positioning.
Brand identities are crafted for unique visual representation.
Funding Insights of Fitzroy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fitzroy
Fitzroy has secured backing from 1 investor. Prominent investors backing the company include United Playgrounds. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provides strategy, creative, experiences, technology, and growth services for brands.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fitzroy
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Fitzroy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fitzroy Comparisons
Competitors of Fitzroy
Fitzroy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Xponential Fitness, Forum Brands, Carnival Corporation, Tegna and Pico Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Branding services are provided to clients by Xponential Fitness.
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Platform offering brand management solutions
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| domain | founded_year | HQ Location |
Provider of brand design services
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| domain | founded_year | HQ Location |
Digital media broadcasting and TV services are operated by Tegna.
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| domain | founded_year | HQ Location |
Marketing and branding services are provided internationally by Pico Group.
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Digital marketing, branding, and SMM services are offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fitzroy
Frequently Asked Questions about Fitzroy
When was Fitzroy founded?
Fitzroy was founded in 2009.
Where is Fitzroy located?
Fitzroy is headquartered in Amsterdam, Netherlands.
What does Fitzroy do?
Fitzroy, based in Amsterdam, Netherlands, is recognized as a strategic creative agency. Services are provided in the areas of television commercials, integrated campaigns, brand strategy, and brand identity. Solutions are tailored to solve client issues in innovative and spectacular ways. The agency operates within the advertising and marketing sector, focusing on consumer goods and services. Campaigns are designed to connect with target audiences by understanding their motivations and creating responsive identities. Multiple awards have been received, including recognition at the SAN Awards and Esprix Awards.
Who are the top competitors of Fitzroy?
Fitzroy's top competitors include Xponential Fitness, Carnival Corporation and Forum Brands.
What products or services does Fitzroy offer?
Fitzroy offers Television Commercials, Integrated Campaigns, Brand Strategy, and Brand Identity.
Who are Fitzroy's investors?
Fitzroy has 1 investor. Key investors include United Playgrounds.
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