About Fitzroy
Fitzroy is a Business Services company based in Amsterdam (Netherlands) founded in 2009, and was acquired by United Playgrounds in February 2024. Branding services are provided by Fitzroy to various clients. It operates on a Professional Services model. Fitzroy offers products and services including Television Commercials, Integrated Campaigns, Brand Strategy, and Brand Identity. Its focus areas include Media, Advertising and Creative Agencies.
Company details
Fitzroy, based in Amsterdam, Netherlands, is recognized as a strategic creative agency. Services are provided in the areas of television commercials, integrated campaigns, brand strategy, and brand identity. Solutions are tailored to solve client issues in innovative and spectacular ways. The agency operates within the advertising and marketing sector, focusing on consumer goods and services. Campaigns are designed to connect with target audiences by understanding their motivations and creating responsive identities. Multiple awards have been received, including recognition at the SAN Awards and Esprix Awards.
- Headquarters Amsterdam, Netherlands
- Stage Acquired
- SectorsBusiness Services
- Phoneβ’β’β’β’ β’β’β’β’
- Website fitzroy.nl
- Social LinkedIn Instagram
- Acquired by United Playgrounds (Feb 2024)
- Investors
- Acquired byUnited Playgrounds
(Feb 2024)
Products & Services of Fitzroy
Fitzroy offers a comprehensive portfolio of products and services, including Television Commercials, Integrated Campaigns, Brand Strategy, and Brand Identity.
Television commercials are created for impactful brand promotion.
Integrated campaigns are designed for cohesive brand messaging.
Brand strategies are developed for long-term market positioning.
Brand identities are crafted for unique visual representation.
Investors in Fitzroy
Fitzroy has secured backing from 1 investor. Prominent investors backing the company include United Playgrounds.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provides strategy, creative, experiences, technology, and growth services for brands. | 2021 | unitedplaygrounds.nl | Amsterdam, Netherlands |
Investor details for Fitzroy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Fitzroy
2 dated milestones of Fitzroy across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Fitzroy is founded.
- Exit Acquired by United Playgrounds.
Web traffic of Fitzroy
The website of Fitzroy (fitzroy.nl) receives about 2.6K visits a month.
- Monthly visits2.6K
▲ 0.6% vs previous month
Websites whose visitors overlap most with Fitzroy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
dentsucreative.amsterdam | dentsucreative.amsterdam | 100% | #6,042,372 | β | |
ogilvy.nl | ogilvy.nl | 100% | #4,440,676 | β | |
dorstenlesser.com | dorstenlesser.com | 95% | #2,171,574 | β | |
wkams.com | wkams.com | 88% | #2,336,453 | β | |
| hzdg.com | 87% | View details | |||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 18 similar websites and full traffic analytics for Fitzroy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Fitzroy
Complete news archive for Fitzroy
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- Full article archive
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- Older coverage
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Frequently Asked Questions about Fitzroy
Fitzroy was founded in 2009.
Fitzroy is headquartered in Amsterdam, Netherlands.
Fitzroy, based in Amsterdam, Netherlands, is recognized as a strategic creative agency. Services are provided in the areas of television commercials, integrated campaigns, brand strategy, and brand identity. Solutions are tailored to solve client issues in innovative and spectacular ways. The agency operates within the advertising and marketing sector, focusing on consumer goods and services. Campaigns are designed to connect with target audiences by understanding their motivations and creating responsive identities. Multiple awards have been received, including recognition at the SAN Awards and Esprix Awards.
Fitzroy offers Television Commercials, Integrated Campaigns, Brand Strategy, and Brand Identity.
Fitzroy has 1 investor. Key investors include United Playgrounds.
Yes. Fitzroy was acquired by United Playgrounds in February 2024.

