About FiveStars
FiveStars is a company based in San Francisco (United States) founded in 2011 was acquired by SumUp in October 2021.. FiveStars has raised $142.52 million across 7 funding rounds from investors including SumUp, Rogers and Lightspeed Venture Partners. The company has 186 employees as of December 31, 2022. FiveStars offers products and services including Customer Acquisition, Marketing Automation, Promotions, and Loyalty and Retention. FiveStars operates in a competitive market with competitors including Sparkfly, Loyverse, LoyLap, Loystar and Walmoo, among others.
- Headquarter San Francisco, United States
- Employees 186 as on 31 Dec, 2022
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Five Stars Loyalty Inc.
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Products & Services of FiveStars
FiveStars offers a comprehensive portfolio of products and services, including Customer Acquisition, Marketing Automation, Promotions, and Loyalty and Retention. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool to attract customers via texts and emails for businesses
System for automated promotions and customer engagement
Features for creating and managing business incentives
Programs to encourage repeat visits from shoppers
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Software Development Team
203 people
Senior Team
57 people
Sales and Marketing
46 people
Human Resources and Administration
38 people
Leadership Team
23 people
Operations Team
17 people
Product Management Team
15 people
Data Analysis and Operations Team
8 people
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Funding Insights of FiveStars
FiveStars has successfully raised a total of $142.52M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $52.5 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series D — $52.5M
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First Round
First Round
(22 Mar 2011)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2020 | Amount | Debt – Conventional - FiveStars | Valuation |
investors |
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| Oct, 2020 | Amount | Series D - FiveStars | Valuation |
investors |
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| Jan, 2016 | Amount | Series C - FiveStars | Valuation | HarbourVest Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in FiveStars
FiveStars has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SumUp, Rogers and Lightspeed Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners.
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Founded Year | Domain | Location | |
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Tech-focused seed, early, and mid-stage VC investments are made globally.
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Founded Year | Domain | Location | |
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Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FiveStars
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - FiveStars
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fivestars Comparisons
Competitors of FiveStars
FiveStars operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sparkfly, Loyverse, LoyLap, Loystar and Walmoo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital promotion platform & tracking solution
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| domain | founded_year | HQ Location |
Offers POS and customer loyalty software for small and medium businesses.
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| domain | founded_year | HQ Location |
Loyalty and payment solutions are delivered to small businesses digitally.
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| domain | founded_year | HQ Location |
Platform offering suite software for retail businesses
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| domain | founded_year | HQ Location |
Loyalty program-based m-PoS platform is provided to merchants and users.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fivestars
Frequently Asked Questions about FiveStars
When was FiveStars founded?
FiveStars was founded in 2011.
Where is FiveStars located?
FiveStars is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is FiveStars a funded company?
FiveStars is a funded company, having raised a total of $142.52M across 7 funding rounds to date. The company's 1st funding round was a Series C of $50M, raised on Mar 22, 2011.
How many employees does FiveStars have?
As of Dec 31, 2022, the latest employee count at FiveStars is 186.
What does FiveStars do?
Founded in 2011 and headquartered in San Francisco, United States, FiveStars operates an online loyalty network for small and medium businesses across North America. Integration with merchant POS systems is facilitated to enable customers to earn and redeem points at local stores. Detailed sales data on items, purchase timing, and buyer profiles is compiled and analyzed. The AutoPilot product automates coupon and discount distribution according to prior purchasing patterns.
Who are the top competitors of FiveStars?
FiveStars's top competitors include Sparkfly, Empower Rewards and Walmoo.
What products or services does FiveStars offer?
FiveStars offers Customer Acquisition, Marketing Automation, Promotions, and Loyalty and Retention.
Who are FiveStars's investors?
FiveStars has 11 investors. Key investors include SumUp, Rogers, Lightspeed Venture Partners, HarbourVest Partners, and DCM.