About Fleet Farm
Fleet Farm is a Retail company based in United States founded in 2012, and was acquired by KKR in December 2015. Lifestyle merchandise is retailed across stores and e-commerce platforms. Its website fleetfarm.com draws about 3.3 million monthly visits. Its focus areas include Consumer Goods, Retail Chains, Horizontal and Convenience Stores.
Company details
Fleet Farm was founded in 2012 and operates as a retailer in the lifestyle merchandise sector within the Midwest United States. Products including farm and pet supplies, hunting and fishing gear, auto parts, home improvement items, and outdoor apparel are offered through over 35 physical stores and an online platform. Additional services such as car washes, automotive repairs, and gas stations are provided at select locations.
- Headquarters Midwest, United States
- Stage Acquired
- SectorsRetail
- Website fleetfarm.com
- Social LinkedIn X
- Acquired by KKR (Dec 2015)
Funding Insights of Fleet Farm
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Fleet Farm with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | Series A | – | Ardian | – |
2 investors in total: 2 institutional.
Investors in Fleet Farm
Fleet Farm has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include KKR and Ardian.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm specializing in markets and partnerships. | ardian.com | |||
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States |
Investor details for Fleet Farm
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of Fleet Farm
3 dated milestones of Fleet Farm across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Fleet Farm is founded.
- Exit Acquired by KKR.
- Funding First funding round.
Web traffic of Fleet Farm
The website of Fleet Farm (fleetfarm.com) receives about 3.3M visits a month.
- Monthly visits3.3M
▼ 28.2% vs previous month
Websites whose visitors overlap most with Fleet Farm. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
farmandfleet.com | farmandfleet.com | 100% | #16,984 | – | |
runnings.com | runnings.com | 95% | #49,810 | – | |
| opticsplanet.com | 90% | 5.1M | #10,436 | View details | |
picknsave.com | picknsave.com | 90% | #26,671 | – | |
theisens.com | theisens.com | 86% | #119,680 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fleet Farm
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Retail Stores & Chains
3 companies that operate in the same segment as Fleet Farm (Retail Stores & Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | USD 86.29 B | 270,000 | ||
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | 13,447 | |||
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M |
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Related news about Fleet Farm
Complete news archive for Fleet Farm
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Frequently Asked Questions about Fleet Farm
Fleet Farm was founded in 2012 and raised its 1st funding round 4 years after it was founded.
Fleet Farm is headquartered in United States.
Fleet Farm was founded in 2012 and operates as a retailer in the lifestyle merchandise sector within the Midwest United States. Products including farm and pet supplies, hunting and fishing gear, auto parts, home improvement items, and outdoor apparel are offered through over 35 physical stores and an online platform. Additional services such as car washes, automotive repairs, and gas stations are provided at select locations.
Yes. Fleet Farm was acquired by KKR in December 2015.
The website of Fleet Farm receives about 3.3 million visits a month.