About Flex
Flex is a Real Estate & Construction company based in New York (United States) founded in 1999 by Shragie Lichtenstein and YeTong Shao. Flex is recognized for offering flexible rent payment solutions. It operates on a FinTech and Subscription Services model in Real Estate & Construction and Financial Services sectors. Its chief executive, as recorded, is Shragie Lichtenstein. Its website getflex.com draws about 1.3 million monthly visits. Flex offers products and services including Flexible Rent and Flex Move-in. Its focus areas include Financials and Consumer Finance. Its legal entity is Flexible Finance Inc. Its competitors include Bilt Rewards, PayLease and Esusu; 2 of its 3 listed competitors have raised funding.
Company details
Flex is operated as a financial technology company providing solutions for renters and property managers. Flexible Rent allows rent to be split into smaller, manageable payments, while Flex Move-in enables move-in costs to be paid over time. Services are extended to property management systems through integrations, supporting on-time rent collection and resident retention. The company operates within the consumer finance sector, focusing on improving financial health and credit-building opportunities for users.
- Headquarters New York, United States
- Founders Shragie Lichtenstein, YeTong Shao
- SectorsReal Estate & ConstructionFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website getflex.com
- Social LinkedIn X Facebook Instagram
- Legal Name Flexible Finance Inc.
- InvestorsFinancial Venture Studio
& 1 more
Products & Services of Flex
Flex offers a comprehensive portfolio of products and services, including Flexible Rent and Flex Move-in.
Rent is split into manageable, smaller monthly payments.
Move-in costs are paid over extended time periods.
Apps and channels of Flex
Flex publishes 1 mobile app with over 500K+ downloads.
Funding Insights of Flex
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Flex with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | Unspecified | – | Financial Venture Studio | – | |
| Jan 2019 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Flex
Flex has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Financial Venture Studio and Lightspeed Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage financial services startups are invested in and incubated. | finventurestudio.com | San Francisco, United States | ||
| lsvp.com |
Investor details for Flex
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flex
145 people are tracked at Flex (54 in leadership, 91 in team).
| Name | Role | Group |
|---|---|---|
Shragie Lichtenstein | Co-Founder & CEO | Leadership |
YeTong Shao | Co-Founder | Leadership |
Chelsea Bennett | Head Of Partner Care | Leadership |
Aaron Brenes | Senior Partner Success Manager | Leadership |
Hilary Callaway | VP, People | Leadership |
Tom Holman | Chief Product Officer | Leadership |
Brianna McNamee | Head Of Strategy & Operations - Rent | Leadership |
Jeff Wang | Chief Technology Officer | Leadership |
Kimberly Johnson | VP Engineering | Leadership |
Jessica Cassity | Head of Partner Implementations | Leadership |
Christina Edling | Chief Business Officer | Leadership |
Kyle Rhoades, CFA | VP Capital Markets & Treasury | Leadership |
Daniel Gordon | Chief Legal Officer | Leadership |
Michael Jacobson | VP Legal | Leadership |
Milos Sugovic | Head of Credit Risk | Leadership |
Blair Ellis | VP Of Design | Leadership |
Brandon Nicastro | Director Of Sales | Leadership |
TJ Jiao | SVP, Head of Risk and Data Science | Leadership |
Kristine Dickson | Chief Financial Officer | Leadership |
James Denue | Director Of Engineering | Leadership |
125 more people are available in the full profile.
Complete people profiles for Flex
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flex
3 dated milestones of Flex across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Flex is founded.
- Funding First funding round.
- Funding Latest funding round, Unspecified,.
Competitors of Flex
Flex has 3 listed competitors in our database, 2 of them funded. They include Bilt Rewards, PayLease and Esusu.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| biltrewards.com | 2021 | New York, United States | $957.52M | Reward-based rental management is facilitated via SaaS for residential properties. | ||
| paylease.com | 2003 | San Diego, United States | 328 | Payment solutions are offered to the property management sector. | ||
| esusurent.com | 2018 | New York, United States | $200M | Online platform offering credit-building solutions through rent payment reporting |
Detailed competitors of Flex
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Flex
The website of Flex (getflex.com) receives about 1.3M visits a month and ranks #29,924 among all websites worldwide, #1,912 in Insurance.
- Monthly visits1.3M
▼ 6.1% vs previous month
- Unique visitors774.3K
per month
- Global rank#29,924
among all websites
- Category rank#1,912
Finance · Insurance
- Bounce rate43%
- Pages per visit5.3
- Average visit2 min 13 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Flex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
securecafenet.com | securecafenet.com | 100% | #7,950 | – | |
loftliving.com | loftliving.com | 94% | #9,353 | – | |
| usaa.com | 93% | 22.2M | #1,597 | View details | |
| azibo.com | 87% | 77.4K | #481,065 | View details | |
| steadily.com | 87% | 192.5K | #202,196 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flex
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Property Management Platforms
3 companies that operate in the same segment as Flex (Property Management Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-enabled property management software is provided for residential properties. | 1998 | Richardson, Texas, United States | USD 97.02 M | USD 46.69 M | 1,794 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Cloud-based software is provided for vacation rental management and synchronization. | 2013 | Walnut, California, United States | USD 409.25 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Flex
Complete news archive for Flex
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Flex
Flex was founded in 1999 and raised its 1st funding round 20 years after it was founded.
Flex is headquartered in New York, United States. It is registered at New York, New York, United States.
Shragie Lichtenstein is the CEO of Flex, as recorded in our data. They have also founded this company.
Flex is operated as a financial technology company providing solutions for renters and property managers. Flexible Rent allows rent to be split into smaller, manageable payments, while Flex Move-in enables move-in costs to be paid over time. Services are extended to property management systems through integrations, supporting on-time rent collection and resident retention. The company operates within the consumer finance sector, focusing on improving financial health and credit-building opportunities for users.
Flex's top competitors include Esusu, Bilt Rewards and PayLease.
Flex offers Flexible Rent and Flex Move-in.
Flex has 2 investors. Key investors include Financial Venture Studio, and Lightspeed Venture Partners.
Flex operates through Flexible Finance Inc..
Yes. Flex publishes Flex - Rent On Your Schedule, with over 500,000 downloads.
The website of Flex receives about 1.3 million visits a month and ranks #29,924 among all websites worldwide.