About Flex
Flex is a company based in New York (United States) founded in 1999 by Shragie Lichtenstein and YeTong Shao. It operates as a FinTech, and Subscription Services. Flex offers products and services including Flexible Rent and Flex Move-in. Flex operates in a competitive market with competitors including Bilt Rewards, PayLease, Esusu, Stake and ZSuite Technologies, among others.
- Headquarter New York, United States
- Founders Shragie Lichtenstein, YeTong Shao
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Sectors
Real Estate & ConstructionFinancial Services
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Email
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Phone
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Website
*********
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Social
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- Legal Name Flexible Finance Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Products & Services of Flex
Flex offers a comprehensive portfolio of products and services, including Flexible Rent and Flex Move-in. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Rent is split into manageable, smaller monthly payments.
Move-in costs are paid over extended time periods.
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Software Development Team
58 people
Product Management Team
14 people
Human Resources and Administration
9 people
Operations Team
9 people
Finance and Accounting
9 people
Leadership Team
8 people
Sales and Marketing
8 people
Senior Team
6 people
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Funding Insights of Flex
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2019 | Amount | Unspecified - Flex | Valuation | Financial Venture Studio |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Flex
Flex has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Financial Venture Studio. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage financial services startups are invested in and incubated.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Flex
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Flex
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Flex Comparisons
Competitors of Flex
Flex operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bilt Rewards, PayLease, Esusu, Stake and ZSuite Technologies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Reward-based rental management is facilitated via SaaS for residential properties.
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Payment solutions are offered to the property management sector.
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Online platform offering credit-building solutions through rent payment reporting
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Stake is recognized as a financial technology company offering rental rewards.
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| domain | founded_year | HQ Location |
SaaS tools for automating rental payments and deposits are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Flex
Frequently Asked Questions about Flex
When was Flex founded?
Flex was founded in 1999 and raised its 1st funding round 20 years after it was founded.
Where is Flex located?
Flex is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Flex?
Shragie Lichtenstein is the current CEO of Flex. They have also founded this company.
What does Flex do?
Flex is operated as a financial technology company providing solutions for renters and property managers. Flexible Rent allows rent to be split into smaller, manageable payments, while Flex Move-in enables move-in costs to be paid over time. Services are extended to property management systems through integrations, supporting on-time rent collection and resident retention. The company operates within the consumer finance sector, focusing on improving financial health and credit-building opportunities for users.
Who are the top competitors of Flex?
Flex's top competitors include Esusu, Bilt Rewards and PayLease.
What products or services does Flex offer?
Flex offers Flexible Rent and Flex Move-in.
Who are Flex's investors?
Flex has 1 investor. Key investors include Financial Venture Studio.
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