About flex
flex is a company based in Seoul (South Korea) founded in 2018 by Hojin Song.. flex has raised $39.33 million across 2 funding rounds from investors including Greenoaks, DST Global Partners and Han River Partners. flex offers products and services including Constituent Management, Attendance Management, Payroll Settlement, Workflow, and Recruitment. flex operates in a competitive market with competitors including Workday, Kronos, SuccessFactors, Justworks and Sage Group, among others.
- Headquarter Seoul, South Korea
- Founders Hojin Song
- Stage Minicorn
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Flex Co., Ltd.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$39.33 M (USD)
in 2 rounds
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Latest Funding Round
$7.33 M (USD), Series B
Jun 11, 2025
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Investors
Greenoaks
& 2 more
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Employee Count
Employee Count
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Products & Services of flex
flex offers a comprehensive portfolio of products and services, including Constituent Management, Attendance Management, Payroll Settlement, Workflow, and Recruitment. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
System for organizing employee and team structures efficiently.
Tool for tracking employee attendance and work hours accurately.
Service for accurate monthly and year-end payroll calculations.
Platform for automating internal processes and document approvals.
System to manage hiring and employee goal setting processes.
Unlock access to complete
Funding Insights of flex
flex has successfully raised a total of $39.33M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7.33 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $7.3M
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First Round
First Round
(18 Jan 2022)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Series B - flex | Valuation |
investors |
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| Jan, 2022 | Amount | Series B - flex | Valuation | Greenoaks |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in flex
flex has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Greenoaks, DST Global Partners and Han River Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Tech-enabled businesses are funded by Greenoaks venture capital firm.
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Founded Year | Domain | Location | |
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Venture capital investment firm
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Founded Year | Domain | Location | |
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International venture investing is conducted by Han River Partners.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by flex
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - flex
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Flex Comparisons
Competitors of flex
flex operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Workday, Kronos, SuccessFactors, Justworks and Sage Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based HR and financial software is delivered to enterprises.
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| domain | founded_year | HQ Location |
HCM software solutions for enterprise workforce management are provided.
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| domain | founded_year | HQ Location |
Cloud-based human capital management software is delivered globally.
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| domain | founded_year | HQ Location |
Benefits administration and payroll management are provided for businesses.
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| domain | founded_year | HQ Location |
Cloud-based accounting and payroll solutions for small and medium businesses
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| domain | founded_year | HQ Location |
Cloud-based payroll and HR solutions are provided for businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Flex
Frequently Asked Questions about flex
When was flex founded?
flex was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Where is flex located?
flex is headquartered in Seoul, South Korea.
Is flex a funded company?
flex is a funded company, having raised a total of $39.33M across 2 funding rounds to date. The company's 1st funding round was a Series B of $32M, raised on Jan 18, 2022.
What does flex do?
Flex was founded in 2018 in Seoul, South Korea, as a provider of cloud-based HR management solutions for enterprises. Operations focus on tools for payroll processing, attendance tracking, and contract management. Additional features support employee recognition and feedback mechanisms. The platform operates on a subscription-based pricing model within the HR technology sector.
Who are the top competitors of flex?
flex's top competitors include Workday, SuccessFactors and Sage Group.
What products or services does flex offer?
flex offers Constituent Management, Attendance Management, Payroll Settlement, Workflow, and Recruitment.
Who are flex's investors?
flex has 3 investors. Key investors include Greenoaks, DST Global Partners, and Han River Partners.
What is flex's valuation?
The valuation of flex is $287M as of Jan 2022.