About flex
flex is a company based in Seoul (South Korea) founded in 2018 by Hojin Song. flex has raised $39.33 million across 2 funding rounds from investors including Greenoaks, DST Global Partners and Han River Partners. flex offers products and services including Constituent Management, Attendance Management, Payroll Settlement, Workflow, and Recruitment. flex operates in a competitive market with competitors including Workday, Kronos, SuccessFactors, Justworks and Sage Group, among others.
- Total Equity Funding$39.33M (USD)
in 2 rounds
- Latest Funding Round$7.33M (USD), Series B
Jun 2025
- InvestorsGreenoaks
& 2 more
Products & Services of flex
flex offers a comprehensive portfolio of products and services, including Constituent Management, Attendance Management, Payroll Settlement, Workflow, and Recruitment.
System for organizing employee and team structures efficiently.
Tool for tracking employee attendance and work hours accurately.
Service for accurate monthly and year-end payroll calculations.
Platform for automating internal processes and document approvals.
System to manage hiring and employee goal setting processes.
Apps and channels of flex
flex publishes 2 mobile apps with over 50K+ downloads; its YouTube channel flex 플렉스 has 4.65K subscribers and 30 videos.
Videos from flex
The most watched videos on flex's YouTube channel, flex 플렉스 (4.65K subscribers). Click a video to play it here.
More on flex 플렉스.
Funding Insights of flex
flex has successfully raised a total of $39.33M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7.33 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $39.33M
- Total Rounds 2
- Last Round Series B β $7.33M
- First Round $32M
(Jan 2022)
- Investors Count 3
All 2 funding rounds of flex with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $7.33M | Series B | β | β | |
| Jan 2022 | $32M | Series B | $287M | Greenoaks |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $287M | β’β’β’β’β’β’β’β’ |
Last known valuation $287M (Jan 2022). 3 investors in total: 3 institutional.
Investors in flex
flex has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Greenoaks, DST Global Partners and Han River Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-enabled businesses are funded by Greenoaks venture capital firm. | – | greenoaks.com | San Francisco, United States | |
Venture capital investment firm | – | dst-global.com | Menlo Park, United States | |
International venture investing is conducted by Han River Partners. | – | hanriverpartners.com | - |
Investor details for flex
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of flex
30 people are tracked at flex (3 in leadership, 27 in team).
| Name | Role | Group |
|---|---|---|
Hojin Song | Co-Founder & Chief Strategy Officer | Leadership |
Haenam (Justin) Chang | CEO | Leadership |
TaeEun Kim | CTO | Leadership |
Mookeun Ji | Frontend Developer | Team |
동길 신 | Product Engineer BE | Team |
Jiho Song | Back End Developer | Team |
Juwon Kim | Software Engineer | Team |
Junkyu Lim | Product Engineer | Team |
Seong Wan Park | PD Chapter Lead | Team |
Min Cheol Kwon | Product Engineer | Team |
Seongbok Youn | Back End Engineer | Team |
SHIN DONG IL | Team Lead | Team |
Haegul PYUN | Software Engineer | Team |
Yeongjun K. | Product Engineer | Team |
MyeongHyeon LEE | Engineering Lead | Team |
Charles Kwoncheol Shin | Staff Product Engineer | Team |
Hyung Tae Lim | Software Developer | Team |
Donggyu Kim | Product Engineer | Team |
Abirami Uruthira | QA Engineer | Team |
Wooram Jun | Front-End Web Engineer | Team |
10 more people are available in the full profile.
Complete people profiles for flex
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of flex
4 dated milestones of flex across 7 years, from founding to its latest funding, stage changes and deals.
- Founded flex is founded.
- Funding First funding round of $32.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $7.3M.
Competitors of flex
flex operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Workday, Kronos, SuccessFactors, Justworks and Sage Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| workday.com | 2005 | Pleasanton, United States | $352.3M | 11,805 | Cloud-based HR and financial software is delivered to enterprises. | |
| kronos.com | 1977 | Lowell, United States | $855M | 86 | HCM software solutions for enterprise workforce management are provided. | |
| successfactors.com | 2001 | San Francisco, United States | $79.84M | 18,910 | Cloud-based human capital management software is delivered globally. | |
| justworks.com | 2012 | New York, United States | $147.52M | 55,459 | Benefits administration and payroll management are provided for businesses. | |
| sage.com | 1981 | United States | – | 1,877 | Cloud-based accounting and payroll solutions for small and medium businesses | |
| paylocity.com | 1997 | Arlington Heights, United States | $37.28M | 4,150 | Cloud-based payroll and HR solutions are provided for businesses. | |
| peoplestrong.com | 2005 | Gurugram, India | $30.68M | 998 | Cloud-based human resource management software is offered. | |
| ceridian.com | 1992 | Minneapolis, United States | $150M | 1 | Cloud-based human capital management software is provided for enterprises. | |
| zenefits.com | 2013 | Tempe, United States | $598.27M | 242 | Cloud-based HR and payroll management solutions are offered. |
Detailed competitors of flex
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of flex
The website of flex (flex.team) receives about 1.5M visits a month and ranks #36,879 among all websites worldwide, #4,544 in Computers Electronics and Technology.
- Monthly visits1.5M
▲ 6.4% vs previous month
- Unique visitors111K
per month
- Global rank#36,879
among all websites
- Category rank#4,544
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate40%
- Pages per visit5.3
- Average visit3 min 21 sec
- DevicesDesktop 98% Β· Mobile 2%
Websites whose visitors overlap most with flex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shiftee.io | 100% | 857.3K | – | View details | |
| notion.so | 99% | 178.3M | #160 | View details | |
| wanted.co.kr | 98% | 1.7M | #26,260 | View details | |
| figma.com | 97% | 84.7M | #221 | View details | |
| bizplay.co.kr | 96% | 656.8K | #83,124 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for flex
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Flex
Complete news archive for flex
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to flex
10 companies that operate in the same segment as flex (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about flex
flex was founded in 2018 and raised its 1st funding round 4 years after it was founded.
flex is headquartered in Seoul, South Korea.
flex is a funded company, having raised a total of $39.33M across 2 funding rounds to date. The company's 1st funding round was a Series B of $32M, raised on Jan 2022.
Flex was founded in 2018 in Seoul, South Korea, as a provider of cloud-based HR management solutions for enterprises. Operations focus on tools for payroll processing, attendance tracking, and contract management. Additional features support employee recognition and feedback mechanisms. The platform operates on a subscription-based pricing model within the HR technology sector.
flex's top competitors include Workday, SuccessFactors and Sage Group.
flex offers Constituent Management, Attendance Management, Payroll Settlement, Workflow, and Recruitment.
flex has 3 investors. Key investors include Greenoaks, DST Global Partners, and Han River Partners.
The valuation of flex is $287M as of Jan 2022.
flex operates through Flex Co., Ltd..
Yes. flex publishes flex - μ¬μΈμ HR νλ«νΌ and 1 more app, with over 50,000 downloads.
The website of flex receives about 1.5 million visits a month and ranks #36,879 among all websites worldwide.