About FLEXA
FLEXA is a Consumer company based in Hornsyld (Denmark) founded in 1972. Integrated security solutions and services are provided to diverse sectors. It operates on a Direct-to-Consumer (D2C) model. The company has 1 employees. Its chief executive, as recorded, is Carsten Dan Madsen. Its website flexaworld.com draws about 60 thousand monthly visits. Its Indian entity Flexa India Private Limited reported revenue of ₹21 Lakh. FLEXA offers products and services including Beds, Wooden Toys, and Mattresses. Its focus areas include Consumer Goods, Furniture, Children's Furniture and Toys.
Company details
Childrens furniture, toys, and interiors are crafted by FLEXA with a focus on adaptability and sustainability. Based in Denmark, the company specializes in modular beds, storage solutions, and FSC-certified wooden toys for kids. Their products are created to evolve with children from toddler to teen years, covering sectors like furniture and play. Solutions emphasize safety, durability, and imaginative development through Scandinavian design principles.
- Headquarters Hornsyld, Denmark
- Employees 1
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Phone•••• ••••
- Website flexaworld.com
- Social LinkedIn Facebook Instagram
- Legal Name Flexa Aps
- Date of Incorporation 12 Feb, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹21 Lakh
FY 2024 · -73% YoY
- Indian entity net loss-₹1.48 Cr
FY 2024 · -704% margin
- Indian entity EBITDA-₹1.32 Cr
FY 2024 · -627% margin
- Latest Funding Round$970.47K (USD), Debt – Conventional
Jun 2004
- Investors
- Employee Count1
Associated legal entities of FLEXA
FLEXA operates through Flexa India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Flexa India Private Limited CIN U52320MH2021PTC355184 | Active | 12 Feb 2021 | Mumbai, Maharashtra | ₹0.2 Cr | 3 | View details |
Products & Services of FLEXA
FLEXA offers a comprehensive portfolio of products and services, including Beds, Wooden Toys, and Mattresses.
Children's beds are designed for adaptability and durability.
Wooden toys are crafted for imaginative child play.
Mattresses are made for children with safe materials.
Funding Insights of FLEXA
- Total Rounds 1
- Last Round Debt – Conventional — $970,469
- First Round $970,469
(Jun 2004)
- Investors Count 1
All 1 funding rounds of FLEXA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2004 | $970,469 | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in FLEXA
FLEXA has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include IFU.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | 1967 | ifu.dk | Copenhagen, Denmark |
Investor details for FLEXA
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Board of directors of Flexa India Private Limited (FLEXA)
Flexa India Private Limited is the primary company behind FLEXA. The board of Flexa India Private Limited currently have 3 directors; the longest-serving is Carsten Dan Madsen, appointed in 2021. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Carsten Dan Madsen DIN 09179226 | Director | 17 Jun 2021 | 5 yrs 4 mo | Flexa India Private Limited |
| Mikael Waedeled Sigvardsen DIN 09179227 | Director | 17 Jun 2021 | 5 yrs 4 mo | Flexa India Private Limited |
| Vishal Gulshan Vig DIN 08385482 | Additional Director | 17 Mar 2025 | 1 yr 7 mo | Flexa India Private Limited |
People of FLEXA
4 people are tracked at FLEXA (2 in leadership, 2 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| CEO & President | Leadership | |
Pernille Leth Knoblauch | Head Of Sales | Leadership |
Niki Papastavraki | Retail Marketing Specialist | Team |
Dorte Randrup | Sales Logistics Coordinator | Team |
Complete people profiles for FLEXA
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Financials of FLEXA
Figures of Flexa India Private Limited, the primary company behind FLEXA, for FY 2024. Revenue was ₹21 Lakh (-73% year on year). Net loss was -₹1.48 Cr (-704% margin). EBITDA was -₹1.32 Cr (-627% margin).
- ₹21 LakhRevenue · FY 2024 · -73% YoY
- -₹1.48 CrNet loss · -704% margin
- -₹1.32 CrEBITDA · -627% margin
- ₹1.05 CrPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Flexa India Private Limited are on its company page.
Detailed financial statements for FLEXA
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Timeline of FLEXA
2 dated milestones of FLEXA across 32 years, from founding to its latest funding, stage changes and deals.
- Founded FLEXA is founded.
- Funding First funding round of $970K.
Web traffic of FLEXA
The website of FLEXA (flexaworld.com) receives about 59.6K visits a month and ranks #507,677 among all websites worldwide, #8,801 in Furniture.
- Monthly visits59.6K
▼ 4.1% vs previous month
- Unique visitors28.8K
per month
- Global rank#507,677
among all websites
- Category rank#8,801
Home and Garden · Furniture
- Bounce rate42%
- Pages per visit2.5
- Average visit39 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with FLEXA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rafa-kids.com | rafa-kids.com | 100% | #2,778,824 | – | |
emob.nl | emob.nl | 98% | #554,324 | – | |
elmenut.com | elmenut.com | 96% | #541,374 | – | |
tree.com.hk | tree.com.hk | 95% | #2,215,489 | – | |
bedsonline.com.au | bedsonline.com.au | 91% | #5,104,849 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FLEXA
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Related news about Flexa
Complete news archive for FLEXA
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Frequently Asked Questions about FLEXA
FLEXA was founded in 1972 and raised its 1st funding round 32 years after it was founded.
FLEXA is headquartered in Hornsyld, Denmark. It is registered at Hornsyld, Region Midtjylland, Denmark.
Carsten Dan Madsen is the CEO of FLEXA, as recorded in our data.
FLEXA has 1 employees.
The primary company behind FLEXA, Flexa India Private Limited, reported revenue of ₹21 Lakh for FY 2024, down 73% year on year.
Childrens furniture, toys, and interiors are crafted by FLEXA with a focus on adaptability and sustainability. Based in Denmark, the company specializes in modular beds, storage solutions, and FSC-certified wooden toys for kids. Their products are created to evolve with children from toddler to teen years, covering sectors like furniture and play. Solutions emphasize safety, durability, and imaginative development through Scandinavian design principles.
FLEXA offers Beds, Wooden Toys, and Mattresses.
FLEXA has 1 investor. Key investors include IFU.
FLEXA operates through Flexa India Private Limited.
The legal entities of FLEXA currently have 3 directors, including Carsten Dan Madsen, Mikael Waedeled Sigvardsen, Vishal Gulshan Vig.