About Flick Electric
Flick Electric is an Energy & Utilities company based in Wellington (New Zealand) founded in 2013 by Richard Wills, and was acquired by Meridian Energy in May 2025. Online electricity retailer. Flick Electric has raised $14.8 million across 3 funding rounds from investors including Z Energy, Meridian Energy and Matt Todd. Flick Electric offers products and services including Flick App, Bill Smoother, Solar Buy-back, and Carbon Tracker. Its focus areas include Energy Tech, Smart Grid, Low Cost Utilities and Environment Tech. Its legal entity is FLICK ENERGY LIMITED.
Company details
Flick Electric was established in 2013 in Wellington, New Zealand, as an online retailer in the electricity sector. Power is delivered to residential and business users based on wholesale spot market rates. An accompanying app is utilized by customers to track consumption patterns and receive alerts as prices increase, supporting informed usage decisions across the country.
- Headquarters Wellington, New Zealand
- Founders Richard Wills
- Stage Acquired
- SectorsEnergy & Utilities
- Email••••••••
- Website flickelectric.co.nz
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Meridian Energy (May 2025)
- Legal Name Flick Energy Limited
- Total Equity Funding$14.8M (USD)
in 3 rounds
- Latest Funding Round$5M (USD), Series B
Jul 2016
- InvestorsZ Energy
& 3 more
- Acquired by
Products & Services of Flick Electric
Flick Electric offers a comprehensive portfolio of products and services, including Flick App, Bill Smoother, Solar Buy-back, and Carbon Tracker.
Mobile app for tracking electricity usage and managing accounts.
Service to smooth out power bills and save for higher usage periods.
Program for earning from solar energy through wholesale pricing.
App to monitor and reduce carbon impact from electricity use.
Funding Insights of Flick Electric
Flick Electric has successfully raised a total of $14.8M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $5 million completed in July 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.8M
- Total Rounds 3
- Last Round Series B — $5M
- First Round $4.8M
(May 2015)
- Investors Count 2
All 3 funding rounds of Flick Electric with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
4 investors in total: 3 institutional and 1 angel.
Investors in Flick Electric
Flick Electric has secured backing from 4 investors, including angel and institutional investors. Prominent investors backing the company include Z Energy, Meridian Energy and Matt Todd.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| eastland.nz | ||||
Fuel retailing operations are conducted through New Zealand stations. | 2011 | z.co.nz | Wellington, New Zealand | |
MT Matt Todd | unknown_b0d2d8e31f9f49c9a | |||
Generator and retailer of renewable electricity | 1998 | meridianenergy.co.nz | Christchurch, New Zealand |
Investor details for Flick Electric
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of Flick Electric
3 people are tracked at Flick Electric (3 in leadership).
| Name | Role | Group |
|---|---|---|
Richard Wills | Co-Founder | Leadership |
Craig Ironside | Head Of Customer Services | Leadership |
James Leslie | Chief Financial Officer | Leadership |
Complete people profiles for Flick Electric
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Timeline of Flick Electric
5 dated milestones of Flick Electric across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Flick Electric is founded.
- Funding First funding round of $4.8M.
- Funding Latest funding round, Series B, of $5.0M.
- Exit Acquired by Z Energy.
- Exit Acquired by Meridian Energy.
Web traffic of Flick Electric
The website of Flick Electric (flickelectric.co.nz) receives about 2.6K visits a month.
- Monthly visits2.6K
▲ 37% vs previous month
Websites whose visitors overlap most with Flick Electric. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
electrickiwi.co.nz | electrickiwi.co.nz | 100% | #163,836 | – | |
frankenergy.co.nz | frankenergy.co.nz | 99% | #716,389 | – | |
greypowerelectricity.co.nz | greypowerelectricity.co.nz | 93% | #2,166,845 | – | |
octopusenergy.nz | octopusenergy.nz | 91% | #695,900 | – | |
zeald.com | zeald.com | 82% | #1,978,601 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Flick Electric
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Flick Electric
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Frequently Asked Questions about Flick Electric
Flick Electric was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Flick Electric is headquartered in Wellington, New Zealand.
Flick Electric is a funded company, having raised a total of $14.8M across 3 funding rounds to date. The company's 1st funding round was a Series A of $4.8M, raised on May 2015.
Flick Electric was established in 2013 in Wellington, New Zealand, as an online retailer in the electricity sector. Power is delivered to residential and business users based on wholesale spot market rates. An accompanying app is utilized by customers to track consumption patterns and receive alerts as prices increase, supporting informed usage decisions across the country.
Flick Electric offers Flick App, Bill Smoother, Solar Buy-back, and Carbon Tracker.
Flick Electric has 4 investors. Key investors include Z Energy, Meridian Energy, Matt Todd, and Eastland.
Flick Electric operates through Flick Energy Limited.
Yes. Flick Electric was acquired by Meridian Energy in May 2025.