About Flinders
Flinders is a Consumer company based in Zaandam (Netherlands) founded in 2010, and was acquired by Nine United in January 2021. Retailer of designer furniture and home accessories. Flinders has raised $4.93 million across 3 funding rounds from investors including Nine United, RTL and MKB Impulsfonds. Its website flinders.nl draws about 325 thousand monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Horizontal. Its competitors include NADUVI, Crowdy House and Bamboo Import; 2 of its 3 listed competitors have raised funding.
Company details
Flinders was founded in 2010 and is headquartered in Zaandam, Netherlands. Operations focus on the retail sector, where more than 15,000 design productsincluding furniture, home accessories, wallpapers, and rugsare provided to consumers and businesses. An award-winning web shop, a magazine, a physical store, and four cafes are maintained in Amsterdam, Hilversum, and Groningen. Nearly 150 unique design labels, such as Vitra, Hay, and Louis Poulsen, are included in the collection.
- Headquarters Zaandam, Netherlands
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden
- Email••••••••
- Phone•••• ••••
- Website flinders.nl
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Nine United (Jan 2021)
- Total Equity Funding$4.93M (USD)
in 3 rounds
- Latest Funding Round$3.31M (USD), Seed
Apr 2017
- InvestorsNine United
& 3 more
- Acquired byNine United
(Jan 2021)
Apps and channels of Flinders
its YouTube channel Flinders Design has 328 subscribers and 30 videos.
Videos from Flinders
The most watched videos on Flinders's YouTube channel, Flinders Design (328 subscribers). Click a video to play it here.
More on Flinders Design.
Funding Insights of Flinders
Flinders has successfully raised a total of $4.93M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $3.31 million completed in April 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.93M
- Total Rounds 3
- Last Round Seed — $3.31M
- First Round $550,000
(Dec 2013)
- Investors Count 3
All 3 funding rounds of Flinders with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2017 | $3.31M | Seed | – | RTL | – |
| Nov 2015 | $1.07M | Seed | – | – | |
| Dec 2013 | $550,000 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Flinders
Flinders has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Nine United, RTL and MKB Impulsfonds.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| rtl.nl/over/rtl-ventures/WMu6gR8AAOIFiidN | ||||
Early-stage tech investments in Europe are targeted by Peak. | peak.capital | Amsterdam, Netherlands | ||
Provides loan services tailored for startup businesses. | 2014 | mkbimpulsfonds.nl | Utrecht, Netherlands | |
Provider of branding, design and project development services | 1975 | nineunited.com | Horsens, Denmark |
Investor details for Flinders
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Flinders
19 people are tracked at Flinders (2 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Oscar Diele | CEO | Leadership |
Timo Nieuwolt | Director Operations & Buying | Leadership |
Heijme Bakker | Productinvoer | Team |
Josina Dijkstra | Senior Klantadviseur | Team |
Eva Lenards | Teamleider Klantadvies | Team |
Wouter Vet | Manager Inside Sales | Team |
Stephanie Blaauw | Senior Klantadviseur | Team |
Fatima Agoula | Klantadviseur | Team |
Chiel Hartel | Projectleider Logistiek | Team |
Ted van Dormolen | Supplychainassistent | Team |
Joël Renders | Manager Warehouse & Distribution at Flinders Design | Team |
Quinty Eshuis | Supply Chain Management Assistant | Team |
Dirk-Jan Pruiksma | Salesdirector | Team |
Desiree Wijnands | Inside Sales Medewerker | Team |
Martin Peterse | Klant Adviseur | Team |
Kees Gerrits | Medewerker Retouren En Claims | Team |
Melissa van Vlijmen | Senior Accountmanager Projecten | Team |
Leah van der Poel | Klantadvies | Team |
Stephanie Kroon | Teamleider Buying | Team |
Complete people profiles for Flinders
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Flinders
4 dated milestones of Flinders across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Flinders is founded.
- Funding First funding round of $550K.
- Funding Latest funding round, Seed, of $3.3M.
- Exit Acquired by Nine United.
Competitors of Flinders
Flinders has 3 listed competitors in our database, 2 of them funded. They include NADUVI, Crowdy House and Bamboo Import.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| naduvi.nl | 2019 | Amsterdam, Netherlands | $11.19M | Multi-category home improvement products are retailed online. | ||
| crowdyhouse.com | 2013 | Amsterdam, Netherlands | $1.43M | Provides advice on budget-friendly furniture for college students in the USA. | ||
| bambooimport.com | 2010 | Beverwijk, Netherlands | Online marketplace offering eco friendly home improvements |
Detailed competitors of Flinders
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Flinders
The website of Flinders (flinders.nl) receives about 325.2K visits a month and ranks #131,036 among all websites worldwide, #1,767 in Home and Garden.
- Monthly visits325.2K
▼ 8.2% vs previous month
- Unique visitors117.2K
per month
- Global rank#131,036
among all websites
- Category rank#1,767
Home and Garden · Home and Garden
- Bounce rate45%
- Pages per visit3.3
- Average visit2 min 38 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Flinders. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
misterdesign.nl | misterdesign.nl | 100% | #482,159 | – | |
| fonq.nl | 90% | 1.9M | View details | ||
loods5.nl | loods5.nl | 80% | #101,186 | – | |
westwing.nl | westwing.nl | 79% | #48,289 | – | |
nordicnest.nl | nordicnest.nl | 77% | #137,127 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flinders
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Related news about Flinders
Complete news archive for Flinders
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Frequently Asked Questions about Flinders
Flinders was founded in 2010 and raised its 1st funding round 3 years after it was founded.
Flinders is headquartered in Zaandam, Netherlands. It is registered at Zaandam, North Holland, Netherlands.
Flinders is a funded company, having raised a total of $4.93M across 3 funding rounds to date. The company's 1st funding round was a Seed of $550K, raised on Dec 2013.
Flinders was founded in 2010 and is headquartered in Zaandam, Netherlands. Operations focus on the retail sector, where more than 15,000 design productsincluding furniture, home accessories, wallpapers, and rugsare provided to consumers and businesses. An award-winning web shop, a magazine, a physical store, and four cafes are maintained in Amsterdam, Hilversum, and Groningen. Nearly 150 unique design labels, such as Vitra, Hay, and Louis Poulsen, are included in the collection.
Flinders's top competitors include NADUVI, Bamboo Import and Crowdy House.
Flinders has 4 investors. Key investors include Nine United, RTL, MKB Impulsfonds, and Peak.
Yes. Flinders was acquired by Nine United in January 2021.
The website of Flinders receives about 325 thousand visits a month and ranks #131,036 among all websites worldwide.