About Flipp
Flipp is a company based in Toronto (Canada) founded in 2006 was acquired by Truelink Capital in August 2023. Flipp has raised $78 million across 5 funding rounds from investors including General Atlantic, Insight Partners and Truelink Capital. The company has 358 employees. Flipp has completed 1 acquisition, including Reebee. Flipp offers products and services including Flipp App, Flyers Service, Coupons Feature, and Shopping List Tool. Flipp operates in a competitive market with competitors including kaufDA, DoveConviene, Reclamefolder.nl, Retale and Marktguru, among others.
- Total Equity Funding$78M (USD)
in 5 rounds
- InvestorsGeneral Atlantic
& 2 more
- Employee Count358
- Investments & Acquisitions
- Acquired byTruelink Capital
(Aug 2023)
Products & Services of Flipp
Flipp offers a comprehensive portfolio of products and services, including Flipp App, Flyers Service, Coupons Feature, and Shopping List Tool.
Platform for browsing flyers and managing shopping lists to find deals.
Tool to view weekly retail flyers and locate nearby store offers.
Function to clip and add coupons to loyalty cards for in-store savings.
App feature for creating and syncing personalized shopping lists.
Funding Insights of Flipp
Flipp has successfully raised a total of $78M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $78M
- Total Rounds 5
- First Round $1M
(Jan 2006)
- Investors Count 2
All 5 funding rounds of Flipp with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | – | Series C | – | – | – |
| Apr 2016 | $61M | Series C | – | General Atlantic | |
| Sep 2013 | $15M | Series B | – | Insight Partners | – |
| Jan 2006 | $1M | Seed | – | – | – |
| Jan 2006 | $1M | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Flipp
Flipp has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include General Atlantic, Insight Partners and Truelink Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Truelink Capital is engaged in middle-market private equity investments. | – | truelinkcap.com | Los Angeles, United States |
Investor details for Flipp
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Flipp
170 people are tracked at Flipp (44 in leadership, 126 in team); the tracked headcount is 358.
| Name | Role | Group |
|---|---|---|
Jaclyn Welsh | CFO | Leadership |
Brittany Zenger | Senior Director, Engineering + Data | Leadership |
Aeron Lawrence | Director, Midmarket | Leadership |
Konstantino Kapetaneas | Director, Product Design & Research | Leadership |
Michael Silverman | CEO | Leadership |
Brad Rogan | Director Of Engineering | Leadership |
Myra Harrison | Manager, Partner Insights And Analytics, Brand Platform & Innovation | Leadership |
Justina san Martin | Director, Global People Operations | Leadership |
Krystin Bernecker | Partner Insights Analyst | Leadership |
Alicia Cartaginese | Director, Post Merger Integration | Leadership |
Natalia Gil | Talent Business Partner | Leadership |
Derek Cairns | Director, Enterprise Business Development | Leadership |
Mariyah Khan | Partner Enablement Lead | Leadership |
John Rebello | Director, Strategy And Agile Delivery | Leadership |
Jeff Francis | Managing Director, Engineering | Leadership |
Stella Fong | VP, People & Culture | Leadership |
Elisa Melleri Cpa, Ca (Giannone) | Director, Fp&a And Revops | Leadership |
Ujjwal Sinha | Director Of Product Management | Leadership |
Tyler Moulton | HR Business Partner | Leadership |
Andrew Steven | Talent Business Partner | Leadership |
150 more people are available in the full profile.
Complete people profiles for Flipp
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Flipp
Flipp has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Reebee.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
App-based platform offering deals and discounts for multi-category products | reebee.com | Kitchener, Canada | 2011 | Jun 2022 | •••• |
Complete acquisition details for Flipp
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Flipp
5 dated milestones of Flipp across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Flipp is founded.
- Funding First funding round of $1.0M.
- Acquisition Acquires Reebee.
- Exit Acquired by Truelink Capital.
- Funding Latest funding round, Series C,.
Competitors of Flipp
Flipp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as kaufDA, DoveConviene, Reclamefolder.nl, Retale and Marktguru, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kaufda.de | 2008 | Berlin, Germany | – | 233 | Location-based promotions and mobile coupons are offered in Germany. | |
| doveconviene.it | 2010 | Sestu, Italy | $20.4M | – | Flyers in multiple categories are offered via an online platform. | |
| reclamefolder.nl | 2009 | Utrecht, Netherlands | – | – | Leaflets from popular shops are aggregated online for users. | |
| retale.com | 2013 | Chicago, United States | $45M | – | Aggregator of offline flyers, coupons and catalogs | |
| marktguru.at | 2011 | Vienna, Austria | – | – | Coupons and promotions for nearby Austrian retail stores are provided. | |
| aktionsfinder.at | 2009 | Salzburg, Austria | – | – | Online platform aggregating hyperlocal flyers and online discount offers | |
| allefolders.nl | 2007 | – | – | – | Online platform aggregating retail store flyers and offers for consumers. | |
| d4donline.com | 2016 | Manama, Bahrain | – | – | Operates as an online aggregator for deals, digital coupons, and flyers across various categories. |
Detailed competitors of Flipp
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Flipp
The website of Flipp (flipp.com) receives about 2.8M visits a month.
- Monthly visits2.8M
▼ 8.5% vs previous month
Websites whose visitors overlap most with Flipp. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
walmart.ca | walmart.ca | 100% | – | #1,139 | – |
costco.ca | costco.ca | 96% | – | #1,381 | – |
flyerbox.ca | flyerbox.ca | 93% | – | #100,351 | – |
| canadiantire.ca | 93% | 21.1M | #2,237 | View details | |
iga.net | iga.net | 91% | – | #25,998 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flipp
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Flipp
Complete news archive for Flipp
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Flipp
10 companies that operate in the same segment as Flipp (Deals, Rewards & Comparison Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Online group-buying platform offering coupons for multi-category products and services | 2010 | Beijing, China | USD 9.86 B | USD 47.13 B | – | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | – | – | |
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | – | USD 15.96 B | 29,330 | |
Cashback and coupon offers are provided for e-commerce shopping. | – | Gurugram, Haryana, India | USD 32.61 M | – | – | |
Honey is recognized for providing automatic coupons and deals online. | 2012 | Pasadena, California, United States | USD 9.8 M | – | – | |
Cashback is provided automatically through app on diverse purchases. | 2016 | Austin, Texas, United States | USD 87.36 M | – | 78 | |
Online platform offering rewards and cashback for multi-category products | 2014 | Singapore, Singapore | USD 331.7 M | – | – | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | – |
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Frequently Asked Questions about Flipp
Flipp was founded in 2006.
Flipp is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Flipp is a funded company, having raised a total of $78M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jan 2006.
Flipp has 358 employees.
Flipp was founded in 2006 in Toronto, Canada, within the retail technology sector. An app-based platform is operated to enable retailers to digitize promotion-based circulars. Digital versions of circulars, ads, coupons, and deals from retailers are aggregated, with access provided to consumers through Android and iOS apps. Services are utilized by clients including Walmart, Kroger, Macys, and The Home Depot.
Flipp's top competitors include kaufDA, DoveConviene and Aktionsfinder.
Flipp offers Flipp App, Flyers Service, Coupons Feature, and Shopping List Tool.
Flipp has made 1 acquisition, including Reebee.
Flipp has 3 investors. Key investors include General Atlantic, Insight Partners, and Truelink Capital.
Flipp operates through Flipp Corp.
Yes. Flipp was acquired by Truelink Capital in August 2023.
The website of Flipp receives about 2.8 million visits a month.