About Flo
Flo is a Retail company based in Istanbul (Turkey) founded in 2001. Fashion wear is retailed online by FLO. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Its website flo.com.tr draws about 4.3 million monthly visits. Flo offers products and services including Footwear, Clothing, and Bags and Accessories. Its focus areas include Apparel and Footwear and Specialty Retail. Its competitors include Lidyana.com, Pazarium and Les Benjamins; 1 of its 3 listed competitors has raised funding.
Company details
Flo is involved in the online retail of a wide range of footwear, clothing, and accessories. Operations are focused on providing diverse products for men, women, and children across various categories such as sneakers, sports shoes, casual wear, and seasonal items. Solutions are offered through an e-commerce platform with features like easy returns, free shipping on certain orders, and installment payment options. The company caters to the apparel and footwear sector, partnering with global and local brands to ensure quality and affordability for customers in Turkey.
- InvestorsTurkven
& 1 more
Products & Services of Flo
Flo offers a comprehensive portfolio of products and services, including Footwear, Clothing, and Bags and Accessories.
Various footwear styles are offered for all seasons.
Diverse clothing items are provided for different activities.
Bags and accessories are sold for various needs.
Apps and channels of Flo
its YouTube channel FLO has 36.5K subscribers and 30 videos.
Videos from Flo
The most watched videos on Flo's YouTube channel, FLO (36.5K subscribers). Click a video to play it here.
More on FLO.
Funding Insights of Flo
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Flo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in Flo
Flo has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Turkven and 212.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture advisory and investment services through entities in Guernsey and Istanbul. | turkven.com | |||
Startups at all stages are invested in by 212 VC. | 212.vc | Luxembourg, Luxembourg |
Investor details for Flo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of Flo
3 dated milestones of Flo across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Flo is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
Competitors of Flo
Flo has 3 listed competitors in our database, 1 of them funded. They include Lidyana.com, Pazarium and Les Benjamins.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lidyana.com | 2011 | Istanbul, Turkey | $10.2M | Branded fashion items are retailed online by Lidyana.com. | ||
| pazarium.com.tr | 2002 | Esenler, Turkey | Online platform selling Tesettür Giyim, dresses, tunics, pants, and accessories. | |||
| lesbenjamins.com | 2011 | Mahmutkoy, Turkey | Men's and women's apparel is offered by an internet-first brand. |
Detailed competitors of Flo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Flo
The website of Flo (flo.com.tr) receives about 4.3M visits a month and ranks #8,342 among all websites worldwide, #360 in Fashion and Apparel.
- Monthly visits4.3M
▼ 8.7% vs previous month
- Unique visitors1.8M
per month
- Global rank#8,342
among all websites
- Category rank#360
Lifestyle · Fashion and Apparel
- Bounce rate40%
- Pages per visit7.5
- Average visit4 min 01 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with Flo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
ayakkabidunyasi.com.tr | ayakkabidunyasi.com.tr | 100% | #119,894 | – | |
| boyner.com.tr | 99% | 5.9M | #5,147 | View details | |
| instreet.com.tr | 95% | #47,724 | View details | ||
superstep.com.tr | superstep.com.tr | 85% | #24,025 | – | |
| sportive.com.tr | 83% | 594.4K | #72,065 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flo
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Flo
Complete news archive for Flo
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Frequently Asked Questions about Flo
Flo was founded in 2001 and raised its 1st funding round 11 years after it was founded.
Flo is headquartered in Istanbul, Turkey.
Flo is involved in the online retail of a wide range of footwear, clothing, and accessories. Operations are focused on providing diverse products for men, women, and children across various categories such as sneakers, sports shoes, casual wear, and seasonal items. Solutions are offered through an e-commerce platform with features like easy returns, free shipping on certain orders, and installment payment options. The company caters to the apparel and footwear sector, partnering with global and local brands to ensure quality and affordability for customers in Turkey.
Flo's top competitors include Lidyana.com, Les Benjamins and Pazarium.
Flo offers Footwear, Clothing, and Bags and Accessories.
The website of Flo receives about 4.3 million visits a month and ranks #8,342 among all websites worldwide.