About Flocktory
Flocktory is a Technology company based in Moscow (Russia) founded in 2012, and was acquired by QIWI in March 2017. SaaS based platform for businesses to improve customer life cycle. Flocktory has raised $1.5 million across 2 funding rounds from investors including QIWI, Digital Ventures and IDCEE. Its website flocktory.com draws about 20.1 million monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization.
Company details
Flocktory was founded in 2012 in Moscow, Russia, within the SaaS sector focused on customer relationship management. A platform is provided to businesses for handling the full digital customer life cycle, from lead generation to loyalty programs. Customers and leads are segmented and targeted based on purchasing behavior, demographics, geography, and social influence. Personalized push notifications are enabled for direct engagement. Operations center on improving customer retention through data-driven tools.
- Headquarters Moscow, Russia
- Stage Acquired
- SectorsTechnology
- Website category Lifestyle
- Email••••••••
- Website flocktory.com/showcaptcha?cc=1&form-fb-hint=2.150&mt=F4E3535F7A7BBDA99077C7BBAB3AC48C0D61464BB2CBBB2D3E1FD9A151DC542395CD38D62DD965A74BCCA460A2E5EC038F0D237802552E4F3437A5554AE0F5D054333D40AA65BC2655039D4579E039ECB016DAB2E47E1991177CA4217E21176763EC69E2466E3E79ACC5F9253CAEDEFED2D7CC8922A4C70D3B02B08B5745FCB30650212A44D73A44319FE1619AB54C4DCB1088429F171E255FF628207A55D6F78D09E6668AE5101EC8C660D3E973ED25A4F47D671A92B323F2F0F13C6B71BD7352CE02AE299656439709D46775617C1EDCE3A8800FB3A6021E7DAC68883E&retpath=aHR0cHM6Ly93d3cuZmxvY2t0b3J5LmNvbS8__ca4bbc6928383d50ac7197d24cdd2e6a&t=7/1753607813/73b7c70957eb844b4f2573a54e35de48&u=7002163836676081671&s=d5da384075dff797d06839269f9c3bc3
- Social LinkedIn X Facebook
- Acquired by QIWI (Mar 2017)
Funding Insights of Flocktory
Flocktory has successfully raised a total of $1.5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $1.5 million completed in June 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.5M
- Total Rounds 2
- Last Round Series A — $1.5M
- First Round $12,800
(Jun 2012)
- Investors Count 2
All 2 funding rounds of Flocktory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2013 | $1.5M | Series A | – | – | |
| Jun 2012 | $12,800 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Flocktory
Flocktory has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include QIWI, Digital Ventures and IDCEE.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| dventures.ru | ||||
IT conferences are organized by IDCEE for technology professionals. | idcee.org | Padbergport, United States | ||
Consumer payments are enabled via a card-linked wallet app. | 2008 | qiwi.com | Moscow, Russia |
Investor details for Flocktory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flocktory
13 people are tracked at Flocktory (5 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Yulia Gorelova | CEO | Leadership |
Dmitriy Zaitsev | Chief Technology Officer | Leadership |
Tim Tuzhba | Director Of Customer Success & Account Management | Leadership |
Yuliya Gusarova | Head Of People | Leadership |
Nikita Tenizbaev | Head Of Internal Services | Leadership |
Anna Logunova | Leading Recruiter | Team |
Роман Полканов | Client Guru | Team |
Sergey Bolgov | Senior Software Engineer | Team |
Dmitry Pavlov | Technical Lead | Team |
Leonid Eliseev | Back End Developer | Team |
Kate G. | Lead / Senior Product Designer | Team |
Andrew Reztsov | Practice Lead | Team |
Anastasiia Markianova | AI Lead | Team |
Complete people profiles for Flocktory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flocktory
4 dated milestones of Flocktory across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Flocktory is founded.
- Funding First funding round of $13K.
- Funding Latest funding round, Series A, of $1.5M.
- Exit Acquired by QIWI.
Web traffic of Flocktory
The website of Flocktory (flocktory.com) receives about 20.1M visits a month and ranks #2,946 among all websites worldwide, #103 in Lifestyle.
- Monthly visits20.1M
▼ 14.4% vs previous month
- Unique visitors12.9M
per month
- Global rank#2,946
among all websites
- Category rank#103
Lifestyle
- Bounce rate48%
- Pages per visit1.8
- Average visit37 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Flocktory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lady-i.ru | lady-i.ru | 100% | #502,788 | – | |
lifenews.eu.com | lifenews.eu.com | 100% | – | ||
goldapple.ru | goldapple.ru | 90% | #3,366 | – | |
ecco.ru | ecco.ru | 83% | #33,781 | – | |
| rivegauche.ru | 77% | 3.4M | #12,434 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Flocktory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Flocktory
Flocktory was founded in 2012.
Flocktory is headquartered in Moscow, Russia.
Flocktory is a funded company, having raised a total of $1.5M across 2 funding rounds to date. The company's 1st funding round was a Grant of $12.8K, raised on Jun 2012.
Flocktory was founded in 2012 in Moscow, Russia, within the SaaS sector focused on customer relationship management. A platform is provided to businesses for handling the full digital customer life cycle, from lead generation to loyalty programs. Customers and leads are segmented and targeted based on purchasing behavior, demographics, geography, and social influence. Personalized push notifications are enabled for direct engagement. Operations center on improving customer retention through data-driven tools.
Yes. Flocktory was acquired by QIWI in March 2017.
The website of Flocktory receives about 20.1 million visits a month and ranks #2,946 among all websites worldwide.