About Flok
Flok is a Retail company based in Tel Aviv (Israel) founded in 2011, and was acquired by Wix in January 2017. A mobile loyalty platform for brick-and-mortar businesses is operated. It operates on a Professional Services and Custom Designed Retreats model in Retail and Technology sectors. Flok has raised $25.56 million across 4 funding rounds from investors including Wix, General Catalyst and Founder Collective. The company was acqui-hired. Flok offers products and services including Strategic Company Retreats, Sales Kickoff Experiences, Performance Incentive Programs, Strategic Customer Events, and Executive Leadership Offsites. Its focus areas include Services, Event Planning and Corporate Retreats. Its legal entity is Summ Technologies, Inc.
Company details
Corporate retreats and strategic events are meticulously planned by Flok. Services include company-wide retreats, sales kickoffs, incentive programs, customer events, and executive offsites. Solutions are tailored to enhance team collaboration, boost retention, and drive measurable business outcomes. Various sectors such as technology, finance, and operations are served through customized and pre-built retreat packages. Venue selection and full-service planning are provided to ensure seamless execution.
Products & Services of Flok
Flok offers a comprehensive portfolio of products and services, including Strategic Company Retreats, Sales Kickoff Experiences, Performance Incentive Programs, Strategic Customer Events, and Executive Leadership Offsites.
Team connections are strengthened through purposeful retreat designs.
Sales momentum is boosted with strategic event planning.
Top achievers are motivated through exceptional incentive experiences.
Brand advocacy is cultivated via curated customer experiences.
High-impact planning is facilitated in focused executive environments.
Funding Insights of Flok
Flok has successfully raised a total of $25.56M across 4 strategic funding rounds. The most recent funding activity was a Private Equity Round of $6.68 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.56M
- Total Rounds 4
- Last Round Private Equity Round β $6.68M
- First Round $3.2M
(Jun 2012)
- Investors Count 3
All 4 funding rounds of Flok with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2013 | $6.68M | Private Equity Round | β | β | β |
| May 2013 | $9M | Series A | β | β | |
| May 2013 | $6.68M | Series A | β | β | β |
| Jun 2012 | $3.2M | Seed | β | β |
4 investors in total: 4 institutional.
Investors in Flok
Flok has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Wix, General Catalyst and Founder Collective.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Early and seed stage investments are made in technology by Gemini Israel Ventures. | gemini.co.il | Herzliya, Israel | ||
Websites are built using Wix's cloud-based drag-and-drop platform. | 2006 | wix.com | Tel Aviv, Israel |
Investor details for Flok
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flok
606 people are tracked at Flok (149 in leadership, 8 in board & advisors, 449 in team).
| Name | Role | Group |
|---|---|---|
Elinor Pirak Ganot | Director Of Strategy And Corporate Development | Leadership |
Eitan Israeli | VP & General Counsel | Leadership |
Shimon Koifman | Head Of Product - Enterprise | Leadership |
Linas Daugirdas | Head Of Emails Team | Leadership |
Avishai Abrahami | Co-Founder and CEO | Leadership |
Shelly Meyer | VP Human Resources | Leadership |
Ronen Ben-David | Vp, Global Customer Care. | Leadership |
Paolo Frančula | Enterprise Sales Director | Leadership |
Yaniv Even-Haim | CTO | Leadership |
Hagit Kauffman | VP, Design & Brand | Leadership |
Noa Polak | People Director | Leadership |
Ran Kaplinsky | Head Of People Analytics | Leadership |
Vadim Kravets | Head Of MKT Technical Desginers | Leadership |
Yafit Yehoshua | Compensation & Benefits Partner | Leadership |
Gal Sharir | Head Of Backend Engineering | Leadership |
Arnon Kahani | Head Of R&d (ai Video) | Leadership |
Volodymyr Stelmakh | Head Of R&d, Wix CMS | Leadership |
Taito Sakurai | Senior Director, Marketing And Communications | Leadership |
Yiftach Koronio | Head Of Social | Leadership |
Matan Lax | Head Of Influencer Marketing At Wix.com | Leadership |
586 more people are available in the full profile.
Complete people profiles for Flok
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flok
4 dated milestones of Flok across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Flok is founded.
- Funding First funding round of $3.2M.
- Funding Latest funding round, Private Equity Round, of $6.7M.
- Exit Acquired by Wix.
Web traffic of Flok
The website of Flok (flok.com) receives about 6.9K visits a month.
- Monthly visits6.9K
▲ 28.9% vs previous month
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Frequently Asked Questions about Flok
Flok was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Flok is headquartered in Tel Aviv, Israel.
Flok is a funded company, having raised a total of $25.56M across 4 funding rounds to date. The company's 1st funding round was a Seed of $3.2M, raised on Jun 2012.
Corporate retreats and strategic events are meticulously planned by Flok. Services include company-wide retreats, sales kickoffs, incentive programs, customer events, and executive offsites. Solutions are tailored to enhance team collaboration, boost retention, and drive measurable business outcomes. Various sectors such as technology, finance, and operations are served through customized and pre-built retreat packages. Venue selection and full-service planning are provided to ensure seamless execution.
Flok offers Strategic Company Retreats, Sales Kickoff Experiences, Performance Incentive Programs, Strategic Customer Events, and Executive Leadership Offsites.
Flok has 4 investors. Key investors include Wix, General Catalyst, Founder Collective, and Gemini Israel Ventures.
Flok operates through Summ Technologies, Inc..
Yes. Flok was acquired by Wix in January 2017.

