About Floored
Floored is a Real Estate & Construction company based in New York (United States) founded in 2012, and was acquired by CBRE in January 2017. Interactive 3D models for real-estate visualization are developed online. It operates in the Real Estate & Construction and Technology sectors. Floored has raised $6.4 million across 2 funding rounds from investors including Lerer Hippeau, CBRE and RRE Ventures. Its focus areas include Real Estate and Construction Tech, Construction Tech, Visualization and Virtual Tour. Its competitors include Matterport, Hover and OGSystems; 2 of its 3 listed competitors have raised funding.
Company details
Floored builds software to enable users to capture real-estate visualization and transform them into a 3D visualization model. Their primary customers use their software for the purposes of developing, marketing and analyzing commercial, residential and retail real estate. Floored starts by laser-scanning clients real, unfurnished rooms in the commercial, office or residential properties or enables clients to upload files including floorplate and other structural data about a property that has yet to be built. The Floored app enables clients to get an idea of what property could look like once fully built, adding virtual people and furniture to rooms, testing out different lighting schemes, changing the look and feel of materials used in flooring and walls, and moving virtual walls, windows or doors around a space. Its other product, Protofit, allows landlords to design floors based on a few requirements, such as a certain number of desks, conference rooms, and separation walls.
- Headquarters New York, United States
- Stage Acquired
- SectorsReal Estate & ConstructionTechnology
- Website floored.com
- Social LinkedIn X
- Acquired by CBRE (Jan 2017)
- Total Equity Funding$6.4M (USD)
in 2 rounds
- Latest Funding Round$5.3M (USD), Series A
Jan 2014
- InvestorsLerer Hippeau
& 9 more
- Acquired byCBRE
(Jan 2017)
Funding Insights of Floored
Floored has successfully raised a total of $6.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.3 million completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.4M
- Total Rounds 2
- Last Round Series A — $5.3M
- First Round $1.1M
(Feb 2013)
- Investors Count 9
All 2 funding rounds of Floored with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2014 | $5.3M | Series A | – | – | |
| Feb 2013 | $1.1M | Seed | – | – |
10 investors in total: 8 institutional and 2 angel.
Investors in Floored
Floored has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Lerer Hippeau, CBRE and RRE Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Early-stage investments in tech sectors are managed by the firm. | twosigmaventures.com | New York, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Tech focused VC firm investing in early stage companies in the US | redswan.vc | New York, United States | ||
Seed-stage VC micro firm investing in the US | brooklynbridge.vc | Brooklyn, United States | ||
Property management, brokerage, and asset services are provided globally. | 1906 | cbre.com | Dallas, United States | |
DV David Vivero | Co-founder of Amino, angel investor in Indian startups, healthcare tech expert | unknown_54516835a0af4bc3b | ||
TD Thomas D Lehrman | Co-founder of GSV Ventures, active angel investor in edtech and tech startups. | unknown_8423136d729b4c438 |
Investor details for Floored
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Floored
811 people are tracked at Floored (513 in leadership, 9 in board & advisors, 289 in team).
| Name | Role | Group |
|---|---|---|
Dan Reeder | Executive Vice President | Leadership |
David Pais | Health Safety & Environment Director | Leadership |
Judah Hammer | Executive Vice President | Leadership |
Robert Bernard | Chief Sustainability Officer, SVP Client Sustainability Solutions | Leadership |
Joey Larson | Senior Director, Americas Consulting | Leadership |
Robert L'Abbate | VP - Investment Properties | Leadership |
frank rovito | Managing Director, Head Of Canada - Digital & Technology | Leadership |
Liliana Soares | Head Of ESG & Sustainability | Leadership |
Aaron Cukier | Senior Vice President | Leadership |
Jeff Richards | Executive Vice President | Leadership |
Leslie Fisk | Director | Leadership |
Niraj Karale | Director | Leadership |
Sachin Kapoor | Managing Director | CBRE | Capital Markets | Loan Services | Leadership |
Mindy Fossum | Director, Lease Administration - Providence Account | Leadership |
Holly Unck | Director | Leadership |
Lawrence Owens | Procurement Director | Leadership |
Bryan Weigel | Director | Leadership |
Marc Altieri | Director, Real Estate Investments | Leadership |
Alison Caplan | Executive Vice President | Leadership |
Alex Marten | Senior Director | Leadership |
791 more people are available in the full profile.
Complete people profiles for Floored
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Floored
4 dated milestones of Floored across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Floored is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series A, of $5.3M.
- Exit Acquired by CBRE.
Competitors of Floored
Floored has 3 listed competitors in our database, 2 of them funded. They include Matterport, Hover and OGSystems.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| matterport.com | 2011 | Sunnyvale, United States | $163.18M | 497 | Provider of cloud and AI-based virtual tour solutions for construction professionals | |
| hover.to | 2011 | San Francisco, United States | $142.3M | 280 | Hover is recognized for providing construction and renovation software solutions. | |
| ogsystems.com | 2004 | Chantilly, United States | 397 | Aerial photogrammetry and data processing solutions for UAVs are provided. |
Detailed competitors of Floored
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Floored
Websites that share an audience with Floored (floored.com).
Websites whose visitors overlap most with Floored. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| honestbuildings.com | 100% | 1.2K | #12,414,412 | View details | |
| matterport.com | 94% | 12.7M | #6,547 | View details | |
| 3dplans.com | 80% | #907,167 | View details | ||
| compstak.com | 77% | 36.3K | #782,084 | View details | |
| realscout.com | 75% | 1.8M | #37,385 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Floored
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Real Estate Technology Platforms
3 companies that operate in the same segment as Floored (Real Estate Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Residential properties are listed and searched through an app-based platform. | 2005 | Seattle, Washington, United States | USD 87 M | |||
Residential properties are resold via an app-based platform. | 2014 | San Francisco, California, United States | USD 1.35 B | USD 2.71 M | 1,426 | |
Residential real estate search engine | 2005 | San Francisco, California, United States | USD 32.8 M |
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Related news about Floored
Complete news archive for Floored
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Floored
Floored was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Floored is headquartered in New York, United States. It is registered at New York, New York, United States.
Floored is a funded company, having raised a total of $6.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Feb 2013.
Floored builds software to enable users to capture real-estate visualization and transform them into a 3D visualization model. Their primary customers use their software for the purposes of developing, marketing and analyzing commercial, residential and retail real estate. Floored starts by laser-scanning clients real, unfurnished rooms in the commercial, office or residential properties or enables clients to upload files including floorplate and other structural data about a property that has yet to be built. The Floored app enables clients to get an idea of what property could look like once fully built, adding virtual people and furniture to rooms, testing out different lighting schemes, changing the look and feel of materials used in flooring and walls, and moving virtual walls, windows or doors around a space. Its other product, Protofit, allows landlords to design floors based on a few requirements, such as a certain number of desks, conference rooms, and separation walls.
Floored's top competitors include Matterport, Hover and OGSystems.
Floored has 10 investors. Key investors include Lerer Hippeau, CBRE, RRE Ventures, Felicis Ventures, and Two Sigma Ventures.
Yes. Floored was acquired by CBRE in January 2017.