Floored

New York, United States Founded: 2012 • Age: 14 yrs Acquired By CBRE
Interactive 3D models for real-estate visualization are developed online.
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About Floored

Floored is a company based in New York (United States) founded in 2012 was acquired by CBRE in January 2017.. Floored has raised $6.4 million across 2 funding rounds from investors including Lerer Hippeau, CBRE and RRE Ventures. Floored operates in a competitive market with competitors including Matterport, Hover, OGSystems, iStaging and Foyr, among others.

  • Headquarter New York, United States
  • Sectors
    Real Estate & Construction
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Real Estate & Construction → Property Technology (PropTech)
Real Estate & Construction → Property Technology (PropTech)
Technology → Robotics, Automation & Advanced Manufacturing
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $6.4 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5.3 M (USD), Series A

    Jan 09, 2014

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    CBRE

    (Jan 03, 2017)

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People of Floored
Headcount 10000+
Employee Profiles 802
Board Members and Advisors 9
Employee Profiles
People
Trudi Smit
Operations Manager Integrated Soft Services
People
David Pais
Health Safety & Environment Director
People
Judah Hammer
Executive Vice President
People
Robert Bernard
Chief Sustainability Officer, SVP Client Sustainability Solutions

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Board Members and Advisors
people
Gerardo I. Lopez
Director
people
Sanjiv Yajnik
Director
people
Reginald H. Gilyard
Director
people
Shira D. Goodman
Director

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Funding Insights of Floored

Floored has successfully raised a total of $6.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.3 million completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $5.3M
  • First Round

    (01 Feb 2013)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2014 Amount Series A - Floored Valuation

investors

Feb, 2013 Amount Seed - Floored Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Floored

Floored has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Lerer Hippeau, CBRE and RRE Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
VC firm investing in seed and early stage companies in the US
Founded Year Domain Location
Investments in technology startups are made by Felicis Ventures.
Founded Year Domain Location
Early-stage investments in tech sectors are managed by the firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Floored

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Floored

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Floored Comparisons

Employees
+
Add Comparison
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Competitors of Floored

Floored operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Matterport, Hover, OGSystems, iStaging and Foyr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of cloud and AI-based virtual tour solutions for construction professionals
domain founded_year HQ Location
Hover is recognized for providing construction and renovation software solutions.
domain founded_year HQ Location
Aerial photogrammetry and data processing solutions for UAVs are provided.
domain founded_year HQ Location
Augmented and virtual reality platforms are built online for businesses.
domain founded_year HQ Location
Provider of cloud-based interior design software platform
domain founded_year HQ Location
Developer of AI-enbaled virtual reality solutions for real estate and construction projects
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Floored

Frequently Asked Questions about Floored

When was Floored founded?

Floored was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Floored located?

Floored is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Floored a funded company?

Floored is a funded company, having raised a total of $6.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Feb 01, 2013.

What does Floored do?

Floored builds software to enable users to capture real-estate visualization and transform them into a 3D visualization model. Their primary customers use their software for the purposes of developing, marketing and analyzing commercial, residential and retail real estate. Floored starts by laser-scanning clients real, unfurnished rooms in the commercial, office or residential properties or enables clients to upload files including floorplate and other structural data about a property that has yet to be built. The Floored app enables clients to get an idea of what property could look like once fully built, adding virtual people and furniture to rooms, testing out different lighting schemes, changing the look and feel of materials used in flooring and walls, and moving virtual walls, windows or doors around a space. Its other product, Protofit, allows landlords to design floors based on a few requirements, such as a certain number of desks, conference rooms, and separation walls.

Who are the top competitors of Floored?

Floored's top competitors include Matterport, Hover and iStaging.

Who are Floored's investors?

Floored has 10 investors. Key investors include Lerer Hippeau, CBRE, RRE Ventures, Felicis Ventures, and Two Sigma Ventures.

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