About Floored
Floored is a company based in New York (United States) founded in 2012 was acquired by CBRE in January 2017.. Floored has raised $6.4 million across 2 funding rounds from investors including Lerer Hippeau, CBRE and RRE Ventures. Floored operates in a competitive market with competitors including Matterport, Hover, OGSystems, iStaging and Foyr, among others.
- Headquarter New York, United States
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Sectors
Real Estate & ConstructionTechnology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.4 M (USD)
in 2 rounds
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Latest Funding Round
$5.3 M (USD), Series A
Jan 09, 2014
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Investors
Lerer Hippeau
& 9 more
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Employee Count
Employee Count
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Acquired by
CBRE
(Jan 03, 2017)
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Leadership Team
345 people
Software Development Team
129 people
Senior Team
49 people
Finance and Accounting
45 people
Operations Team
28 people
Product Management Team
25 people
Sales and Marketing
22 people
Human Resources and Administration
16 people
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Funding Insights of Floored
Floored has successfully raised a total of $6.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5.3 million completed in January 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $5.3M
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First Round
First Round
(01 Feb 2013)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2014 | Amount | Series A - Floored | Valuation |
investors |
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| Feb, 2013 | Amount | Seed - Floored | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Floored
Floored has secured backing from 10 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Lerer Hippeau, CBRE and RRE Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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VC firm investing in seed and early stage companies in the US
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Founded Year | Domain | Location | |
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Investments in technology startups are made by Felicis Ventures.
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Founded Year | Domain | Location | |
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Early-stage investments in tech sectors are managed by the firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Floored
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Floored
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Floored Comparisons
Competitors of Floored
Floored operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Matterport, Hover, OGSystems, iStaging and Foyr, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of cloud and AI-based virtual tour solutions for construction professionals
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| domain | founded_year | HQ Location |
Hover is recognized for providing construction and renovation software solutions.
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| domain | founded_year | HQ Location |
Aerial photogrammetry and data processing solutions for UAVs are provided.
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| domain | founded_year | HQ Location |
Augmented and virtual reality platforms are built online for businesses.
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| domain | founded_year | HQ Location |
Provider of cloud-based interior design software platform
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| domain | founded_year | HQ Location |
Developer of AI-enbaled virtual reality solutions for real estate and construction projects
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Floored
When was Floored founded?
Floored was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Floored located?
Floored is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Floored a funded company?
Floored is a funded company, having raised a total of $6.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Feb 01, 2013.
What does Floored do?
Floored builds software to enable users to capture real-estate visualization and transform them into a 3D visualization model. Their primary customers use their software for the purposes of developing, marketing and analyzing commercial, residential and retail real estate. Floored starts by laser-scanning clients real, unfurnished rooms in the commercial, office or residential properties or enables clients to upload files including floorplate and other structural data about a property that has yet to be built. The Floored app enables clients to get an idea of what property could look like once fully built, adding virtual people and furniture to rooms, testing out different lighting schemes, changing the look and feel of materials used in flooring and walls, and moving virtual walls, windows or doors around a space. Its other product, Protofit, allows landlords to design floors based on a few requirements, such as a certain number of desks, conference rooms, and separation walls.
Who are the top competitors of Floored?
Floored's top competitors include Matterport, Hover and iStaging.
Who are Floored's investors?
Floored has 10 investors. Key investors include Lerer Hippeau, CBRE, RRE Ventures, Felicis Ventures, and Two Sigma Ventures.