About Flora
Flora is a company based in Chicago (United States) founded in 2020 by Aabesh De. It operates as a Freemium, and Direct-to-Consumer (D2C). Flora offers products and services including Flora App and Flora Pod. Flora operates in a competitive market with competitors including Rachio, SupPlant, Edyn, ETwater and Plantsense, among others.
- Headquarter Chicago, United States
- Founders Aabesh De
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Sectors
EnvironmentAgriculture Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Arch Grants
& 1 more
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Employee Count
Employee Count
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Products & Services of Flora
Flora offers a comprehensive portfolio of products and services, including Flora App and Flora Pod. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Plant care app with identification and watering reminders.
Device for monitoring and caring for plants effectively.
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Funding Insights of Flora
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(18 Nov 2022)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Feb, 2024 | Amount | Angel Round - Flora | Valuation | Lori Greiner |
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| Nov, 2022 | Amount | Grant - Flora | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Flora
Flora has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Arch Grants and Lori Greiner. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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A 12-month accelerator program is offered to tech startups.
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Lori Greiner |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Flora
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Flora
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Flora Comparisons
Competitors of Flora
Flora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rachio, SupPlant, Edyn, ETwater and Plantsense, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Smart sprinkler controllers and flow meters are provided by Rachio.
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| domain | founded_year | HQ Location |
Sensor-based irrigation solutions are provided for precision agriculture.
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| domain | founded_year | HQ Location |
A smart garden monitoring system combining sensors, apps, and water valves.
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| domain | founded_year | HQ Location |
Cloud-based IoT devices for smart irrigation are provided.
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| domain | founded_year | HQ Location |
Sensors to measure environment around plants
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Flora
When was Flora founded?
Flora was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Where is Flora located?
Flora is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Who is the current CEO of Flora?
Aabesh De is the current CEO of Flora. They have also founded this company.
What does Flora do?
Flora is engaged in providing plant care solutions through a mobile app and devices like the Flora Pod. The app offers plant identification, personalized care recommendations, and watering reminders for over 10,000 plant species. A community platform is also provided for plant enthusiasts to connect and share experiences. Services are extended to both novice and expert plant owners, primarily in the lifestyle and home gardening sectors.
What products or services does Flora offer?
Flora offers Flora App and Flora Pod.
Who are Flora's investors?
Flora has 2 investors. Key investors include Arch Grants, and Lori Greiner.
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