Flora

Chicago, United States Founded: 2020 • Age: 6 yrs
Flora is focused on plant care through technology solutions.
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About Flora

Flora is a company based in Chicago (United States) founded in 2020 by Aabesh De. It operates as a Freemium, and Direct-to-Consumer (D2C). Flora offers products and services including Flora App and Flora Pod. Flora operates in a competitive market with competitors including Rachio, SupPlant, Edyn, ETwater and Plantsense, among others.

  • Headquarter Chicago, United States
  • Founders Aabesh De
  • Sectors
    Environment
    Agriculture Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Environment → Environmental Management & Pollution Control
Agriculture → Agricultural Technology & Innovation
Technology → Internet of Things (IoT) & Connectivity
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Arch Grants

    & 1 more

  • Employee Count
    Employee Count
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Products & Services of Flora

Flora offers a comprehensive portfolio of products and services, including Flora App and Flora Pod. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Plant care app with identification and watering reminders.

Device for monitoring and caring for plants effectively.

People of Flora
Headcount 1-10
Employee Profiles 1
Employee Profiles
People
Aabesh De
Founder and CEO

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Teams

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Funding Insights of Flora

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round

    (18 Nov 2022)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2024 Amount Angel Round - Flora Valuation Lori Greiner
Nov, 2022 Amount Grant - Flora Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Flora

Flora has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Arch Grants and Lori Greiner. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
A 12-month accelerator program is offered to tech startups.
Founded Year Domain Location

Lori Greiner

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Flora

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Flora

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Flora Comparisons

Employees
+
Add Comparison
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Competitors of Flora

Flora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rachio, SupPlant, Edyn, ETwater and Plantsense, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Smart sprinkler controllers and flow meters are provided by Rachio.
domain founded_year HQ Location
Sensor-based irrigation solutions are provided for precision agriculture.
domain founded_year HQ Location
A smart garden monitoring system combining sensors, apps, and water valves.
domain founded_year HQ Location
Cloud-based IoT devices for smart irrigation are provided.
domain founded_year HQ Location
Sensors to measure environment around plants
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Flora

Frequently Asked Questions about Flora

When was Flora founded?

Flora was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Where is Flora located?

Flora is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

Who is the current CEO of Flora?

Aabesh De is the current CEO of Flora. They have also founded this company.

What does Flora do?

Flora is engaged in providing plant care solutions through a mobile app and devices like the Flora Pod. The app offers plant identification, personalized care recommendations, and watering reminders for over 10,000 plant species. A community platform is also provided for plant enthusiasts to connect and share experiences. Services are extended to both novice and expert plant owners, primarily in the lifestyle and home gardening sectors.

Who are the top competitors of Flora?

Flora's top competitors include Rachio, SupPlant and ETwater.

What products or services does Flora offer?

Flora offers Flora App and Flora Pod.

Who are Flora's investors?

Flora has 2 investors. Key investors include Arch Grants, and Lori Greiner.

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