About Florence
Florence is a company based in London (United Kingdom) founded in 2016 by Dan Blake and Charles Armitage. It operates as a SaaS (Software-as-a-Service), Managed Services, and HealthTech. Florence has raised $41.34 million across 2 funding rounds from investors including SEEK, AXA Venture Partners and Roo Partners. The company has 56 employees as of December 31, 2021. Florence offers products and services including Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development. Florence operates in a competitive market with competitors including Locum's Nest, CHASE, Unity J Care Services, Slinger and Maxxima group, among others.
- Headquarter London, United Kingdom
- Employees 56 as on 31 Dec, 2021
- Founders Dan Blake, Charles Armitage
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Sectors
HealthcareTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Digital Staff Solutions Ltd
- Date of Incorporation 18 Oct, 2016
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$41.34 M (USD)
in 2 rounds
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Latest Funding Round
$35 M (USD), Series B
May 31, 2022
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Investors
SEEK
& 3 more
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Employee Count
56
as on Dec 31, 2021
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Products & Services of Florence
Florence offers a comprehensive portfolio of products and services, including Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Rosters are built and managed in one platform.
HR needs are addressed for health care workforce.
Multiple agencies are managed to reduce staffing costs.
Vetted professionals are booked using intuitive staffing tools.
Online courses are provided for health care training.
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Funding Insights of Florence
Florence has successfully raised a total of $41.34M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $35.0M
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First Round
First Round
(27 Jun 2019)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2022 | Amount | Series B - Florence | Valuation | AXA Venture Partners | |
| Jun, 2019 | Amount | Series A - Florence | Valuation | SEEK |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Florence
Florence has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include SEEK, AXA Venture Partners and Roo Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed and early-stage investments are focused on French tech firms.
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Founded Year | Domain | Location | |
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Venture capital firm focused on SaaS, financial services, healthcare services, and multiple sectors
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Florence
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Florence
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Florence Comparisons
Competitors of Florence
Florence operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Locum's Nest, CHASE, Unity J Care Services, Slinger and Maxxima group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Application for temporary jobs for healthcare professionals
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| domain | founded_year | HQ Location |
Healthcare job board platform for candidate registration and vacancy applications.
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| domain | founded_year | HQ Location |
A healthcare recruitment firm offering staffing solutions.
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| domain | founded_year | HQ Location |
Vetted workers for hospitality are supplied via a booking platform.
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| domain | founded_year | HQ Location |
Staffing solutions are offered to health and social care sectors.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Florence
Frequently Asked Questions about Florence
When was Florence founded?
Florence was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Where is Florence located?
Florence is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Florence?
Charles Armitage is the current CEO of Florence. They have also founded this company.
Is Florence a funded company?
Florence is a funded company, having raised a total of $41.34M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.34M, raised on Jun 27, 2019.
How many employees does Florence have?
As of Dec 31, 2021, the latest employee count at Florence is 56.
What does Florence do?
Florence is focused on delivering workforce management tools tailored for the health and social care sector. Solutions are designed to address scheduling, HR, agency management, temporary staffing, and learning and development needs. The platform is utilized by health and care organizations to streamline operations, reduce costs, and ensure compliance. Additionally, staffing agencies are supported through tools like Agency Manager, while individual care professionals are connected to flexible work opportunities via a user-friendly app. Operations are primarily based in the United Kingdom, with a commitment to transforming contingent workforce management in the industry.
Who are the top competitors of Florence?
Florence's top competitors include Locum's Nest, Slinger and Maxxima group.
What products or services does Florence offer?
Florence offers Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development.
Who are Florence's investors?
Florence has 4 investors. Key investors include SEEK, AXA Venture Partners, Roo Partners, and Waverly Capital.
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