Florence

London, United Kingdom Founded: 2016 • Age: 10 yrs
Workforce management solutions are provided for health and care organizations.
Annual revenue - Latest available
Total funding $41.3M 2 rounds
Employees 56 Tracked headcount
Investors 4 Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About Florence

Florence is a company based in London (United Kingdom) founded in 2016 by Dan Blake and Charles Armitage. It operates as a SaaS (Software-as-a-Service), Managed Services, and HealthTech. Florence has raised $41.34 million across 2 funding rounds from investors including SEEK, AXA Venture Partners and Roo Partners. The company has 56 employees as of December 31, 2021. Florence offers products and services including Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development. Florence operates in a competitive market with competitors including Locum's Nest, CHASE, Unity J Care Services, Slinger and Maxxima group, among others.

  • Headquarter London, United Kingdom
  • Employees 56 as on 31 Dec, 2021
  • Founders Dan Blake, Charles Armitage
  • Sectors
    Healthcare
    Technology
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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  • Legal Name Digital Staff Solutions Ltd
  • Date of Incorporation 18 Oct, 2016
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $41.34 M (USD)

    in 2 rounds

  • Latest Funding Round
    $35 M (USD), Series B

    May 31, 2022

  • Investors
    SEEK

    & 3 more

  • Employee Count
    56

    as on Dec 31, 2021

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Products & Services of Florence

Florence offers a comprehensive portfolio of products and services, including Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development.

Product name locked
Category locked
Primary

Rosters are built and managed in one platform.

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HR needs are addressed for health care workforce.

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Multiple agencies are managed to reduce staffing costs.

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Vetted professionals are booked using intuitive staffing tools.

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Online courses are provided for health care training.

People of Florence

Headcount 50-200
Employee Profiles 21
Employee Profiles
People
Dejan Kojic
Managing Director, Team South
People
Fiona Millington
Chief Nursing Officer
People
Charles Armitage
Co-Founder & CEO
People
Jesse Coleman
Head Of Marketing (b2b)

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Funding Insights of Florence

Florence has successfully raised a total of $41.34M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Florence

Florence has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include SEEK, AXA Venture Partners and Roo Partners.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Seed and early-stage investments are focused on French tech firms.
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Venture capital firm focused on SaaS, financial services, healthcare services, and multiple sectors
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Investor details for Florence

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Investments & Acquisitions by Florence

Investments
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Investment portfolio details for Florence

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  • Transaction dates
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Financial Statements - Florence

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Detailed financials for Florence

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Florence Comparisons

Florence Primary company
Description
Workforce management solutions are provided for health and c...
Location
London, United Kingdom
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
56
As of 2021
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Peer comparison for Florence

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Florence

Florence operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Locum's Nest, CHASE, Unity J Care Services, Slinger and Maxxima group, among others.

Company Name Domain Founded year HQ Location Description
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Application for temporary jobs for healthcare professionals
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Healthcare job board platform for candidate registration and vacancy applications.
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A healthcare recruitment firm offering staffing solutions.
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Vetted workers for hospitality are supplied via a booking platform.
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Staffing solutions are offered to health and social care sectors.
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Detailed competitors of Florence

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Latest news on Florence

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Complete news archive for Florence

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Frequently Asked Questions about Florence

Florence was founded in 2016 and raised its 1st funding round 3 years after it was founded.

Florence is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Charles Armitage is the current CEO of Florence. They have also founded this company.

Florence is a funded company, having raised a total of $41.34M across 2 funding rounds to date.

As of Dec 31, 2021, the latest employee count at Florence is 56.

Florence is focused on delivering workforce management tools tailored for the health and social care sector. Solutions are designed to address scheduling, HR, agency management, temporary staffing, and learning and development needs. The platform is utilized by health and care organizations to streamline operations, reduce costs, and ensure compliance. Additionally, staffing agencies are supported through tools like Agency Manager, while individual care professionals are connected to flexible work opportunities via a user-friendly app. Operations are primarily based in the United Kingdom, with a commitment to transforming contingent workforce management in the industry.

Florence's top competitors include Locum's Nest, Slinger and Maxxima group.

Florence offers Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development.

Florence has 4 investors. Key investors include SEEK, AXA Venture Partners, Roo Partners, and Waverly Capital.

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