Florence

London, United Kingdom Founded: 2016 • Age: 10 yrs
Workforce management solutions are provided for health and care organizations.
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About Florence

Florence is a company based in London (United Kingdom) founded in 2016 by Dan Blake and Charles Armitage. It operates as a SaaS (Software-as-a-Service), Managed Services, and HealthTech. Florence has raised $41.34 million across 2 funding rounds from investors including SEEK, AXA Venture Partners and Roo Partners. The company has 56 employees as of December 31, 2021. Florence offers products and services including Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development. Florence operates in a competitive market with competitors including Locum's Nest, CHASE, Unity J Care Services, Slinger and Maxxima group, among others.

  • Headquarter London, United Kingdom
  • Employees 56 as on 31 Dec, 2021
  • Founders Dan Blake, Charles Armitage
  • Sectors
    Healthcare
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Digital Staff Solutions Ltd
  • Date of Incorporation 18 Oct, 2016
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Healthcare → Health Technology & Digital Health
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $41.34 M (USD)

    in 2 rounds

  • Latest Funding Round
    $35 M (USD), Series B

    May 31, 2022

  • Investors
    SEEK

    & 3 more

  • Employee Count
    56

    as on Dec 31, 2021

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Products & Services of Florence

Florence offers a comprehensive portfolio of products and services, including Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Rosters are built and managed in one platform.

HR needs are addressed for health care workforce.

Multiple agencies are managed to reduce staffing costs.

Vetted professionals are booked using intuitive staffing tools.

Online courses are provided for health care training.

People of Florence
Headcount 50-200
Employee Profiles 21
Employee Profiles
People
Dejan Kojic
Managing Director, Team South
People
Fiona Millington
Chief Nursing Officer
People
Charles Armitage
Co-Founder & CEO
People
Jesse Coleman
Head Of Marketing (b2b)

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Funding Insights of Florence

Florence has successfully raised a total of $41.34M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $35.0M
  • First Round

    (27 Jun 2019)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2022 Amount Series B - Florence Valuation AXA Venture Partners
Jun, 2019 Amount Series A - Florence Valuation SEEK
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Florence

Florence has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include SEEK, AXA Venture Partners and Roo Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Seed and early-stage investments are focused on French tech firms.
Founded Year Domain Location
Venture capital firm focused on SaaS, financial services, healthcare services, and multiple sectors
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Florence

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Florence

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Florence Comparisons

Employees
+
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Competitors of Florence

Florence operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Locum's Nest, CHASE, Unity J Care Services, Slinger and Maxxima group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Application for temporary jobs for healthcare professionals
domain founded_year HQ Location
Healthcare job board platform for candidate registration and vacancy applications.
domain founded_year HQ Location
A healthcare recruitment firm offering staffing solutions.
domain founded_year HQ Location
Vetted workers for hospitality are supplied via a booking platform.
domain founded_year HQ Location
Staffing solutions are offered to health and social care sectors.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Florence

Frequently Asked Questions about Florence

When was Florence founded?

Florence was founded in 2016 and raised its 1st funding round 3 years after it was founded.

Where is Florence located?

Florence is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Florence?

Charles Armitage is the current CEO of Florence. They have also founded this company.

Is Florence a funded company?

Florence is a funded company, having raised a total of $41.34M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.34M, raised on Jun 27, 2019.

How many employees does Florence have?

As of Dec 31, 2021, the latest employee count at Florence is 56.

What does Florence do?

Florence is focused on delivering workforce management tools tailored for the health and social care sector. Solutions are designed to address scheduling, HR, agency management, temporary staffing, and learning and development needs. The platform is utilized by health and care organizations to streamline operations, reduce costs, and ensure compliance. Additionally, staffing agencies are supported through tools like Agency Manager, while individual care professionals are connected to flexible work opportunities via a user-friendly app. Operations are primarily based in the United Kingdom, with a commitment to transforming contingent workforce management in the industry.

Who are the top competitors of Florence?

Florence's top competitors include Locum's Nest, Slinger and Maxxima group.

What products or services does Florence offer?

Florence offers Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development.

Who are Florence's investors?

Florence has 4 investors. Key investors include SEEK, AXA Venture Partners, Roo Partners, and Waverly Capital.

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