About Florence
Florence is a Healthcare company based in London (United Kingdom) founded in 2016 by Dan Blake and Charles Armitage. Workforce management solutions are provided for health and care organizations. It operates on a SaaS (Software-as-a-Service), Managed Services, and HealthTech model in Healthcare and Technology sectors. Florence has raised $41.34 million across 2 funding rounds from investors including SEEK, AXA Venture Partners and Roo Partners. The company has 56 employees. Its chief executive, as recorded, is Charles Armitage. Its website florence.co.uk draws about 80 thousand monthly visits. Florence offers products and services including Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development. Its focus areas include Health Technology and Workforce Management Solutions. Its legal entity is DIGITAL STAFF SOLUTIONS LTD. Its competitors include Locum's Nest, CHASE and Unity J Care Services; 2 of its 3 listed competitors have raised funding.
Company details
Florence is focused on delivering workforce management tools tailored for the health and social care sector. Solutions are designed to address scheduling, HR, agency management, temporary staffing, and learning and development needs. The platform is utilized by health and care organizations to streamline operations, reduce costs, and ensure compliance. Additionally, staffing agencies are supported through tools like Agency Manager, while individual care professionals are connected to flexible work opportunities via a user-friendly app. Operations are primarily based in the United Kingdom, with a commitment to transforming contingent workforce management in the industry.
- Headquarters London, United Kingdom
- Employees 56
- Founders Dan Blake, Charles Armitage
- SectorsHealthcareTechnology
- Email••••••••
- Phone•••• ••••
- Website florence.co.uk
- Social LinkedIn Facebook Instagram
- Legal Name Digital Staff Solutions Ltd
- Date of Incorporation 18 Oct, 2016
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$41.34M (USD)
in 2 rounds
- Latest Funding Round$35M (USD), Series B
May 2022
- InvestorsSEEK
& 3 more
- Employee Count56
Products & Services of Florence
Florence offers a comprehensive portfolio of products and services, including Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development.
Rosters are built and managed in one platform.
HR needs are addressed for health care workforce.
Multiple agencies are managed to reduce staffing costs.
Vetted professionals are booked using intuitive staffing tools.
Online courses are provided for health care training.
Funding Insights of Florence
Florence has successfully raised a total of $41.34M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41.34M
- Total Rounds 2
- Last Round Series B — $35M
- First Round $6.34M
(Jun 2019)
- Investors Count 4
All 2 funding rounds of Florence with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $35M | Series B | – | AXA Venture Partners | |
| Jun 2019 | $6.34M | Series A | – | SEEK |
4 investors in total: 4 institutional.
Investors in Florence
Florence has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include SEEK, AXA Venture Partners and Roo Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage investments are focused on French tech firms. | 2013 | axavp.com | Paris, France | |
Venture capital firm focused on SaaS, financial services, healthcare services, and multiple sectors | roopartners.com | Coconut Grove, United States | ||
| waverly-capital.com | ||||
Jobs are matched online with users' skills across multiple industries. | 1997 | seek.com.au | Melbourne, Australia |
Investor details for Florence
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People of Florence
23 people are tracked at Florence (17 in leadership, 6 in team); the tracked headcount is 56.
| Name | Role | Group |
|---|---|---|
Dan Blake | Co-Founder & CCO | Leadership |
Charles Armitage | Co-Founder & CEO | Leadership |
Lauren Rofe | COO | Leadership |
Oliver Roberts-Holmes | Product Director | Leadership |
James Birtwell | Director of Engineering | Leadership |
Dejan Kojic | Managing Director, Team South | Leadership |
Fiona Millington | Chief Nursing Officer | Leadership |
Jesse Coleman | Head Of Marketing (b2b) | Leadership |
Tom Wilshere | Chief Technology Officer | Leadership |
Elodie W. | Global Head Of Digital Marketing | Leadership |
Shelly-Ann Rampersad | Managing Director - Canada | Leadership |
Gemma Fox | Head Of Offshore Operations | Leadership |
Madina Kabdualiyeva | Head Of Analytics | Leadership |
Rahim Velji | Head Of Partnerships - Canada | Leadership |
Jane Powell | Account Director | Leadership |
Benjamin Huguet | Managing Director - France | Leadership |
Himani Gupta | Head Of CRM Operations At Florence | Leadership |
Rachel Matheis | Registered Nurse | Team |
Anna Balcerek | RGN | Team |
Ellie-May Riley | Senior Customer Operations Executive | Team |
3 more people are available in the full profile.
Complete people profiles for Florence
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Florence
3 dated milestones of Florence across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Florence is founded.
- Funding First funding round of $6.3M.
- Funding Latest funding round, Series B, of $35.0M.
Competitors of Florence
Florence has 3 listed competitors in our database, 2 of them funded. They include Locum's Nest, CHASE and Unity J Care Services.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| locumsnest.co.uk | 2015 | London, United Kingdom | $6.19M | 28 | Application for temporary jobs for healthcare professionals | |
| chasepeople.com | 1998 | Edinburgh, United Kingdom | $24.84M | 330 | Healthcare job board platform for candidate registration and vacancy applications. | |
| unityjcareservices.co.uk | 2017 | Leeds, United Kingdom | 65 | A healthcare recruitment firm offering staffing solutions. |
Detailed competitors of Florence
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Web traffic of Florence
The website of Florence (florence.co.uk) receives about 80.1K visits a month.
- Monthly visits80.1K
▲ 1.8% vs previous month
Websites whose visitors overlap most with Florence. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| social-care.tv | 100% | #299,980 | View details | ||
cptraininghub.nhs.uk | cptraininghub.nhs.uk | 87% | #3,194,963 | – | |
| e-lfh.org.uk | 87% | #65,882 | View details | ||
learninghub.nhs.uk | learninghub.nhs.uk | 87% | #133,973 | – | |
| hee.nhs.uk | 87% | 1.9M | #25,677 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Florence
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Frequently Asked Questions about Florence
Florence was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Florence is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Charles Armitage is the CEO of Florence, as recorded in our data. They have also founded this company.
Florence is a funded company, having raised a total of $41.34M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.34M, raised on Jun 2019.
Florence has 56 employees.
Florence is focused on delivering workforce management tools tailored for the health and social care sector. Solutions are designed to address scheduling, HR, agency management, temporary staffing, and learning and development needs. The platform is utilized by health and care organizations to streamline operations, reduce costs, and ensure compliance. Additionally, staffing agencies are supported through tools like Agency Manager, while individual care professionals are connected to flexible work opportunities via a user-friendly app. Operations are primarily based in the United Kingdom, with a commitment to transforming contingent workforce management in the industry.
Florence's top competitors include Locum's Nest, CHASE and Unity J Care Services.
Florence offers Scheduling, HR Platform, Agency Manager, Temporary Staffing, and Learning & Development.
Florence has 4 investors. Key investors include SEEK, AXA Venture Partners, Roo Partners, and Waverly Capital.
Florence operates through Digital Staff Solutions Ltd.