About Florida Peninsula
Florida Peninsula is a Financial Services company based in Tampa (United States) founded in 2005. Diversified PC insurance carrier. The company has 200 employees. Florida Peninsula has completed 2 acquisitions, including Edison Insurance and Edisonline. Its chief executive, as recorded, is Roger L Desjadon. Its website floridapeninsula.com draws about 72 thousand monthly visits. Florida Peninsula offers products and services including Homeowners Insurance, Condo Insurance, Renters Insurance, Flood Insurance, and Identity Theft Protection. Its focus areas include Insurance Carriers, Property & Casualty and Diversified. Its legal entity is FLORIDA PENINSULA HOLDING, LLC. Its competitors include National General Insurance, AmTrust Financial and The Hartford; 1 of its 3 listed competitors has raised funding.
Company details
Florida Peninsula, based in Tampa, focuses on offering financial products and advice, insurance carriers, property casualty, and diversified. Diversified PC insurance carrier. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Tampa, United States
- Employees 200
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website floridapeninsula.com
- Social LinkedIn X Facebook Instagram
- Legal Name Florida Peninsula Holding, Llc
- Latest Funding Round$70M (USD), Debt – Conventional
Jan 2023
- Investors
- Employee Count200
- Investments & AcquisitionsEdison Insurance
& 1 more
Products & Services of Florida Peninsula
Florida Peninsula offers a comprehensive portfolio of products and services, including Homeowners Insurance, Condo Insurance, Renters Insurance, Flood Insurance, and Identity Theft Protection.
Covers homes and contents against damage and losses
Protects condominium repairs and losses from damage
Insures personal property for renters against theft or damage
Provides protection from flood-related damages to properties
Safeguards against identity fraud and related financial losses
Funding Insights of Florida Peninsula
- Total Rounds 2
- Last Round Debt – Conventional — $70M
- First Round $30M
(Aug 2019)
- Investors Count 1
All 2 funding rounds of Florida Peninsula with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $70M | Debt – Conventional | – | – | |
| Aug 2019 | $30M | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in Florida Peninsula
Florida Peninsula has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Regions Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mortgages, savings, credit, and debit cards are provided. | 1971 | regions.com | Birmingham, United States |
Investor details for Florida Peninsula
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People of Florida Peninsula
40 people are tracked at Florida Peninsula (11 in leadership, 29 in team); the tracked headcount is 200.
| Name | Role | Group |
|---|---|---|
Roger L Desjadon | CEO | Leadership |
Paul Adkins | Chairman and CEO | Leadership |
Gard Olbers | Chief Risk Officer | Leadership |
Stacey Giulianti | Chief Legal Officer | Leadership |
Mariella Gonzalez | Director Of Agency Support | Leadership |
Cindy Murphy | VP Of Finance | Leadership |
Mindy King | Director Of Customer Experience | Leadership |
Nancy Staff J.d., Ccep | Director Of Corporate Compliance | Leadership |
Mike Williams | Sr. Vice President - Claims And Litigation | Leadership |
Judy Farmer | VP Of Human Resources And Administration | Leadership |
Chris Chandler | Vice President Operations | Leadership |
Julie Edstrom Cpa | Senior Manager Of Financial Analysis | Team |
Sheila Fitts | Business Analyst | Team |
Marie Buchanan | Customer Service Manager | Team |
Julia Truong | Business Analyst | Team |
Yonghui Liu | Staff Accountant | Team |
Jennifer Young | Senior Financial Analyst | Team |
Brandon Bowker | Business Analyst | Team |
Joshua Rivera | Business Systems Administrator | Team |
Elba Rosario | Accounting Manager | Team |
20 more people are available in the full profile.
Complete people profiles for Florida Peninsula
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Florida Peninsula
Florida Peninsula has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Edison Insurance and Edisonline.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Home insurance services are provided nationwide in the United States. | edisoninsurance.com | Dallas, United States | 2005 | Jan 2010 | •••• | |
Provider of life, health, property & auto insurance services | edisonline.net | St Petersburg, United States | 2005 | Jan 2010 | •••• |
Complete acquisition details for Florida Peninsula
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- Exports
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Timeline of Florida Peninsula
5 dated milestones of Florida Peninsula across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Florida Peninsula is founded.
- Acquisition Acquires Edisonline.
- Acquisition Acquires Edison Insurance.
- Funding First funding round of $30.0M.
- Funding Latest funding round, Debt – Conventional, of $70.0M.
Competitors of Florida Peninsula
Florida Peninsula has 3 listed competitors in our database, 1 of them funded. They include National General Insurance, AmTrust Financial and The Hartford.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nationalgeneral.com | 1939 | New York, United States | $229.07M | Property and casualty insurance is provided by National General Insurance. | ||
| amtrustfinancial.com | 1998 | New York, United States | 9,300 | Property and casualty insurance company | ||
| thehartford.com | 1810 | Hartford, United States | 18,700 | Insurance, benefits, and mutual funds are provided in financial services. |
Detailed competitors of Florida Peninsula
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Florida Peninsula
The website of Florida Peninsula (floridapeninsula.com) receives about 71.9K visits a month and ranks #565,266 among all websites worldwide, #2,730 in Insurance.
- Monthly visits71.9K
▲ 47.9% vs previous month
- Unique visitors22.5K
per month
- Global rank#565,266
among all websites
- Category rank#2,730
Finance · Insurance
- Bounce rate30%
- Pages per visit3.6
- Average visit2 min 50 sec
- DevicesDesktop 63% · Mobile 37%
Websites whose visitors overlap most with Florida Peninsula. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thig.com | 100% | 142.3K | #181,865 | View details | |
| hcpci.com | 96% | 680.7K | #1,989,493 | View details | |
| southernfidelityins.com | 96% | View details | |||
foragentsonly.com | foragentsonly.com | 96% | #18,718 | – | |
| floridafamily.com | 87% | #3,291,101 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Florida Peninsula
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Insurance & Risk Management
3 companies that operate in the same segment as Florida Peninsula (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Related news about Florida Peninsula
Complete news archive for Florida Peninsula
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Frequently Asked Questions about Florida Peninsula
Florida Peninsula was founded in 2005 and raised its 1st funding round 14 years after it was founded.
Florida Peninsula is headquartered in Tampa, United States. It is registered at Tampa, Florida, United States.
Roger L Desjadon is the CEO of Florida Peninsula, as recorded in our data.
Florida Peninsula has 200 employees.
Florida Peninsula, based in Tampa, focuses on offering financial products and advice, insurance carriers, property casualty, and diversified. Diversified PC insurance carrier. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
Florida Peninsula's top competitors include National General Insurance, AmTrust Financial and The Hartford.
Florida Peninsula offers Homeowners Insurance, Condo Insurance, Renters Insurance, Flood Insurance, and Identity Theft Protection.
Florida Peninsula has made 2 acquisitions, including Edison Insurance, and Edisonline.
Florida Peninsula has 1 investor. Key investors include Regions Bank.
Florida Peninsula operates through Florida Peninsula Holding, Llc.