About Flow Living
Flow Living is a Real Estate & Construction company based in Johannesburg (South Africa) founded in 2007. SaaS-driven social media marketing solution for real estate professionals. Flow Living has raised $5.97 million across 2 funding rounds from investors including Futuregrowth, Endeavor South Africa and Kalon Venture Partners. Its focus areas include Real Estate and Construction Tech, Real Estate IT, Marketing and Social Media.
Company details
Flow Living was established in 2007 in Johannesburg, South Africa. A SaaS platform is operated to support social media marketing within the real estate sector. Services are extended to developers and agents, where ad creation is automated from property listings and brand profiles. Leads are generated for agencies, while sales facilitation is provided for developers through these integrated solutions.
- Headquarters Johannesburg, South Africa
- SectorsReal Estate & Construction
- Email••••••••
- Website flowliving.com
- Social LinkedIn X Facebook
- Total Equity Funding$5.97M (USD)
in 2 rounds
- Latest Funding Round$4.5M (USD), Seed
Jan 2023
- InvestorsFuturegrowth
& 6 more
Funding Insights of Flow Living
Flow Living has successfully raised a total of $5.97M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $4.5 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.97M
- Total Rounds 2
- Last Round Seed — $4.5M
- First Round $1.47M
(Jan 2019)
- Investors Count 7
All 2 funding rounds of Flow Living with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $4.5M | Seed | – | Futuregrowth | |
| Jan 2019 | $1.47M | Seed | – | CRE Venture Capital |
7 investors in total: 6 institutional and 1 angel.
Investors in Flow Living
Flow Living has secured backing from 7 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Futuregrowth, Endeavor South Africa and Kalon Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is offered to technology startups in Africa. | kalonvp.com | Strathavon, South Africa | ||
Vunani Capital Partners is engaged in investment holding activities in South Africa. | vunanicapitalpartners.co.za | South Africa | ||
| buffetinvestments.com | ||||
Investments in tech sectors are made by CRE Venture Capital. | cre.vc | Johannesburg, South Africa | ||
Endeavor South Africa is focused on supporting high-impact entrepreneurs. | endeavor.co.za | South Africa | ||
Diversified investment management firm | 1994 | futuregrowth.co.za | Cape Town, South Africa | |
SH Steven Heilbron | unknown_f32d568a48574379b |
Investor details for Flow Living
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Flow Living
7 people are tracked at Flow Living (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Caitlin Perry | Head Of Marketing | Leadership |
Storm Mosetic | Growth Partner | Leadership |
Gil Sperling | Co-Founder and Co-CEO | Leadership |
Laurent Cochet | Strategic Partnerships Director | Leadership |
Nicole du Toit | Executive Assistant | Team |
Loren Carrico Ca | Finance Manager | Team |
David Gooden | Client Success Manager | Team |
Complete people profiles for Flow Living
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Flow Living
3 dated milestones of Flow Living across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Flow Living is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Seed, of $4.5M.
Web traffic of Flow Living
The website of Flow Living (flowliving.com) receives about 9.4K visits a month.
- Monthly visits9.4K
Websites whose visitors overlap most with Flow Living. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
femaleentrepreneurassociation.com | femaleentrepreneurassociation.com | 100% | #460,529 | – | |
blog.agilitycms.com | blog.agilitycms.com | 100% | – | ||
mycfa.force.com | mycfa.force.com | 100% | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Flow Living
Complete news archive for Flow Living
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Flow Living
Flow Living was founded in 2007 and raised its 1st funding round 12 years after it was founded.
Flow Living is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Flow Living is a funded company, having raised a total of $5.97M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.47M, raised on Jan 2019.
Flow Living was established in 2007 in Johannesburg, South Africa. A SaaS platform is operated to support social media marketing within the real estate sector. Services are extended to developers and agents, where ad creation is automated from property listings and brand profiles. Leads are generated for agencies, while sales facilitation is provided for developers through these integrated solutions.
Flow Living has 7 investors. Key investors include Futuregrowth, Endeavor South Africa, Kalon Venture Partners, Vunani Capital Partners, and Buffet Investments.