About Floward
Floward is a company based in Riyadh (Saudi Arabia) founded in 2017 by Abdulaziz B Al Loughani. Floward has raised $186.25 million across 3 funding rounds from investors including BNK Capitals, AlJazira Capital and STV. Floward has completed 1 acquisition, including Mubkhar. Floward operates in a competitive market with competitors including Bloom & Wild, Resal, Arena Flowers, Flowerbx and Freddie's Flowers, among others.
- Headquarter Riyadh, Saudi Arabia
- Founders Abdulaziz B Al Loughani
- SectorsRetail
- Website category Lifestyle · Gifts and Flowers
- Email••••••••
- Phone•••• ••••
- Website floward.com
- Social LinkedIn X Facebook
- Total Equity Funding$186.25M (USD)
in 3 rounds
- Latest Funding Round$156M (USD), Series C
Feb 2023
- InvestorsBNK Capitals
& 5 more
- Investments & Acquisitions
Apps and channels of Floward
Floward publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Floward
Floward has successfully raised a total of $186.25M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $156 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $186.25M
- Total Rounds 3
- Last Round Series C — $156M
- First Round $2.75M
(Oct 2020)
- Investors Count 6
All 3 funding rounds of Floward with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2023 | $156M | Series C | – | AlJazira Capital, STV | – |
| Jun 2021 | $27.5M | Series B | – | STV | |
| Oct 2020 | $2.75M | Series A | – | Impact46 |
6 investors in total: 6 institutional.
Investors in Floward
Floward has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include BNK Capitals, AlJazira Capital and STV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity is provided for early-stage tech startups by STV. | – | stv.vc | Riyadh, Saudi Arabia | |
Venture capital firm focused on seed and growth investments | – | impact46.sa | Riyadh, Saudi Arabia | |
- | – | faithcapital.com | - | |
Corporate and M&A advisory services are offered across multiple sectors. | 2008 | aljaziracapital.com.sa | Riyadh, Saudi Arabia | |
- | – | rainwaterpartners.tcc.mode | - | |
Stock broking, depository, and merchant banking services are provided. | 1986 | bnkcapital.com | Kolkata, India |
Investor details for Floward
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Floward
77 people are tracked at Floward (24 in leadership, 53 in team).
| Name | Role | Group |
|---|---|---|
Abdulaziz B Al Loughani | Co-Founder & CEO | Leadership |
Dima | Head of Product | Leadership |
Paul R. | Head Of IT & Cyber Security | Leadership |
Diyaa Hamza | CTO | Leadership |
Mahmoud Rabie | Senior Engineering Director – Software Engineering & Devops | Leadership |
Santosh Kumar Singh | Senior Director Of Product Management | Leadership |
Chris Wallace | Senior Director Of Product | Leadership |
Mike Smith | Chief Category Officer (cco) 🌹🌹🌹 | Leadership |
Hossam Kamel | Digital Marketing Director | Leadership |
Mohammed Alarifi | Chief Operating Officer | Leadership |
Haji Ali Patel | Head Of Operations | Leadership |
Mohamed Mousa | Chief Digital Marketing Officer | Leadership |
Sayed Abbas Almohri | CFO | Leadership |
Latif Baluch | Chief Supply Chain Officer | Leadership |
Nader Mohamed | Group Senior Finance Director | Leadership |
Ali Gaaliche | Managing Director | Leadership |
Waqas Ahmed Tamimi | Senior Tax Manager - Global Head Of Tax (handling 10 Countries) | Leadership |
Hamad Mubarak | Director Of Fp&a | Leadership |
Mohammed Natto | Operations Excellence Director - Global | Leadership |
Zaid Kanakri | Managing Director UAE & Oman | Leadership |
57 more people are available in the full profile.
Complete people profiles for Floward
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Floward
Floward has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mubkhar.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Premium fragrances are distributed via an internet-first brand. | mubkhar.com | Kuwait | 2015 | Nov 2022 | •••• |
Complete acquisition details for Floward
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Floward
4 dated milestones of Floward across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Floward is founded.
- Funding First funding round of $2.8M.
- Acquisition Acquires Mubkhar.
- Funding Latest funding round, Series C, of $156.0M.
Competitors of Floward
Floward operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Resal, Arena Flowers, Flowerbx and Freddie's Flowers, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bloomandwild.com | 2013 | London, United Kingdom | $171.47M | 142 | Flowers are delivered via an online subscription platform. | |
| resal.me | 2015 | Jeddah, Saudi Arabia | $9.8M | – | On-demand flower delivery is facilitated via a mobile app. | |
| arenaflowers.com | 2006 | London, United Kingdom | $310,000 | 63 | Online delivery of flowers and gifts is facilitated worldwide. | |
| flowerbx.com | 2014 | London, United Kingdom | $31.34M | 29 | Flowers and plants are offered through an online subscription platform. | |
| freddiesflowers.com | 2014 | London, United Kingdom | $64.31M | 199 | Subscription-based flower bouquets are delivered via an online gifting platform. | |
| ftdcompanies.com | 1910 | Chicago, United States | – | – | FTD is recognized as a premier online floral delivery service. | |
| floom.com | 2015 | London, United Kingdom | $3.2M | 20 | Floom is operated as an online flower delivery marketplace. | |
| prestigeflowers.co.uk | 2019 | Burnley, United Kingdom | – | 30 | Prestige Flowers operates a direct-to-consumer brand offering floral subscriptions. | |
| petalon.co.uk | 2014 | London, United Kingdom | $117,165 | 13 | Internet first brand offering flowers as gifts |
Detailed competitors of Floward
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Floward
The website of Floward (floward.com) receives about 237.5K visits a month and ranks #170,293 among all websites worldwide, #8,914 in Gifts and Flowers.
- Monthly visits237.5K
▲ 24.1% vs previous month
- Unique visitors92.9K
per month
- Global rank#170,293
among all websites
- Category rank#8,914
Lifestyle · Gifts and Flowers
- Bounce rate48%
- Pages per visit5.0
- Average visit1 min 47 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Floward. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bleems.com | 100% | 92.8K | #363,455 | View details | |
littleflora.com | littleflora.com | 87% | – | #5,134,420 | – |
fnp.ae | fnp.ae | 86% | – | #82,650 | – |
blacktulipflowers.com | blacktulipflowers.com | 85% | – | #738,582 | – |
uaeflowers.com | uaeflowers.com | 85% | – | #497,734 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Floward
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Floward
Complete news archive for Floward
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Floward
10 companies that operate in the same segment as Floward (Stationery, Gifting & Handicrafts E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | – | 301 | |
Smart notebooks are offered for digital sketching and note-taking. | 2013 | Oslo, Oslo, Norway | USD 15 M | – | – | |
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Flowers are delivered via an online subscription platform. | 2013 | London, England, United Kingdom | USD 171.47 M | – | – | |
Multi-category gifts are curated online for special occasions. | 2006 | Richmond, United Kingdom | USD 57.58 M | – | 192 | |
Multi-category gifting products are provided through an online platform. | 2015 | Mumbai, Maharashtra, India | USD 4.35 M | USD 916.16 K | – | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | – | 101 | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
No detailed company activity is described on the site. | 2011 | Chicago, Illinois, United States | USD 198.67 M | – | 74 | |
AI-powered loyalty, rewards, and employee engagement solutions are provided. | 2012 | Bengaluru, Karnataka, India | USD 100.61 M | USD 98.95 M | 327 |
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Frequently Asked Questions about Floward
Floward was founded in 2017 and raised its 1st funding round 3 years after it was founded.
Floward is headquartered in Riyadh, Saudi Arabia.
Abdulaziz B Al Loughani is the current CEO of Floward. They have also founded this company.
Floward is a funded company, having raised a total of $186.25M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.75M, raised on Oct 2020.
Floward was established in 2017 in Riyadh, Saudi Arabia, as an online platform in the gifting sector. Flowers, including bouquets and vases for various occasions, are featured in its catalog. Users are allowed to customize orders by choosing specific florists. Operations are supported through a mobile application accessible on Android and iOS devices.
Floward's top competitors include Bloom & Wild, Resal and Flowerbx.
Floward has made 1 acquisition, including Mubkhar.
Floward has 6 investors. Key investors include BNK Capitals, AlJazira Capital, STV, Rainwater Partners, and Impact46.
Yes. Floward publishes Floward Online Flowers & Gifts, with over 1 million downloads.
The website of Floward receives about 238 thousand visits a month and ranks #170,293 among all websites worldwide.