Floward

Riyadh, Saudi Arabia Founded: 2017 • Age: 9 yrs
Flowers and bouquets are offered via an online gifting platform.
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About Floward

Floward is a company based in Riyadh (Saudi Arabia) founded in 2017 by Abdulaziz B Al Loughani.. Floward has raised $186.25 million across 3 funding rounds from investors including BNK Capitals, AlJazira Capital and STV. Floward has completed 1 acquisition, including Mubkhar. Floward operates in a competitive market with competitors including Bloom & Wild, Resal, Arena Flowers, Flowerbx and Freddie's Flowers, among others.

  • Headquarter Riyadh, Saudi Arabia
  • Founders Abdulaziz B Al Loughani
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $186.25 M (USD)

    in 3 rounds

  • Latest Funding Round
    $156 M (USD), Series C

    Feb 07, 2023

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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People of Floward
Headcount 50-200
Employee Profiles 77
Employee Profiles
People
Rasha Sayed
Engineering Manager
People
Lujain Mallosh
Customer Service Manager
People
Nai Issa
Senior Manager
People
Paul R.
Head Of IT & Cyber Security

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Funding Insights of Floward

Floward has successfully raised a total of $186.25M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $156 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series C — $156.0M
  • First Round

    (06 Oct 2020)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2023 Amount Series C - Floward Valuation AlJazira Capital , STV
Jun, 2021 Amount Series B - Floward Valuation STV
Oct, 2020 Amount Series A - Floward Valuation Impact46
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Floward

Floward has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include BNK Capitals, AlJazira Capital and STV. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Growth equity is provided for early-stage tech startups by STV.
Founded Year Domain Location
Venture capital firm focused on seed and growth investments
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Floward

Floward has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mubkhar. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Premium fragrances are distributed via an internet-first brand.
2015
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Floward

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Floward Comparisons

Employees
+
Add Comparison
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Competitors of Floward

Floward operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bloom & Wild, Resal, Arena Flowers, Flowerbx and Freddie's Flowers, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Flowers are delivered via an online subscription platform.
domain founded_year HQ Location
On-demand flower delivery is facilitated via a mobile app.
domain founded_year HQ Location
Online delivery of flowers and gifts is facilitated worldwide.
domain founded_year HQ Location
Flowers and plants are offered through an online subscription platform.
domain founded_year HQ Location
Subscription-based flower bouquets are delivered via an online gifting platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Floward

Frequently Asked Questions about Floward

When was Floward founded?

Floward was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Where is Floward located?

Floward is headquartered in Riyadh, Saudi Arabia.

Who is the current CEO of Floward?

Abdulaziz B Al Loughani is the current CEO of Floward. They have also founded this company.

Is Floward a funded company?

Floward is a funded company, having raised a total of $186.25M across 3 funding rounds to date. The company's 1st funding round was a Series A of $2.75M, raised on Oct 06, 2020.

What does Floward do?

Floward was established in 2017 in Riyadh, Saudi Arabia, as an online platform in the gifting sector. Flowers, including bouquets and vases for various occasions, are featured in its catalog. Users are allowed to customize orders by choosing specific florists. Operations are supported through a mobile application accessible on Android and iOS devices.

Who are the top competitors of Floward?

Floward's top competitors include Bloom & Wild, Resal and Flowerbx.

How many acquisitions has Floward made?

Floward has made 1 acquisition, including Mubkhar.

Who are Floward's investors?

Floward has 6 investors. Key investors include BNK Capitals, AlJazira Capital, STV, Rainwater Partners, and Impact46.

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