About Flower Plus
Flower Plus is a Retail company based in Shanghai (China) founded in 2013. Weekly fresh flower subscriptions are delivered in major Chinese cities. Flower Plus has raised $14.94 million across 7 funding rounds from investors including Kunzhong Capital, Shanghai Shuangchuang Investment Center and Shanghai Guosheng Group. Its focus areas include Consumer, Online Gifting, Ecommerce and Florists. Its competitors include reflower.com.cn, Roseonly and Aishang Xianhua; 3 of its 3 listed competitors have raised funding.
Company details
Flower Plus was founded in 2013 in Shanghai, China, within the e-commerce sector focused on floral subscriptions. A weekly service for fresh flowers is offered at RMB 98 (15) per delivery. Operations span Beijing, Shanghai, Guangzhou, and Chengdu, with partnerships established with logistics providers for last-mile distribution. Seed funding was secured in January 2016 from Telescope Investment and DT Capital.
- Headquarters Shanghai, China
- SectorsRetail
- Website flowerplus.cn
- Total Equity Funding$14.94M (USD)
in 7 rounds
- Latest Funding Round$4.94M (USD), Series B
Oct 2019
- InvestorsKunzhong Capital
& 7 more
Funding Insights of Flower Plus
Flower Plus has successfully raised a total of $14.94M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $4.94 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.94M
- Total Rounds 7
- Last Round Series B — $4.94M
- Investors Count 8
All 7 funding rounds of Flower Plus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $4.94M | Series B | – | Shanghai Shuangchuang Investment Center | |
| Jul 2018 | Series B | – | Shanghai Guosheng Group | – | |
| Jul 2017 | Series B | – | Zhen Fund, Guanghe VC | – | |
| Apr 2017 | Series A | – | Zhen Fund | – | |
| May 2016 | $10M | Series A | – | NewMargin Ventures | |
| Dec 2015 | Seed | – | Telescope Investment, Vision Plus Capital | – | |
| May 2015 | Seed | – | – | – |
8 investors in total: 8 institutional.
Investors in Flower Plus
Flower Plus has secured backing from 8 investors, including venture fund investors. Prominent investors backing the company include Kunzhong Capital, Shanghai Shuangchuang Investment Center and Shanghai Guosheng Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & growth stage centric tech-focused VC firm investing in China and the US | kinzoncap.com | Chaoyang, China | ||
| shivc.com.cn | ||||
| sh-gsg.com | ||||
Tech & Offline focused Seed stage VC Firm investing primarily in Asia and the US | zhenfund.com | Beijing, China | ||
| ghvc.cn | ||||
Early and growth Stage VC firm investing in China | newmargin.com | Shanghai, China | ||
| trvc.com.cn | ||||
Venture capital fund focused on multiple sectors | visionpluscapital.com | Hangzhou, China |
Investor details for Flower Plus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Flower Plus
3 dated milestones of Flower Plus across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Flower Plus is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $4.9M.
Competitors of Flower Plus
Flower Plus has 3 listed competitors in our database, 3 of them funded. They include reflower.com.cn, Roseonly and Aishang Xianhua.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reflower.com.cn | 2015 | Beijing, China | $15.47M | Customized flower bunches are pre-ordered online via subscription plans. | ||
| roseonly.com.cn | 2013 | Guangzhou, China | $49.37M | Premium rose bouquets are sold online by Roseonly. | ||
| iishang.com | 2008 | Shanghai, China | $16.32M | Delivers on-demand flower services to customers. |
Detailed competitors of Flower Plus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Flower Plus
Complete news archive for Flower Plus
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Flower Plus
Flower Plus was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Flower Plus is headquartered in Shanghai, China.
Flower Plus is a funded company, having raised a total of $14.94M across 7 funding rounds to date.
Flower Plus was founded in 2013 in Shanghai, China, within the e-commerce sector focused on floral subscriptions. A weekly service for fresh flowers is offered at RMB 98 (15) per delivery. Operations span Beijing, Shanghai, Guangzhou, and Chengdu, with partnerships established with logistics providers for last-mile distribution. Seed funding was secured in January 2016 from Telescope Investment and DT Capital.
Flower Plus's top competitors include reflower.com.cn, Roseonly and Aishang Xianhua.
Flower Plus has 8 investors. Key investors include Kunzhong Capital, Shanghai Shuangchuang Investment Center, Shanghai Guosheng Group, Zhen Fund, and Guanghe VC.