About FlowerAura
FlowerAura is a company based in Gurugram (India) founded in 2010.. FlowerAura has raised $16 million across 1 funding round from investors including Faering Capital. The company has 91 employees as of January 10, 2025. FlowerAura offers products and services including Flower Bouquets, Cakes, Plants, and Gift Hampers. FlowerAura operates in a competitive market with competitors including Ferns N Petals, Taj Online, Winni, Engrave and MyGiftMart, among others.
- Headquarter Gurugram, India
- Employees 91 as on 10 Jan, 2025
- Stage Minicorn
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Fa Gifts Private Limited
- Date of Incorporation 17 Jun, 2013
- Jurisdiction Gurgaon, Haryana, India
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Annual Revenue
$9.06 M (USD)6.59as on Mar 31, 2024
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Net Profit
$-194.01 K (USD)-840.29as on Mar 31, 2024
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EBITDA
$-284.24 K (USD)-276.61as on Mar 31, 2024
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Total Equity Funding
$16 M (USD)
in 1 rounds
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Latest Funding Round
$16 M (USD), Series A
Nov 10, 2023
- Investors
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Employee Count
91
as on Jan 10, 2025
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Products & Services of FlowerAura
FlowerAura offers a comprehensive portfolio of products and services, including Flower Bouquets, Cakes, Plants, and Gift Hampers. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivery of fresh flower arrangements for various occasions
Variety of cakes for birthdays and celebrations
Indoor plants with delivery for gifting purposes
Custom hampers including chocolates and accessories
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Funding Insights of FlowerAura
FlowerAura has successfully raised a total of $16M through 1 strategic funding round. The most recent funding activity was a Series A round of $16 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $16.0M
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First Round
First Round
(10 Nov 2023)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Series A - FlowerAura | Valuation | Faering Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FlowerAura
FlowerAura has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Faering Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm managing investments in Indian sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FlowerAura
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - FlowerAura
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Floweraura Comparisons
Competitors of FlowerAura
FlowerAura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ferns N Petals, Taj Online, Winni, Engrave and MyGiftMart, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Flowers and gifting products are delivered through an online platform.
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| domain | founded_year | HQ Location |
Online platform to buy and send gifts
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| domain | founded_year | HQ Location |
Multi-category gifting products are offered via an online platform.
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| domain | founded_year | HQ Location |
Photo-etched personalized gifts are retailed online in India.
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| domain | founded_year | HQ Location |
Personalized gifts are retailed online for events across India.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Floweraura
Frequently Asked Questions about FlowerAura
When was FlowerAura founded?
FlowerAura was founded in 2010 and raised its 1st funding round 13 years after it was founded.
Where is FlowerAura located?
FlowerAura is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Is FlowerAura a funded company?
FlowerAura is a funded company, having raised a total of $16M across 1 funding round to date. The company's 1st funding round was a Series A of $16M, raised on Nov 10, 2023.
How many employees does FlowerAura have?
As of Jan 10, 2025, the latest employee count at FlowerAura is 91.
What is the annual revenue of FlowerAura?
Annual revenue of FlowerAura is $9.06M as on Mar 31, 2024.
What does FlowerAura do?
FlowerAura was established in 2010 and is headquartered in Gurugram, India. An online platform is operated for e-commerce in the gifting sector, with a catalog that encompasses floral arrangements, customized mugs, teddy bears, chocolates, cakes, and additional items. A mobile application is offered for both iOS and Android devices to support user access and purchases.
Who are the top competitors of FlowerAura?
FlowerAura's top competitors include Ferns N Petals, Taj Online and Winni.
What products or services does FlowerAura offer?
FlowerAura offers Flower Bouquets, Cakes, Plants, and Gift Hampers.
Who are FlowerAura's investors?
FlowerAura has 1 investor. Key investors include Faering Capital.
What is FlowerAura's valuation?
The valuation of FlowerAura is $68.63M as of Nov 2023.