Food Service

Mumbai, India Founded: 2012 • Age: 14 yrs
Customized food solutions are provided for the HORECA sector.
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About Food Service

Food Service is a company based in Mumbai (India) founded in 2012 by Ajay Jayasinh Mariwala.. Food Service has raised $6.37 million across 3 funding rounds from investors including JVM Finsol, MJM Finsol and JVM Finsol. The company has 247 employees as of April 06, 2024. Food Service offers products and services including Seasonings, Marinades, Sauces, and Hyderabadi Biryani Gravy. Food Service operates in a competitive market with competitors including Pushp, Keya Foods, Eastern Condiments, Badshah Masala and JK Masala, among others.

  • Headquarter Mumbai, India
  • Employees 247 as on 06 Apr, 2024
  • Founders Ajay Jayasinh Mariwala
  • Stage Minicorn
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Food Service (India) Private Limited
  • Date of Incorporation 12 Nov, 2015
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
    $24.77 M (USD)
    15685753.6
    as on Mar 31, 2023
  • Net Profit
    $-3.67 M (USD)
    -10078201.62
    as on Mar 31, 2023
  • EBITDA
    $-2.4 M (USD)
    -11310628.31
    as on Mar 31, 2023
  • Total Equity Funding
    $6.37 M (USD)

    in 3 rounds

  • Latest Funding Round
    $685.24 K (USD), Angel Round

    May 11, 2025

  • Investors
    JVM Finsol

    & 7 more

  • Employee Count
    247

    as on Apr 06, 2024

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Products & Services of Food Service

Food Service offers a comprehensive portfolio of products and services, including Seasonings, Marinades, Sauces, and Hyderabadi Biryani Gravy. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enhance flavors for commercial kitchen dishes.

Ready-to-use mixes for meats and vegetables.

Pre-made options for cooking and dipping.

Base for traditional Indian rice dishes.

People of Food Service
Headcount 50-200
Employee Profiles 14
Employee Profiles
People
Swapnil Kharche
Culinary Innovation Manager
People
Sunil Patil
Lead QMS 3p & Supplier Audit
People
Ajay Jayasinh Mariwala
Managing Director
People
Sreedevi Menon Shirali
Chief Business Officer

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Funding Insights of Food Service

Food Service has successfully raised a total of $6.37M across 3 strategic funding rounds. The most recent funding activity was a Angel Round round of $685.24 thousand completed in May 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Angel Round — $685,240
  • First Round

    (27 Apr 2016)

  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2025 Amount Angel Round - Food Service Valuation Fenil Patel
Feb, 2021 Amount Series A - Food Service Valuation JVM Finsol , JVM Finsol
Apr, 2016 Amount Seed - Food Service Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Food Service

Food Service has secured backing from 8 investors, including angel and venture fund investors. Prominent investors backing the company include JVM Finsol, MJM Finsol and JVM Finsol. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Private equity firm focused on multiple sectors
Founded Year Domain Location
Private equity is invested by True North in mid-market companies.
Founded Year Domain Location

JVM Finsol

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Food Service

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Food Service

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Food Service Comparisons

Employees
+
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Competitors of Food Service

Food Service operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pushp, Keya Foods, Eastern Condiments, Badshah Masala and JK Masala, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Brand of spices & seasonings
domain founded_year HQ Location
Multi-category food products are offered via an internet-first brand.
domain founded_year HQ Location
Spices, condiments, pickles, and beverages are manufactured and distributed.
domain founded_year HQ Location
Blended, ground, and whole spices are manufactured for culinary applications.
domain founded_year HQ Location
Spices producer and brand
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Food Service

Frequently Asked Questions about Food Service

When was Food Service founded?

Food Service was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is Food Service located?

Food Service is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.

Is Food Service a funded company?

Food Service is a funded company, having raised a total of $6.37M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.25M, raised on Apr 27, 2016.

How many employees does Food Service have?

As of Apr 06, 2024, the latest employee count at Food Service is 247.

What is the annual revenue of Food Service?

Annual revenue of Food Service is $24.77M as on Mar 31, 2023.

What does Food Service do?

Food Service was founded in 2012 in Mumbai, India, and operates within the foodservice industry. Customized products such as seasonings, marinades, sauces, spices, and ingredients are supplied to restaurants, hotels, and caterers. Support services including menu development and staff training are also offered. Operations focus on diverse cuisines and dietary needs, with pre-prepared items used to minimize preparation time and waste while ensuring consistent quality.

Who are the top competitors of Food Service?

Food Service's top competitors include Pushp, Eastern Condiments and Keya Foods.

What products or services does Food Service offer?

Food Service offers Seasonings, Marinades, Sauces, and Hyderabadi Biryani Gravy.

Who are Food Service's investors?

Food Service has 8 investors. Key investors include JVM Finsol, MJM Finsol, JVM Finsol, MJM Finsol, and JVM Capsol.

What is Food Service's valuation?

The valuation of Food Service is $17.7M as of Feb 2021.

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