About FoodFirst Network
FoodFirst Network is a Consumer company based in Houten (Netherlands) founded in 2017 by Jan Dekker, and was acquired by Albert Heijn in April 2019. It operates as an online platform providing information on nutrition and healthy food. FoodFirst Network offers products and services including Mijn diabetes type 2 plan. Its focus areas include Food and Agriculture Tech, Food Tech and Recipe Discovery. Its competitors include Tastemade, DayDayCook, BetterButter, Fresco and SideChef and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
FoodFirst Network was founded in 2017 in Houten, Netherlands, as an online platform in the nutrition sector. Video recipes tailored to conditions such as weight loss, diabetes, and high blood pressure are browsed by users. Grocery shopping lists are generated based on selected recipes. Subscription-based services provide advice on nutrition, health, and exercise through video content. Operations focus on user accessibility in the health information domain.
- Headquarters Houten, Netherlands
- Founders Jan Dekker
- Stage Acquired
- SectorsConsumer
- Website foodfirstnetwork.nl
- Social LinkedIn X Facebook
- Acquired by Albert Heijn (Apr 2019)
- Investors
- Acquired byAlbert Heijn
(Apr 2019)
Products & Services of FoodFirst Network
FoodFirst Network offers a comprehensive portfolio of products and services, including Mijn diabetes type 2 plan.
App-based program for managing diabetes through dietitian-guided plans and progress tracking.
Investors in FoodFirst Network
FoodFirst Network has secured backing from 1 investor. Prominent investors backing the company include Albert Heijn.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Food and beverages are retailed through Dutch supermarkets. | 1887 | ah.nl | Zaandam, Netherlands |
Investor details for FoodFirst Network
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People of FoodFirst Network
1 people are tracked at FoodFirst Network (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jan Dekker | Founder & Managing Director | Leadership |
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Timeline of FoodFirst Network
2 dated milestones of FoodFirst Network across 2 years, from founding to its latest funding, stage changes and deals.
- Founded FoodFirst Network is founded.
- Exit Acquired by Albert Heijn.
Competitors of FoodFirst Network
FoodFirst Network has 10 listed competitors in our database, 8 of them funded. They include Tastemade, DayDayCook, BetterButter, Fresco and SideChef, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tastemade.com | 2012 | Santa Monica, United States | $115.75M | 127 | Platform offering video-based cooking related learning solutions | |
| daydaycook.com.cn | 2012 | New York, United States | – | – | DayDayCook is recognized for offering authentic Asian food solutions. | |
| betterbutter.in | 2015 | Delhi, India | $1.18M | – | A platform for Indian cooks to share and discover recipes. | |
| frescocooks.com | 2012 | Dublin, Ireland | $33.3M | – | Recipes for smart appliances are provided through an online platform. | |
| sidechef.com | 2013 | Santa Monica, United States | $1M | – | Cooking recipes and tips are delivered via a mobile app. | |
| recime.app | 2022 | Melbourne, Australia | $2M | – | Provider of cooking and recipe management app | |
| cookpad.com | 1997 | Shibuya, Japan | – | – | Recipes are discovered and browsed on an online platform. | |
| kitchenstories.com | 2004 | Berlin, Germany | $1.8M | 68 | Online platform for recipe discovery | |
| munchery.com | 2011 | San Francisco, United States | $123.8M | – | Recipes for healthy home-cooked meals are offered by Munchery. | |
| cooky.vn | 2015 | Ho Chi Minh, Vietnam | $5.5M | – | Online platform for listing and exploring cooking recipes is operated. |
Detailed competitors of FoodFirst Network
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Top companies in Food & Beverage Platforms
10 companies that operate in the same segment as FoodFirst Network (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 6,903 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 592.4 M | – | 16,949 | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 900 M | USD 6.15 B | 8,021 | |
Rides and deliveries are facilitated via a mobile app platform. | 2012 | Dubai, Dubai, United Arab Emirates | USD 771.7 M | – | 6,360 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – |
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Related news about Foodfirst Network
Complete news archive for FoodFirst Network
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Frequently Asked Questions about FoodFirst Network
FoodFirst Network was founded in 2017.
FoodFirst Network is headquartered in Houten, Netherlands. It is registered at Houten, Utrecht, Netherlands.
FoodFirst Network was founded in 2017 in Houten, Netherlands, as an online platform in the nutrition sector. Video recipes tailored to conditions such as weight loss, diabetes, and high blood pressure are browsed by users. Grocery shopping lists are generated based on selected recipes. Subscription-based services provide advice on nutrition, health, and exercise through video content. Operations focus on user accessibility in the health information domain.
FoodFirst Network offers Mijn diabetes type 2 plan.
FoodFirst Network has 1 investor. Key investors include Albert Heijn.
Yes. FoodFirst Network was acquired by Albert Heijn in April 2019.