About Footprints
Footprints is a Retail company based in Bucharest (Romania) founded in 2017 by Dan Marculescu. AI-based omnichannel software solutions are provided for retail businesses. It operates in the Retail and Media & Entertainment sectors. Footprints has raised $3.21 million across 3 funding rounds from investors including SeedBlink, Catalyst Romania and Robin Good. Its chief executive, as recorded, is Dan Marculescu. Footprints offers products and services including Retail Media Platform and AI Targeting Tool. Its focus areas include In Store Retail Tech, Analytics, Customer Intelligence and Behaviour and Demographics. Its legal entity is Footprints for Retail.
Company details
Footprints was founded in 2017 and is headquartered in Bucharest, Romania. Operations focus on the retail sector, where AI-based software solutions are developed to integrate customer data from offline and online channels. Services include analytics for predicting and optimizing customer behavior, as well as data fusion techniques that convert anonymous store traffic into targeted audiences through algorithmic automation.
- Headquarters Bucharest, Romania
- Founders Dan Marculescu
- SectorsRetailMedia & Entertainment
- Email••••••••
- Website footprints-ai.com
- Social LinkedIn X
- Legal Name Footprints For Retail
- Total Equity Funding$3.21M (USD)
in 3 rounds
- Latest Funding Round$2.41M (USD), Series A
Feb 2025
- InvestorsSeedBlink
& 4 more
Products & Services of Footprints
Footprints offers a comprehensive portfolio of products and services, including Retail Media Platform and AI Targeting Tool.
Platform for targeted retail advertising and sales optimization.
Tool for predicting customer behavior and campaign performance.
Funding Insights of Footprints
Footprints has successfully raised a total of $3.21M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.41 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.21M
- Total Rounds 3
- Last Round Series A — $2.41M
- First Round $267,759
(Oct 2022)
- Investors Count 5
All 3 funding rounds of Footprints with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $2.41M | Series A | – | Catalyst Romania | |
| Dec 2022 | $530,725 | Seed | – | Robin Good | |
| Oct 2022 | $267,759 | Seed | – | Robin Good |
5 investors in total: 3 institutional and 2 angel.
Investors in Footprints
Footprints has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SeedBlink, Catalyst Romania and Robin Good.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Catalyst Romania is recognized as a technology-focused venture capital firm. | 2012 | catalystromania.com | Bucharest, Romania | |
| robingood.ro | ||||
Investments in pre-seed and seed-stage startups are facilitated for individuals. | 2019 | seedblink.com | Bucharest, Romania | |
SB Sandu Băbășan | unknown_40ae2dc92a42482ba | |||
FP Florin Pop | Indian angel investor, tech enthusiast, and supporter of early-stage startups | unknown_4916b42abce448a59 |
Investor details for Footprints
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Footprints
7 people are tracked at Footprints (6 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Dan Marculescu | Founder & CEO | Leadership |
Dan Marc | Founder & CEO | Leadership |
Mihai Lazar | Head Of Media Sales | Leadership |
Nicoleta D. | Head of Sales | Leadership |
Paul Gheorghiu | Head of Partnerships | Leadership |
Bogdan Sirbu | Head of Media Sales | Leadership |
Izabela Lamatic | Partnerships Coordinator | Team |
Complete people profiles for Footprints
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Footprints
3 dated milestones of Footprints across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Footprints is founded.
- Funding First funding round of $268K.
- Funding Latest funding round, Series A, of $2.4M.
Web traffic of Footprints
The website of Footprints (footprints-ai.com) receives about 8.4K visits a month.
- Monthly visits8.4K
▼ 55.2% vs previous month
Websites whose visitors overlap most with Footprints. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
news20.ro | news20.ro | 100% | – | ||
romania.fm | romania.fm | 96% | #748,051 | – | |
digitalio.ro | digitalio.ro | 94% | #6,521,871 | – | |
astazi.ro | astazi.ro | 87% | #2,560,882 | – | |
cristiannicolau.ro | cristiannicolau.ro | 80% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Footprints
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Footprints
Complete news archive for Footprints
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Footprints
Footprints was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Footprints is headquartered in Bucharest, Romania.
Dan Marculescu is the CEO of Footprints, as recorded in our data. They have also founded this company.
Footprints is a funded company, having raised a total of $3.21M across 3 funding rounds to date. The company's 1st funding round was a Seed of $267.76K, raised on Oct 2022.
Footprints was founded in 2017 and is headquartered in Bucharest, Romania. Operations focus on the retail sector, where AI-based software solutions are developed to integrate customer data from offline and online channels. Services include analytics for predicting and optimizing customer behavior, as well as data fusion techniques that convert anonymous store traffic into targeted audiences through algorithmic automation.
Footprints offers Retail Media Platform and AI Targeting Tool.
Footprints has 5 investors. Key investors include SeedBlink, Catalyst Romania, Robin Good, Sandu Băbășan, and Florin Pop.
Footprints operates through Footprints For Retail.