About Footprints
Footprints is a company based in Bucharest (Romania) founded in 2017 by Dan Marculescu. Footprints has raised $3.21 million across 3 funding rounds from investors including SeedBlink, Catalyst Romania and Robin Good. Footprints offers products and services including Retail Media Platform and AI Targeting Tool. Footprints operates in a competitive market with competitors including Moloco, Topsort, Swiftly, Remark Holdings and Polar Analytics, among others.
- Headquarter Bucharest, Romania
- Founders Dan Marculescu
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Sectors
RetailMedia & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Footprints For Retail
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$3.21 M (USD)
in 3 rounds
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Latest Funding Round
$2.41 M (USD), Series A
Feb 25, 2025
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Investors
SeedBlink
& 4 more
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Employee Count
Not available
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Products & Services of Footprints
Footprints offers a comprehensive portfolio of products and services, including Retail Media Platform and AI Targeting Tool.
Platform for targeted retail advertising and sales optimization.
Tool for predicting customer behavior and campaign performance.
People of Footprints
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Sales and Marketing
3 people
Partnerships Team
1 people
Leadership Team
1 people
Head Team
1 people
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Funding Insights of Footprints
Footprints has successfully raised a total of $3.21M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2.41 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Footprints
Footprints has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SeedBlink, Catalyst Romania and Robin Good.
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Catalyst Romania is recognized as a technology-focused venture capital firm.
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Investments in pre-seed and seed-stage startups are facilitated for individuals.
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Investor details for Footprints
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Investments & Acquisitions by Footprints
Investment portfolio details for Footprints
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Financial Statements - Footprints
Detailed financials for Footprints
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- Profit trends
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Footprints Comparisons
Peer comparison for Footprints
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- Named peers
- Headcount comparison
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Competitors of Footprints
Footprints operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Moloco, Topsort, Swiftly, Remark Holdings and Polar Analytics, among others.
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AI-enabled mobile DSP software is offered through a cloud platform.
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Ad campaign management solutions for retail industry are provided.
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Digital platform provided for brick-and-mortar retail operations.
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Artificial intelligence solutions are developed across multiple industries.
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Platform offering E-commerce analytics tools
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Provides visual merchandising, sales outsourcing, loyalty programs, and audits for retailers.
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Detailed competitors of Footprints
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Footprints
Complete news archive for Footprints
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Frequently Asked Questions about Footprints
Footprints was founded in 2017 and raised its 1st funding round 5 years after it was founded.
Footprints is headquartered in Bucharest, Romania.
Dan Marculescu is the current CEO of Footprints. They have also founded this company.
Footprints is a funded company, having raised a total of $3.21M across 3 funding rounds to date.
Footprints was founded in 2017 and is headquartered in Bucharest, Romania. Operations focus on the retail sector, where AI-based software solutions are developed to integrate customer data from offline and online channels. Services include analytics for predicting and optimizing customer behavior, as well as data fusion techniques that convert anonymous store traffic into targeted audiences through algorithmic automation.
Footprints's top competitors include Moloco, Topsort and Polar Analytics.
Footprints offers Retail Media Platform and AI Targeting Tool.
Footprints has 5 investors. Key investors include SeedBlink, Catalyst Romania, Robin Good, Sandu Băbășan, and Florin Pop.