About Force24
Force24 is a Technology company based in Leeds (United Kingdom) founded in 2010. It operates as a cloud-based marketing suite solutions for campaigns are provided. Force24 has raised $6.57 million across 5 funding rounds from investors including YFM Equity Partners, Northern Powerhouse Investment Fund and Montpeliers. The company has 70 employees. Force24 has completed 2 acquisitions, including Peppy Marketing and Soampli. Its chief executive is Adam Oldfield. Its website force24.co.uk draws about 17 thousand monthly visits. Force24 offers products and services including Marketing Automation Platform, App Marketplace, and Email Deliverability Tools. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Marketing Campaign Management. Its legal entity is FORCE 24 LTD. Its competitors include Marin Software, Brevo, SleekFlow, Pixis and Swiftpage and 3 more; 7 of its 8 listed competitors have raised funding.
Company details
Cloud-based marketing suite solutions provider. The platform offers solutions such as email design studio, automation journey builder, microsite builder, data capture CRM integration, website tracking, commerce tracking, SMS design suite and others which helps businesses to run and manage marketing campaigns which helps to engage customers. It also offers reporting tools. It integrates with Facebook, CRM, office 365 and others.
- Headquarters Leeds, United Kingdom
- Employees 70
- SectorsTechnology
- Website category Computers Electronics and Technology · Email
- Email••••••••
- Phone•••• ••••
- Website force24.co.uk
- Social LinkedIn X Facebook
- Legal Name Force 24 Ltd
- Date of Incorporation 24 Nov, 2010
- Jurisdiction LEEDS, WEST YORKSHIRE
- Total Equity Funding$6.57M (USD)
in 5 rounds
- Latest Funding Round$6.57M (USD), Series A
Nov 2020
- InvestorsYFM Equity Partners
& 3 more
- Employee Count70
- Investments & AcquisitionsPeppy Marketing
& 1 more
Products & Services of Force24
Force24 offers a comprehensive portfolio of products and services, including Marketing Automation Platform, App Marketplace, and Email Deliverability Tools.
Enables creation of personalized campaigns and lead nurturing.
Connects with apps for cross-channel marketing strategies.
Improves inbox placement for marketing communications.
Funding Insights of Force24
Force24 has successfully raised a total of $6.57M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $6.57 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.57M
- Total Rounds 5
- Last Round Series A — $6.57M
- Investors Count 4
All 5 funding rounds of Force24 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $6.57M | Series A | – | YFM Equity Partners | – |
| Dec 2019 | $466,475 | Debt – Conventional | – | – | |
| Aug 2019 | – | Series A | – | Montpeliers | – |
| Mar 2019 | $332,146 | Debt – Conventional | – | – | |
| Aug 2018 | – | Series A | – | TRC Group | – |
4 investors in total: 4 institutional.
Investors in Force24
Force24 has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include YFM Equity Partners, Northern Powerhouse Investment Fund and Montpeliers.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | 1982 | yfmep.com | Leeds, United Kingdom | |
Private debt is extended to early-stage companies and SMEs. | – | npif.co.uk | Sheffield, United Kingdom | |
- | – | montpeliersedinburgh.co.uk | - | |
TRC Group provides expert recruitment services to match organizations with qualified candidates efficiently. | 2012 | therecruitmentcrowd.com | Leeds, United Kingdom |
Investor details for Force24
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Force24
33 people are tracked at Force24 (10 in leadership, 23 in team); the tracked headcount is 70.
| Name | Role | Group |
|---|---|---|
Adam Oldfield | CEO & MD | Leadership |
Luke Brewin | Director Of Operations | Leadership |
Emma Dixon | Head Of Customer Operations | Leadership |
Matthew Emmott | Chief Revenue Officer (cro) | Leadership |
Steven Pinkney | Head of Pre-Sales | Leadership |
Matthew Cox | Chief Financial Officer | Leadership |
Matthew Smith | Chief Product And Technology Officer (cto/cpo) | Leadership |
Sam Holmes | Head of Marketing | Leadership |
Diana Rowatt | Operations Director | Leadership |
James Skellington | Head of Strategic New Business | Leadership |
Christopher Priest | Software Engineer | Team |
Brook Murphy-Stubbs | Software Engineer | Team |
Michael Gyekye | Solutions Architect | Team |
Yiming You | Software Developer | Team |
Chelsea Mbye | Senior Product Expert | Team |
Jay Johnson | Marketing Support Executive | Team |
Reuben Cole | Senior Product Expert | Team |
Rodson Hull | Integration Architect | Team |
Emma Maciver | CS Lead | Team |
Chantelle Browne | FR&P Accountant | Team |
13 more people are available in the full profile.
Complete people profiles for Force24
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Force24
Force24 has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Peppy Marketing and Soampli.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Tool for enabling Social selling | soampli.com | London, United Kingdom | 2014 | Jan 2019 | •••• | |
Market research services are provided to businesses in the UK. | peppymarketing.co.uk | Harrogate, United Kingdom | 2018 | Nov 2018 | •••• |
Complete acquisition details for Force24
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Force24
5 dated milestones of Force24 across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Force24 is founded.
- Funding First funding round.
- Acquisition Acquires Peppy Marketing.
- Acquisition Acquires Soampli.
- Funding Latest funding round, Series A, of $6.6M.
Competitors of Force24
Force24 has 8 listed competitors in our database, 7 of them funded. They include Marin Software, Brevo, SleekFlow, Pixis and Swiftpage, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| marinsoftware.com | 2006 | San Francisco, United States | $100.8M | 299 | Campaign management software is provided for automating digital ad workflows. | |
| brevo.com | 2012 | Paris, France | $197.37M | – | Cloud-based campaign management solutions are delivered for enterprises. | |
| sleekflow.io | 2019 | Singapore | $15M | – | Omnichannel conversational AI suite for customer engagement | |
| pixis.ai | 2018 | Chicago, United States | $209M | – | Provider of an AI-powered platform for advertising campaign optimization and creative generation | |
| swiftpage.com | 2001 | Denver, United States | $2.5M | 88 | Integrated marketing and CRM solutions are provided to businesses. | |
| sharpspring.com | 2011 | Gainesville, United States | – | 194 | Cloud-based sales and marketing automation is provided for SMBs. | |
| clickable.com | 2006 | New York, United States | $32.58M | 10 | Social media and search marketing analytics solutions are provided. | |
| nulab.com | 2004 | Fukuoka, Japan | $5M | – | Cloud-based tools for team collaboration and project management are offered. |
Detailed competitors of Force24
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Force24
The website of Force24 (force24.co.uk) receives about 16.7K visits a month and ranks #1,680,368 among all websites worldwide, #1,281 in Email.
- Monthly visits16.7K
▲ 4.9% vs previous month
- Unique visitors6K
per month
- Global rank#1,680,368
among all websites
- Category rank#1,281
Computers Electronics and Technology · Email
- Bounce rate45%
- Pages per visit1.6
- Average visit32 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Force24. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
unspam.email | unspam.email | 100% | – | #531,065 | – |
textcleanr.com | textcleanr.com | 93% | – | #1,379,337 | – |
box-shadow.dev | box-shadow.dev | 77% | – | #1,178,661 | – |
colorgradient.dev | colorgradient.dev | 76% | – | #2,055,548 | – |
| htmlemailcheck.com | 74% | – | #1,374,039 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Force24
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
10 companies that operate in the same segment as Force24 (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Related news about Force24
Complete news archive for Force24
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Force24
Force24 was founded in 2010 and raised its 1st funding round 8 years after it was founded.
Force24 is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Adam Oldfield is the current CEO of Force24.
Force24 is a funded company, having raised a total of $6.57M across 5 funding rounds to date.
Force24 has 70 employees.
Cloud-based marketing suite solutions provider. The platform offers solutions such as email design studio, automation journey builder, microsite builder, data capture CRM integration, website tracking, commerce tracking, SMS design suite and others which helps businesses to run and manage marketing campaigns which helps to engage customers. It also offers reporting tools. It integrates with Facebook, CRM, office 365 and others.
Force24's top competitors include Marin Software, Brevo and Pixis.
Force24 offers Marketing Automation Platform, App Marketplace, and Email Deliverability Tools.
Force24 has made 2 acquisitions, including Peppy Marketing, and Soampli.
Force24 has 4 investors. Key investors include YFM Equity Partners, Northern Powerhouse Investment Fund, Montpeliers, and TRC Group.
Force24 operates through Force 24 Ltd.