About Force24
Force24 is a company based in Leeds (United Kingdom) founded in 2010.. Force24 has raised $6.57 million across 5 funding rounds from investors including YFM Equity Partners, Northern Powerhouse Investment Fund and Montpeliers. The company has 70 employees as of January 31, 2022. Force24 has completed 2 acquisitions, including Peppy Marketing and Soampli. Force24 offers products and services including Marketing Automation Platform, App Marketplace, and Email Deliverability Tools. Force24 operates in a competitive market with competitors including Marin Software, Brevo, SleekFlow, Pixis and Swiftpage, among others.
- Headquarter Leeds, United Kingdom
- Employees 70 as on 31 Jan, 2022
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Force 24 Ltd
- Date of Incorporation 24 Nov, 2010
- Jurisdiction LEEDS, WEST YORKSHIRE
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.57 M (USD)
in 5 rounds
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Latest Funding Round
$6.57 M (USD), Series A
Nov 23, 2020
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Investors
YFM Equity Partners
& 3 more
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Employee Count
70
as on Jan 31, 2022
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Investments & Acquisitions
Peppy Marketing
& 1 more
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Products & Services of Force24
Force24 offers a comprehensive portfolio of products and services, including Marketing Automation Platform, App Marketplace, and Email Deliverability Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables creation of personalized campaigns and lead nurturing.
Connects with apps for cross-channel marketing strategies.
Improves inbox placement for marketing communications.
Unlock access to complete
Funding Insights of Force24
Force24 has successfully raised a total of $6.57M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $6.57 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $6.6M
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2020 | Amount | Series A - Force24 | Valuation | YFM Equity Partners |
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| Dec, 2019 | Amount | Debt – Conventional - Force24 | Valuation |
investors |
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| Aug, 2019 | Amount | Series A - Force24 | Valuation | Montpeliers |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Force24
Force24 has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include YFM Equity Partners, Northern Powerhouse Investment Fund and Montpeliers. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity firm focused on multiple sectors
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Founded Year | Domain | Location | |
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Private debt is extended to early-stage companies and SMEs.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Force24
Force24 has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Peppy Marketing and Soampli. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Market research services are provided to businesses in the UK.
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2018 | ||||
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Tool for enabling Social selling
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Force24
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Force24 Comparisons
Competitors of Force24
Force24 operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Marin Software, Brevo, SleekFlow, Pixis and Swiftpage, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Campaign management software is provided for automating digital ad workflows.
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| domain | founded_year | HQ Location |
Cloud-based campaign management solutions are delivered for enterprises.
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| domain | founded_year | HQ Location |
Omnichannel conversational AI suite for customer engagement
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| domain | founded_year | HQ Location |
Provider of an AI-powered platform for advertising campaign optimization and creative generation
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| domain | founded_year | HQ Location |
Integrated marketing and CRM solutions are provided to businesses.
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| domain | founded_year | HQ Location |
Cloud-based sales and marketing automation is provided for SMBs.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Force24
Frequently Asked Questions about Force24
When was Force24 founded?
Force24 was founded in 2010 and raised its 1st funding round 8 years after it was founded.
Where is Force24 located?
Force24 is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Who is the current CEO of Force24?
Adam Oldfield is the current CEO of Force24.
Is Force24 a funded company?
Force24 is a funded company, having raised a total of $6.57M across 5 funding rounds to date.
How many employees does Force24 have?
As of Jan 31, 2022, the latest employee count at Force24 is 70.
What does Force24 do?
Cloud-based marketing suite solutions provider. The platform offers solutions such as email design studio, automation journey builder, microsite builder, data capture CRM integration, website tracking, commerce tracking, SMS design suite and others which helps businesses to run and manage marketing campaigns which helps to engage customers. It also offers reporting tools. It integrates with Facebook, CRM, office 365 and others.
Who are the top competitors of Force24?
Force24's top competitors include Marin Software, Brevo and Pixis.
What products or services does Force24 offer?
Force24 offers Marketing Automation Platform, App Marketplace, and Email Deliverability Tools.
How many acquisitions has Force24 made?
Force24 has made 2 acquisitions, including Peppy Marketing, and Soampli.
Who are Force24's investors?
Force24 has 4 investors. Key investors include YFM Equity Partners, Northern Powerhouse Investment Fund, Montpeliers, and TRC Group.