About Formaloo
Formaloo is a Technology company based in Tallinn (Estonia) founded in 2018 by Hasan Noori. Formaloo has raised $2.28 million across 3 funding rounds from investors including Startup Wise Guys, Change Ventures and Hyde Park Venture Partners. Its website formaloo.com draws about 98 thousand monthly visits. Formaloo offers products and services including Form Builder, Client Portal Builder, Survey Maker, Marketing Suite, and HR Suite. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is FORMALOO OÜ.
Company details
Provider of AI powered data analytics for businesses. It provides a data analytics platform that stores and analyzes data from various sources, including multi structured web, application, mobile, and sensor data, and automatically generates the insights, enabling marketers to understand customer behavior on devices, locations, and time. It offers mobile applications for Android and iOS devices. The solution can be integrated into platforms such as WordPress, WooCommerce, Shopify, Microsoft Dynamics, Magento, and more. The solution offered is on a subscription basis.
- Headquarters Tallinn, Estonia
- Founders Hasan Noori
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website formaloo.com
- Social LinkedIn X YouTube
- Legal Name Formaloo Oü
- Total Equity Funding$2.28M (USD)
in 3 rounds
- Latest Funding Round$2.18M (USD), Seed
Jul 2023
- InvestorsStartup Wise Guys
& 4 more
Products & Services of Formaloo
Formaloo offers a comprehensive portfolio of products and services, including Form Builder, Client Portal Builder, Survey Maker, Marketing Suite, and HR Suite.
Creates online forms and automates workflows easily
Builds portals with access control and no coding
Generates surveys with conditional logic
Tailored suite for marketing efficiency and lead generation
Supports employee engagement and onboarding processes
Apps and channels of Formaloo
its YouTube channel Formaloo has 2.28K subscribers and 30 videos.
Videos from Formaloo
The most watched videos on Formaloo's YouTube channel, Formaloo (2.28K subscribers). Click a video to play it here.
More on Formaloo.
Funding Insights of Formaloo
Formaloo has successfully raised a total of $2.28M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.18 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.28M
- Total Rounds 3
- Last Round Seed — $2.18M
- Investors Count 5
All 3 funding rounds of Formaloo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $2.18M | Seed | – | Change Ventures | |
| Dec 2020 | $100,000 | Seed | – | – | |
| Jun 2020 | Seed | – | Startup Wise Guys | – |
5 investors in total: 5 institutional.
Investors in Formaloo
Formaloo has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Startup Wise Guys, Change Ventures and Hyde Park Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Change Ventures is focused on backing ambitious Baltic startup founders with pre-seed and seed capital investments. | changeventures.com | Tallinn, Estonia | ||
Early-stage venture capital is invested in Midwest technology startups. | hydeparkvp.com | Chicago, United States | ||
Investments in early-stage tech firms and consumer brands are made. | manaventures.vc | San Francisco, United States | ||
Venture capital and startup accelerator focused on B2B and SaaS companies | 2012 | startupwiseguys.com | Tallinn, Estonia | |
| expertdojo.com |
Investor details for Formaloo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Formaloo
7 people are tracked at Formaloo (3 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Hasan Noori | Co-Founder & CTO | Leadership |
Noosh Baratpour | Co-Founder and CMO | Leadership |
Farokh Shahabi | Co-Founder & CEO | Leadership |
Bahar Dehghani | Senior Frontend Developer | Team |
Elham Feyzolahi | Frontend Developer | Team |
Ali Soltani | Back-end Developer | Team |
Amir Hashemi | CIO | Team |
Complete people profiles for Formaloo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Formaloo
3 dated milestones of Formaloo across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Formaloo is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $2.2M.
Web traffic of Formaloo
The website of Formaloo (formaloo.com) receives about 98.4K visits a month and ranks #273,283 among all websites worldwide, #6,360 in Programming and Developer Software.
- Monthly visits98.4K
▼ 11.2% vs previous month
- Unique visitors43K
per month
- Global rank#273,283
among all websites
- Category rank#6,360
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate37%
- Pages per visit4.1
- Average visit2 min 01 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Formaloo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
airform.ai | airform.ai | 100% | #3,643,812 | – | |
| formbot.com | 99% | 3.9K | #5,308,926 | View details | |
nerdy-form.com | nerdy-form.com | 94% | #2,246,869 | – | |
| goformz.com | 91% | 149K | #200,630 | View details | |
| knack.com | 90% | 1.4M | #26,625 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Formaloo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Formaloo
Complete news archive for Formaloo
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- Brand-specific news history
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Frequently Asked Questions about Formaloo
Formaloo was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Formaloo is headquartered in Tallinn, Estonia.
Formaloo is a funded company, having raised a total of $2.28M across 3 funding rounds to date.
Provider of AI powered data analytics for businesses. It provides a data analytics platform that stores and analyzes data from various sources, including multi structured web, application, mobile, and sensor data, and automatically generates the insights, enabling marketers to understand customer behavior on devices, locations, and time. It offers mobile applications for Android and iOS devices. The solution can be integrated into platforms such as WordPress, WooCommerce, Shopify, Microsoft Dynamics, Magento, and more. The solution offered is on a subscription basis.
Formaloo offers Form Builder, Client Portal Builder, Survey Maker, Marketing Suite, and HR Suite.
Formaloo has 5 investors. Key investors include Startup Wise Guys, Change Ventures, Hyde Park Venture Partners, Mana Ventures, and Expert DOJO.
Formaloo operates through Formaloo Oü.