About Formant
Formant is an Industrial Goods & Manufacturing company based in San Francisco (United States) founded in 2017 by Jeff Linnell. Cloud-based solutions for robot fleet control and monitoring are offered. Formant has raised $45 million across 3 funding rounds from investors including Ericsson, Holman and BMW i Ventures. Formant has completed 1 acquisition, including Formation Robotics. Its chief executive, as recorded, is Jeff Linnell. Its website formant.io draws about 21 thousand monthly visits. Formant offers products and services including Data Platform, Workflows, and Real-time Monitoring. Its focus areas include High Tech, Industrial Robotics, Tech Enablers and Software. Its legal entity is FORMANT INC. Its competitors include Covariant, Viam and Trace Machina; 3 of its 3 listed competitors have raised funding.
Company details
Formant was founded in 2017 and is headquartered in San Francisco, United States. Cloud-based platforms are provided by the company for managing robot fleets within the robotics sector. Services include proactive monitoring, data storage from sensors, business insights, collaboration tools, and orchestration for scalability. A dashboard enables deployment and runtime improvements, with fleet-wide visibility from individual robots. Operations are supported through a subscription-based model.
- Headquarters San Francisco, United States
- Founders Jeff Linnell
- SectorsIndustrial Goods & Manufacturing
- Email••••••••
- Website formant.io
- Social LinkedIn X Facebook YouTube
- Legal Name Formant Inc
- Total Equity Funding$45M (USD)
in 3 rounds
- Latest Funding Round$21M (USD), Series B
Oct 2023
- InvestorsEricsson
& 10 more
- Investments & Acquisitions
Products & Services of Formant
Formant offers a comprehensive portfolio of products and services, including Data Platform, Workflows, and Real-time Monitoring.
Platform for real-time data ingestion and analytics in automation
Low-code tools for building and integrating automation processes
System for fleet monitoring and incident management in robotics
Apps and channels of Formant
its YouTube channel Formant has 3.42M subscribers and 13 videos.
Videos from Formant
The most watched videos on Formant's YouTube channel, Formant (3.42M subscribers). Click a video to play it here.
More on Formant.
Funding Insights of Formant
Formant has successfully raised a total of $45M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $21 million completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $45M
- Total Rounds 3
- Last Round Series B — $21M
- First Round $6M
(Dec 2018)
- Investors Count 11
All 3 funding rounds of Formant with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | $21M | Series B | – | BMW i Ventures | |
| Jan 2022 | $18M | Series A | – | SignalFire | |
| Dec 2018 | $6M | Seed | – | – |
11 investors in total: 11 institutional.
Investors in Formant
Formant has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Ericsson, Holman and BMW i Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
BMW i Ventures is focused on investing in automotive technology startups. | bmwiventures.com | Mountain View, United States | ||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Venture capital firm backed by GS Group and focused on climate tech, and energy sectors | gsfutures.vc | San Mateo, United States | ||
Seed and early-stage startups are funded by SignalFire. | signalfire.com | San Francisco, United States | ||
Hillsven is engaged in seed venture capital investments. | hillsven.com | San Francisco, United States | ||
US focused early-stage VC firm | pelionvp.com | Salt Lake City, United States | ||
Investments are directed by Goodyear Ventures into mobility technology sectors. | goodyearventures.com | San Francisco, United States | ||
Venture capital firm focused on early stage healthcare, renewable energy, real estate, finance, and multiple businesses | picuscap.com | Munich, Germany | ||
Thursday Group is engaged in venture capital and private equity investments. | thursday.vc | |||
Vehicle upfitting services are designed and installed for fleets. | 1924 | holman.com | Mount Laurel Township, United States |
Investor details for Formant
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Formant
6 people are tracked at Formant (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Jeff Linnell | Founder & CEO | Leadership |
Maya Zuckerman | Chief Of Staff | Leadership |
Comfort Adetoye | Customer Success Director | Leadership |
Anne Puyt | Vice President Of Customer Success | Leadership |
Seth Bradley | Finance & Accounting Manager | Team |
Jesica Chavez Sanchez | Principal Customer Success Manager | Team |
Complete people profiles for Formant
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Investments & Acquisitions by Formant
Formant has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Formation Robotics.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of cloud-based robotic solutions | formation.cx | Pittsburgh, United States | 2018 | Aug 2019 | •••• |
Complete acquisition details for Formant
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- Exports
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Timeline of Formant
4 dated milestones of Formant across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Formant is founded.
- Funding First funding round of $6.0M.
- Acquisition Acquires Formation Robotics.
- Funding Latest funding round, Series B, of $21.0M.
Competitors of Formant
Formant has 3 listed competitors in our database, 3 of them funded. They include Covariant, Viam and Trace Machina.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| covariant.ai | 2017 | Emeryville, United States | $202M | 70 | Imitation models are developed for teaching robotic arms articulation tasks. | |
| viam.com | 2020 | New York, United States | $117M | A platform for integrating data, AI, and automation is developed. | ||
| tracemachina.com | 2023 | Palo Alto, United States | $4.7M | Simulation infrastructure is provided for safety-critical physical world AI development. |
Detailed competitors of Formant
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Web traffic of Formant
The website of Formant (formant.io) receives about 21.1K visits a month.
- Monthly visits21.1K
▲ 4.9% vs previous month
Websites whose visitors overlap most with Formant. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
thinkrobotics.com | thinkrobotics.com | 90% | #195,950 | – | |
| edureka.co | 90% | 540K | #94,209 | View details |
Top companies in Industrial Automation & Robotics
3 companies that operate in the same segment as Formant (Industrial Automation & Robotics) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Autonomous humanoid robots are developed for commercial deployment. | 2022 | Sunnyvale, California, United States | USD 1.75 B | 939 | ||
Human performance is enhanced through awareness-based methods and tools. | 2024 | San Francisco, California, United States | USD 1.07 B | 361 | ||
Developer of LiDAR-based sensors | 2002 | San Francisco, California, United States | USD 129 M | USD 169.38 M | 192 |
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Related news about Formant
Complete news archive for Formant
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Frequently Asked Questions about Formant
Formant was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Formant is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Jeff Linnell is the CEO of Formant, as recorded in our data. They have also founded this company.
Formant is a funded company, having raised a total of $45M across 3 funding rounds to date. The company's 1st funding round was a Seed of $6M, raised on Dec 2018.
Formant was founded in 2017 and is headquartered in San Francisco, United States. Cloud-based platforms are provided by the company for managing robot fleets within the robotics sector. Services include proactive monitoring, data storage from sensors, business insights, collaboration tools, and orchestration for scalability. A dashboard enables deployment and runtime improvements, with fleet-wide visibility from individual robots. Operations are supported through a subscription-based model.
Formant's top competitors include Covariant, Viam and Trace Machina.
Formant offers Data Platform, Workflows, and Real-time Monitoring.
Formant has made 1 acquisition, including Formation Robotics.
Formant has 11 investors. Key investors include Ericsson, Holman, BMW i Ventures, Intel Capital, and GS Futures.
Formant operates through Formant Inc.