About FormFire
FormFire is a Financial Services company based in Cleveland (United States) founded in 2006, and was acquired by AgencyBloc in July 2022. Insurance quoting platform used by brokers and agents. The company has 31 employees. Its website formfire.com draws about 11 thousand monthly visits. Its focus areas include FinTech, Insurance IT, Insurance Policy Solutions and Software for Insurance Intermediaries. Its legal entity is FORMFIRE, LLC. Its competitors include Covr, WatchTower and Briza; 3 of its 3 listed competitors have raised funding.
Company details
FormFire was founded in 2006 and is headquartered in Cleveland, United States. The platform operates within the insurance technology sector, providing tools for brokers and agents to handle quoting processes. Services include an Intelligent Interview System for medical health questionnaires, eSignature capabilities, form mapping to transfer data to applications, business reporting on group renewals, and a quoting engine that accesses carrier quotes based on demographic details.
- Headquarters Cleveland, United States
- Employees 31
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Website formfire.com
- Social LinkedIn X Facebook
- Acquired by AgencyBloc (Jul 2022)
- Legal Name Formfire, Llc
- Investors
- Employee Count31
- Acquired byAgencyBloc
(Jul 2022)
Investors in FormFire
FormFire has secured backing from 1 investor. Prominent investors backing the company include AgencyBloc.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based agency management software is provided for insurance. | 2009 | agencybloc.com | Cedar Falls, United States |
Investor details for FormFire
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People of FormFire
3 people are tracked at FormFire (1 in leadership, 2 in team); the tracked headcount is 31.
| Name | Role | Group |
|---|---|---|
Brian Phlipot - MBA, CSM | Director Of Software Development | Leadership |
Rutuja Deshmukh | Software Engineer | Team |
Diane Jusko | Customer Insights Manager at FormFire | Team |
Complete people profiles for FormFire
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Timeline of FormFire
2 dated milestones of FormFire across 16 years, from founding to its latest funding, stage changes and deals.
- Founded FormFire is founded.
- Exit Acquired by AgencyBloc.
Competitors of FormFire
FormFire has 3 listed competitors in our database, 3 of them funded. They include Covr, WatchTower and Briza.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| covrtech.com | 2013 | Boise, United States | $30M | 77 | AI & cloud-based insurance quoting solutions for the insurance industry | |
| watchtowerbenefits.com | 2015 | Chicago, United States | $8M | 156 | Quoting software for insurance industry | |
| briza.com | 2016 | Austin, United States | $11M | 6 | Policy distribution software for insurance quoting and binding is provided. |
Detailed competitors of FormFire
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- Full competitor set
- Operating metrics
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Web traffic of FormFire
The website of FormFire (formfire.com) receives about 10.7K visits a month and ranks #1,455,188 among all websites worldwide, #5,389 in Insurance.
- Monthly visits10.7K
▼ 31.4% vs previous month
- Unique visitors8.5K
per month
- Global rank#1,455,188
among all websites
- Category rank#5,389
Finance · Insurance
- Bounce rate53%
- Pages per visit2.5
- Average visit1 min 38 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with FormFire. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| humana.com | 100% | 10.5M | #4,629 | View details | |
compassstudenthealthinsurance.com | compassstudenthealthinsurance.com | 82% | – | ||
entryform.semcat.net | entryform.semcat.net | 81% | – | ||
medicarequoteengine.com | medicarequoteengine.com | 81% | – | ||
| healthmarkets.com | 79% | 240.6K | #133,969 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for FormFire
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- 10 similar websites
- Audience overlap
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Top companies in Insurance Technology & Support Services
3 companies that operate in the same segment as FormFire (Insurance Technology & Support Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based platform for property and casualty insurance is provided. | 2001 | San Mateo, California, United States | USD 1.48 B | 226 | ||
Claims administration, loss adjusting, and benefits management services are provided. | 1969 | Memphis, Tennessee, United States | USD 2.63 M | |||
Online property and casualty insurance is provided for businesses. | 2017 | San Francisco, California, United States | USD 800 M | 699 |
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Frequently Asked Questions about FormFire
FormFire was founded in 2006.
FormFire is headquartered in Cleveland, United States. It is registered at Cleveland, Ohio, United States.
FormFire has 31 employees.
FormFire was founded in 2006 and is headquartered in Cleveland, United States. The platform operates within the insurance technology sector, providing tools for brokers and agents to handle quoting processes. Services include an Intelligent Interview System for medical health questionnaires, eSignature capabilities, form mapping to transfer data to applications, business reporting on group renewals, and a quoting engine that accesses carrier quotes based on demographic details.
FormFire's top competitors include Covr, WatchTower and Briza.
FormFire has 1 investor. Key investors include AgencyBloc.
FormFire operates through Formfire, Llc.
Yes. FormFire was acquired by AgencyBloc in July 2022.