About FORMIA
FORMIA is a Travel & Hospitality company based in Hong Kong (China) founded in 2002, and was acquired by ADA Cosmetics in February 2010. Provider of travel agency services. FORMIA offers products and services including Amenity Kits, Cosmetics and Toiletries, Comfort Items, Children’s Items, and Promotional Items. Its focus areas include Travel and Hospitality, Travel Agencies and Horizontal. Its legal entity is FORMIA Ltd.
Company details
FORMIA, based in Hong Kong, focuses on travel and hospitality, travel agencies, and horizontal. Provider of travel agency services. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Hong Kong, China
- Stage Acquired
- SectorsTravel & Hospitality
- Website formia.com
- Social LinkedIn Instagram
- Acquired by ADA Cosmetics (Feb 2010)
- Legal Name Formia Ltd
- Investors
- Acquired byADA Cosmetics
(Feb 2010)
Products & Services of FORMIA
FORMIA offers a comprehensive portfolio of products and services, including Amenity Kits, Cosmetics and Toiletries, Comfort Items, Children’s Items, and Promotional Items.
Thoughtfully designed kits for airline passengers' needs.
Health and relaxation-focused brands for onboard use.
Items like sleepwear and eye masks for enhanced comfort.
Toys and gifts tailored for young travelers on flights.
Exclusive products that add value to airline branding.
Investors in FORMIA
FORMIA has secured backing from 1 investor. Prominent investors backing the company include ADA Cosmetics.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manufacturer of bright steel bars and related products | 1979 | ada-international.com | Kehl, Germany |
Investor details for FORMIA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FORMIA
13 people are tracked at FORMIA (7 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
René Lux | Chief Operating Officer | Leadership |
Niklas Sandor | Chief Commercial Officer | Leadership |
Michele R. | Director - North America, Business And Sales Development | Leadership |
Ben Read | Creative Director | Leadership |
Sophy Young-Rovetto | Brand Strategy And Operations Director | Leadership |
Roland Grohmann | CEO & Managing Partner | Leadership |
Alice Carli | Senior Brand Director | Leadership |
Alisha Zagloel | UK Brand Manager | Team |
Wallis Chu | Senior Account Manager | Team |
Rafael Vargas | Sourcing And Supply Chain Senior Manager | Team |
Angel Tse | Finance Manager | Team |
Louis Liu | Demand & Supply Planning Manager | Team |
Giulio Zottarelli | Senior Brand & Business Development Manager | Team |
Complete people profiles for FORMIA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FORMIA
2 dated milestones of FORMIA across 8 years, from founding to its latest funding, stage changes and deals.
- Founded FORMIA is founded.
- Exit Acquired by ADA Cosmetics.
Web traffic of FORMIA
The website of FORMIA (formia.com) receives about 4.5K visits a month.
- Monthly visits4.5K
▼ 24.1% vs previous month
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Frequently Asked Questions about FORMIA
FORMIA was founded in 2002.
FORMIA is headquartered in Hong Kong, China.
FORMIA, based in Hong Kong, focuses on travel and hospitality, travel agencies, and horizontal. Provider of travel agency services. The company prioritizes operational excellence, innovation, and customer-centric approaches for success. It continues to evolve, meeting industry challenges with strategic approaches.
FORMIA offers Amenity Kits, Cosmetics and Toiletries, Comfort Items, Children’s Items, and Promotional Items.
FORMIA has 1 investor. Key investors include ADA Cosmetics.
FORMIA operates through Formia Ltd.
Yes. FORMIA was acquired by ADA Cosmetics in February 2010.