About ForNova
ForNova is a company based in London (United Kingdom) founded in 2008 by Dmitry Babitsky and Michael Rubanovich.. ForNova has raised $24 million across 2 funding rounds from investors including JAL Ventures, Forestay Capital and B-FLEXION. The company has 8 employees as of December 31, 2022. ForNova has completed 1 acquisition, including Hotels BI. ForNova offers products and services including Competitive Intelligence, Distribution Intelligence, Revenue Intelligence, and E-Commerce Optimizer. ForNova operates in a competitive market with competitors including SiteMinder, ONDA, The Hotels Network, HotelRunner and STAAH, among others.
- Headquarter London, United Kingdom
- Employees 8 as on 31 Dec, 2022
- Founders Dmitry Babitsky, Michael Rubanovich
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Sectors
TechnologyTravel & Hospitality
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Phone
*********
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Website
*********
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Social
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- Legal Name Fornova Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$24 M (USD)
in 2 rounds
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Latest Funding Round
$7 M (USD), Series B
Sep 05, 2019
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Investors
JAL Ventures
& 3 more
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Employee Count
8
as on Dec 31, 2022
- Investments & Acquisitions
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Products & Services of ForNova
ForNova offers a comprehensive portfolio of products and services, including Competitive Intelligence, Distribution Intelligence, Revenue Intelligence, and E-Commerce Optimizer. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Monitors hotel performance against competitors for market share insights.
Manages digital distribution across OTAs and metasearch sites effectively.
Provides revenue analytics and customer segmentation for risk reduction.
Optimizes marketing spend on direct channels for better ROI.
Funding Insights of ForNova
ForNova has successfully raised a total of $24M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in September 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $7.0M
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First Round
First Round
(02 May 2017)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2019 | Amount | Series B - ForNova | Valuation |
investors |
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| May, 2017 | Amount | Series B - ForNova | Valuation | DTCP |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ForNova
ForNova has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include JAL Ventures, Forestay Capital and B-FLEXION. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital is invested in software and data-driven startups.
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Founded Year | Domain | Location | |
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Private equity and infrastructure fund investing in multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ForNova
ForNova has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Hotels BI. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Analytics & BI tools for the hospitality industry
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - ForNova
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fornova Comparisons
Competitors of ForNova
ForNova operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SiteMinder, ONDA, The Hotels Network, HotelRunner and STAAH, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-driven reservation software is provided for hotel management.
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| domain | founded_year | HQ Location |
Reservation management app is offered for guesthouses and hotels.
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| domain | founded_year | HQ Location |
Direct hotel bookings are boosted via specialized software tools.
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| domain | founded_year | HQ Location |
Cloud-based channel manager platform for hotels is provided.
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| domain | founded_year | HQ Location |
Cloud-based channel management solutions are offered to accommodation operators.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fornova
Frequently Asked Questions about ForNova
When was ForNova founded?
ForNova was founded in 2008 and raised its 1st funding round 9 years after it was founded.
Where is ForNova located?
ForNova is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of ForNova?
David Samuel is the current CEO of ForNova.
Is ForNova a funded company?
ForNova is a funded company, having raised a total of $24M across 2 funding rounds to date. The company's 1st funding round was a Series B of $17M, raised on May 02, 2017.
How many employees does ForNova have?
As of Dec 31, 2022, the latest employee count at ForNova is 8.
What does ForNova do?
ForNova is the provider of market intelligence and market visibility solutions for hotels. Its technology called SuperNova is a patented image-based scanning technology which scans, extracts and analyzes online hospitality data. Its offering is a two-tiered solution, a market intelligence product that allows hotels to collect and analyze all the available information from the market to check their hotels pricing, ranking distribution and a channeling and market visibility product that offers smart connectivity to the marketing channels so as to boost hotel bookings. Based in Israel with offices in London, Amsterdam, New York and Ukraine, the company claims to serve more than 13k hotels including brands such as Marriott, Hilton, NH Hotels, and Premier Inn. It has also developed Goldenfeeds for use to the online retailers.
Who are the top competitors of ForNova?
ForNova's top competitors include SiteMinder, HotelRunner and The Hotels Network.
What products or services does ForNova offer?
ForNova offers Competitive Intelligence, Distribution Intelligence, Revenue Intelligence, and E-Commerce Optimizer.
How many acquisitions has ForNova made?
ForNova has made 1 acquisition, including Hotels BI.
Who are ForNova's investors?
ForNova has 4 investors. Key investors include JAL Ventures, Forestay Capital, B-FLEXION, and DTCP.