About FRAMA
FRAMA is a company based in Copenhagen (Denmark) founded in 2011 by Niels Stroyer Christophersen was acquired by Quadient in February 2024. The company has 31 employees. FRAMA offers products and services including Furniture, Fragrances, Lighting, Ceramics, and Decor. FRAMA operates in a competitive market with competitors including New Works, Kabeltromlen, Trip Trap, FDB Mobler and Cozy living, among others.
- Headquarter Copenhagen, Denmark
- Employees 31
- Founders Niels Stroyer Christophersen
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website framacph.com
- Social LinkedIn Facebook Instagram
- Acquired by Quadient (Feb 2024)
- Legal Name Frama Aps
Products & Services of FRAMA
FRAMA offers a comprehensive portfolio of products and services, including Furniture, Fragrances, Lighting, Ceramics, and Decor.
Collection of modern designs for living and storage spaces
Scented candles and diffusers for home ambiance
Various lights including floor and table options
Bowls and mugs made from honest materials
Items like mirrors and rugs for interior styling
Investors in FRAMA
FRAMA has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Quadient.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Customer experience and digital communication software | 1924 | quadient.com | Milford, United States |
Investor details for FRAMA
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People of FRAMA
10 people are tracked at FRAMA (7 in leadership, 3 in team); the tracked headcount is 31.
| Name | Role | Group |
|---|---|---|
Niels Stroyer Christophersen | Founder & CEO | Leadership |
Julie Lindvang Nielsen | Head Of Care | Leadership |
Rhya Johnston-Wallace | Head Of Marketing & Digital | Leadership |
Fredrik Egeland Aartun | Head Of Creative | Leadership |
Baixiang Chen | Commercial Director | Leadership |
Oscar Can Yilmaz Jantzen | Head Of Operations | Leadership |
Philipp Süssmann | Head Of Design | Leadership |
Vivi Toft | Ecommerce Specialist | Team |
Alina Becker | Creative Producer | Team |
Carla A. | Digital Marketing Specialist | Team |
Complete people profiles for FRAMA
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Timeline of FRAMA
2 dated milestones of FRAMA across 13 years, from founding to its latest funding, stage changes and deals.
- Founded FRAMA is founded.
- Exit Acquired by Quadient.
Competitors of FRAMA
FRAMA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as New Works, Kabeltromlen, Trip Trap, FDB Mobler and Cozy living, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| newworks.dk | 2015 | Copenhagen, Denmark | – | 19 | Designs and sells modern Scandinavian furniture, lighting, and decorative objects. | |
| kabeltromlen.dk | 2019 | Hasselager, Denmark | – | 4 | Home improvement products including furniture and lamps are offered online. | |
| triptrap.dk | 1976 | Silkeborg, Denmark | – | – | Provider of outdoor furniture, specializing in outdoor accessories and benches | |
| fdbmobler.dk | 1942 | Albertslund, Denmark | – | 76 | Sofas, coffee tables, lightings, textiles, and accessories are offered online. | |
| cozyliving.dk | 2012 | Alleroed, Denmark | – | – | Operates a direct-to-consumer brand offering diverse home improvement products. | |
| nikojune.com | 2020 | Copenhagen, Denmark | – | 1 | Operates a direct-to-consumer brand offering multi-category home products. | |
| renaatelier.com | 2022 | Frederiksberg, Denmark | – | – | Offers handcrafted natural stone furniture, tableware, and bespoke designs worldwide. | |
| okayoak.dk | 2014 | Gentofte, Denmark | – | – | Runs a direct-to-consumer brand offering multi-category home improvement products. | |
| linddna.com | 2013 | Aarhus, Denmark | – | – | Runs a direct-to-consumer brand for eco-friendly multi-category home products. |
Detailed competitors of FRAMA
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- Full competitor set
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Web traffic of FRAMA
The website of FRAMA (framacph.com) receives about 95.6K visits a month.
- Monthly visits95.6K
▲ 2.4% vs previous month
Websites whose visitors overlap most with FRAMA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
entertheloft.com | entertheloft.com | 100% | – | #1,699,798 | – |
kollektedby.no | kollektedby.no | 91% | – | #2,244,609 | – |
| battenhome.co | 90% | – | #593,953 | View details | |
gufram.it | gufram.it | 89% | – | #306,016 | – |
gan-rugs.com | gan-rugs.com | 87% | – | #1,774,167 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for FRAMA
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- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Frama
Complete news archive for FRAMA
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Similar companies to FRAMA
10 companies that operate in the same segment as FRAMA (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about FRAMA
FRAMA was founded in 2011.
FRAMA is headquartered in Copenhagen, Denmark.
Niels Stroyer Christophersen is the current CEO of FRAMA. They have also founded this company.
FRAMA has 31 employees.
FRAMA was established in 2011 in Copenhagen, Denmark, as a design brand focused on lifestyle objects. Furniture, home accessories, and personal care items are produced using straightforward materials and designs. Operations center on creating functional products in the home goods sector, with manufacturing and design processes based in Copenhagen. The brand emphasizes durability and simplicity in its offerings for everyday use.
FRAMA's top competitors include Kabeltromlen, FDB Mobler and Trip Trap.
FRAMA offers Furniture, Fragrances, Lighting, Ceramics, and Decor.
FRAMA has 1 investor. Key investors include Quadient.
FRAMA operates through Frama Aps.
Yes. FRAMA was acquired by Quadient in February 2024.