FRAMA

Copenhagen, Denmark Founded: 2011 • Age: 15 yrs Acquired By Quadient
Multi-category home improvement products are sold online by FRAMA.

About FRAMA

FRAMA is a company based in Copenhagen (Denmark) founded in 2011 by Niels Stroyer Christophersen was acquired by Quadient in February 2024.. The company has 31 employees as of August 31, 2024. FRAMA offers products and services including Furniture, Fragrances, Lighting, Ceramics, and Decor. FRAMA operates in a competitive market with competitors including New Works, Kabeltromlen, Trip Trap, FDB Mobler and Cozy living, among others.

  • Headquarter Copenhagen, Denmark
  • Employees 31 as on 31 Aug, 2024
  • Founders Niels Stroyer Christophersen
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Frama Aps
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
    $1.89 M (USD)
    8
    as on Dec 31, 2022
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    31

    as on Aug 31, 2024

  • Acquired by
    Quadient

    (Feb 01, 2024)

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Products & Services of FRAMA

FRAMA offers a comprehensive portfolio of products and services, including Furniture, Fragrances, Lighting, Ceramics, and Decor. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Collection of modern designs for living and storage spaces

Scented candles and diffusers for home ambiance

Various lights including floor and table options

Bowls and mugs made from honest materials

Items like mirrors and rugs for interior styling

People of FRAMA
Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Alina Becker
Creative Producer
People
Julie Lindvang Nielsen
Head Of Care
People
Rhya Johnston-Wallace
Head Of Marketing & Digital
People
Fredrik Egeland Aartun
Head Of Creative

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Funding Insights of FRAMA

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in FRAMA

FRAMA has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Quadient. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Customer experience and digital communication software
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by FRAMA

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - FRAMA

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Frama Comparisons

Employees
+
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Competitors of FRAMA

FRAMA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as New Works, Kabeltromlen, Trip Trap, FDB Mobler and Cozy living, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Designs and sells modern Scandinavian furniture, lighting, and decorative objects.
domain founded_year HQ Location
Home improvement products including furniture and lamps are offered online.
domain founded_year HQ Location
Provider of outdoor furniture, specializing in outdoor accessories and benches
domain founded_year HQ Location
Sofas, coffee tables, lightings, textiles, and accessories are offered online.
domain founded_year HQ Location
Operates a direct-to-consumer brand offering diverse home improvement products.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Frama

Frequently Asked Questions about FRAMA

When was FRAMA founded?

FRAMA was founded in 2011.

Where is FRAMA located?

FRAMA is headquartered in Copenhagen, Denmark.

Who is the current CEO of FRAMA?

Niels Stroyer Christophersen is the current CEO of FRAMA. They have also founded this company.

How many employees does FRAMA have?

As of Aug 31, 2024, the latest employee count at FRAMA is 31.

What does FRAMA do?

FRAMA was established in 2011 in Copenhagen, Denmark, as a design brand focused on lifestyle objects. Furniture, home accessories, and personal care items are produced using straightforward materials and designs. Operations center on creating functional products in the home goods sector, with manufacturing and design processes based in Copenhagen. The brand emphasizes durability and simplicity in its offerings for everyday use.

Who are the top competitors of FRAMA?

FRAMA's top competitors include Kabeltromlen, FDB Mobler and Trip Trap.

What products or services does FRAMA offer?

FRAMA offers Furniture, Fragrances, Lighting, Ceramics, and Decor.

Who are FRAMA's investors?

FRAMA has 1 investor. Key investors include Quadient.

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