About Franssons
Franssons is a Consumer company based in Granna (Sweden) founded in 2004, and was acquired by Humble Group in May 2022. Internet first brand offering candy products. Its chief executive, as recorded, is Simon Petren. Franssons offers products and services including Polkagrisar, Reklamgodis, and Sockerfria Polkagrisar. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks.
Company details
Franssons was established in 2004 in Granna, Sweden, as an internet-first brand in the confectionery sector. Candy products, including traditional Swedish polkagrisar, are distributed primarily through the online domain franssonspolkagrisar.se. Operations focus on e-commerce sales, with the company led by CEO Simon Petren. The business remains centered in Sweden, serving domestic and international customers via digital channels.
- Headquarters Granna, Sweden
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website franssonspolkagrisar.se
- Acquired by Humble Group (May 2022)
- Investors
- Acquired byHumble Group
(May 2022)
Products & Services of Franssons
Franssons offers a comprehensive portfolio of products and services, including Polkagrisar, Reklamgodis, and Sockerfria Polkagrisar.
Traditional hard candy made from sugar and flavors for consumption.
Branded candy items used for promotional and marketing purposes.
Sugar-free versions of polkagris for dietary-conscious consumers.
Investors in Franssons
Franssons has secured backing from 1 investor. Prominent investors backing the company include Humble Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A modern FMCG group focused on sustainable consumer products is operated. | humblegroup.se | Sweden |
Investor details for Franssons
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Franssons
1 people are tracked at Franssons (1 in leadership).
| Name | Role | Group |
|---|---|---|
Simon Petren | CEO | Leadership |
Complete people profiles for Franssons
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Franssons
2 dated milestones of Franssons across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Franssons is founded.
- Exit Acquired by Humble Group.
Web traffic of Franssons
The website of Franssons (franssonspolkagrisar.se) receives about 4K visits a month.
- Monthly visits4K
▲ 24.1% vs previous month
Websites whose visitors overlap most with Franssons. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
almaspolkagriskokeri.se | almaspolkagriskokeri.se | 100% | #4,528,248 | – | |
polkagris.com | polkagris.com | 74% | #3,120,129 | – |
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Frequently Asked Questions about Franssons
Franssons was founded in 2004.
Franssons is headquartered in Granna, Sweden. It is registered at Granna, Jonkoping County, Sweden.
Simon Petren is the CEO of Franssons, as recorded in our data.
Franssons was established in 2004 in Granna, Sweden, as an internet-first brand in the confectionery sector. Candy products, including traditional Swedish polkagrisar, are distributed primarily through the online domain franssonspolkagrisar.se. Operations focus on e-commerce sales, with the company led by CEO Simon Petren. The business remains centered in Sweden, serving domestic and international customers via digital channels.
Franssons offers Polkagrisar, Reklamgodis, and Sockerfria Polkagrisar.
Franssons has 1 investor. Key investors include Humble Group.
Yes. Franssons was acquired by Humble Group in May 2022.