About FREE NOW
FREE NOW is a company based in Hamburg (Germany) founded in 2009 was acquired by Lyft in April 2025.. FREE NOW has raised $76.45 million across 4 funding rounds from investors including Lyft, Accel and Atomico. FREE NOW has completed 1 acquisition, including Djump. FREE NOW offers products and services including Taxi App, eScooter Service, and eBike Service. FREE NOW operates in a competitive market with competitors including Grab, inDrive, Bolt, Gozem and YASSIR, among others.
- Headquarter Hamburg, Germany
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Sectors
Transportation, Automotive & Logistics
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Email
***********
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Phone
*********
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Website
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Social
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Products & Services of FREE NOW
FREE NOW offers a comprehensive portfolio of products and services, including Taxi App, eScooter Service, and eBike Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for booking taxis and quick urban transport services
Service for renting eScooters for short-distance travel
Service for renting eBikes for eco-friendly commuting
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Software Development Team
50 people
Product Management Team
24 people
Operations Team
15 people
Finance and Accounting
13 people
Senior Team
12 people
Data Analysis and Operations Team
12 people
Sales and Marketing
10 people
Leadership Team
7 people
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Funding Insights of FREE NOW
FREE NOW has successfully raised a total of $76.45M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(29 Mar 2012)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2014 | Amount | Series B - FREE NOW | Valuation | Hikari Tsushin |
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| Jan, 2014 | Amount | Series B - FREE NOW | Valuation |
investors |
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| Feb, 2013 | Amount | Series B - FREE NOW | Valuation | Union Square Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FREE NOW
FREE NOW has secured backing from 8 investors, including institutional and venture fund investors. Prominent investors backing the company include Lyft, Accel and Atomico. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital firm focused on blockchain, wellbeing, and multiple sectors
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Founded Year | Domain | Location | |
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Tech-based companies are invested in by Atomico venture capital fund.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FREE NOW
FREE NOW has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Djump. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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On-demand ride-sharing taxi services are facilitated via a mobile app.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - FREE NOW
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Free Now Comparisons
Competitors of FREE NOW
FREE NOW operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Grab, inDrive, Bolt, Gozem and YASSIR, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ride-hailing and on-demand delivery services are aggregated via mobile app.
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
Ride-hailing and on-demand services are aggregated through a mobile app.
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| domain | founded_year | HQ Location |
Ride-hailing and on-demand services are facilitated through a mobile app.
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| domain | founded_year | HQ Location |
A SuperApp for delivery and marketplace services in LATAM is operated.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Free Now
Frequently Asked Questions about FREE NOW
When was FREE NOW founded?
FREE NOW was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Where is FREE NOW located?
FREE NOW is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.
Who is the current CEO of FREE NOW?
Eckart Diepenhorst is the current CEO of FREE NOW.
Is FREE NOW a funded company?
FREE NOW is a funded company, having raised a total of $76.45M across 4 funding rounds to date. The company's 1st funding round was a Series B of $30.6M, raised on Mar 29, 2012.
What does FREE NOW do?
App-based ride-hailing and multi-category vehicle sharing platform. Users can find and book their ride by providing the pickup and drop location, vehicle type, and more. It also has several features like live tracking of the ride, shares the live location to friends and families, pre-booking of taxies, and more. Also, it offers electric kick scooter sharing, car-sharing services, and more. The mobile app is available for both Android and iOS devices.
Who are the top competitors of FREE NOW?
What products or services does FREE NOW offer?
FREE NOW offers Taxi App, eScooter Service, and eBike Service.
How many acquisitions has FREE NOW made?
FREE NOW has made 1 acquisition, including Djump.
Who are FREE NOW's investors?
FREE NOW has 8 investors. Key investors include Lyft, Accel, Atomico, Hikari Tsushin, and Union Square Ventures.
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