FreeAgent

Edinburgh, United Kingdom Founded: 2007 • Age: 19 yrs Acquired By RBS Group
Cloud-based accounting software is provided for small businesses and freelancers.
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About FreeAgent

FreeAgent is a company based in Edinburgh (United Kingdom) founded in 2007 was acquired by RBS Group in March 2018.. FreeAgent has raised $21.89 million across 7 funding rounds from investors including Iris, SaaS Capital and Lightbank. The company has 264 employees as of December 31, 2021. FreeAgent has completed 1 acquisition, including 60mo. FreeAgent offers products and services including FreeAgent Accounting Software and Mobile Apps. FreeAgent operates in a competitive market with competitors including Intuit, Visma, Wave, Xero and FreshBooks, among others.

  • Headquarter Edinburgh, United Kingdom
  • Employees 264 as on 31 Dec, 2021
  • Stage Public
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Freeagent Central Ltd
  • Date of Incorporation 19 Feb, 2007
  • Jurisdiction EDINBURGH, SCOTLAND
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $22.61 M (USD)
    14
    as on Dec 31, 2021
  • Net Profit
    $-6.11 M (USD)
    2
    as on Dec 31, 2021
  • EBITDA
    $-7.53 M (USD)
    2
    as on Dec 31, 2021
  • Total Equity Funding
    $21.89 M (USD)

    in 7 rounds

  • Latest Funding Round
    $2.7 M (USD), Series A

    May 21, 2015

  • Investors
    Iris

    & 4 more

  • Employee Count
    264

    as on Dec 31, 2021

  • Investments & Acquisitions
  • Acquired by
    RBS Group

    (Mar 27, 2018)

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Products & Services of FreeAgent

FreeAgent offers a comprehensive portfolio of products and services, including FreeAgent Accounting Software and Mobile Apps. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Manages business finances, invoicing, and tax filings

Enables on-the-go access to accounting features

People of FreeAgent
Headcount 200-500
Employee Profiles 95
Employee Profiles
People
Ina Pabat-Stroe
Senior Marketing Manager, Level 2
People
Ruairidh Holwill
Senior Software Engineer
People
Eric Rittenhouse
Business Development Executive
People
Angela Fleming
VP, Product

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Funding Insights of FreeAgent

FreeAgent has successfully raised a total of $21.89M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $2.7 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Series A — $2.7M
  • First Round

    (20 Mar 2009)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2015 Amount Series A - FreeAgent Valuation

investors

Apr, 2015 Amount Debt – Conventional - FreeAgent Valuation

investors

Mar, 2013 Amount Series A - FreeAgent Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in FreeAgent

FreeAgent has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Iris, SaaS Capital and Lightbank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Tech focused seed & early stage VC firm investing primarily in the US
Founded Year Domain Location
Early-stage tech and internet startups are funded by SM TRUST.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by FreeAgent

FreeAgent has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 60mo. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Business Finance & Forecasting Software
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - FreeAgent

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Freeagent Comparisons

Employees
+
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Competitors of FreeAgent

FreeAgent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Intuit, Visma, Wave, Xero and FreshBooks, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Financial and accounting software is developed for businesses and individuals.
domain founded_year HQ Location
Cloud-based ERP software is provided for business management across segments.
domain founded_year HQ Location
Web-based accounting software is offered for business use.
domain founded_year HQ Location
Cloud-based accounting and payment management is offered for small businesses.
domain founded_year HQ Location
Cloud-based invoicing and accounting software is offered for businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Freeagent

Frequently Asked Questions about FreeAgent

When was FreeAgent founded?

FreeAgent was founded in 2007 and raised its 1st funding round 2 years after it was founded.

Where is FreeAgent located?

FreeAgent is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.

Is FreeAgent a funded company?

FreeAgent is a funded company, having raised a total of $21.89M across 7 funding rounds to date. The company's 1st funding round was a Series A of $164.13K, raised on Mar 20, 2009.

How many employees does FreeAgent have?

As of Dec 31, 2021, the latest employee count at FreeAgent is 264.

What is the annual revenue of FreeAgent?

Annual revenue of FreeAgent is $22.61M as on Dec 31, 2021.

What does FreeAgent do?

FreeAgent was founded in 2007 in Edinburgh, United Kingdom, as a provider of cloud-based accounting software aimed at small businesses, freelancers, and accountants. Services are delivered for expense logging, invoice creation and dispatch, time tracking, tax bill forecasting, RTI-compliant payroll processing, estimate management, and cash flow monitoring. Operations center on financial task automation within the UK accounting sector.

Who are the top competitors of FreeAgent?

FreeAgent's top competitors include Intuit, Visma and Found.

What products or services does FreeAgent offer?

FreeAgent offers FreeAgent Accounting Software and Mobile Apps.

How many acquisitions has FreeAgent made?

FreeAgent has made 1 acquisition, including 60mo.

Who are FreeAgent's investors?

FreeAgent has 5 investors. Key investors include Iris, SaaS Capital, Lightbank, SM TRUST, and NatWest Group.

What is FreeAgent's valuation?

The valuation of FreeAgent is $47.28M as of May 2015.

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