About Freja
Freja is a Consumer company based in London (United Kingdom) founded in 2020 by Edward Armitage and Jessica Higgins. Provider of bone broth natural ingredients. Freja has raised $2.54 million across 1 funding round from investors including Syndicate Room, Paul Polman and Giles Brook. Its chief executive, as recorded, is Edward Armitage. Its website frejafoods.com draws about 246 thousand monthly visits. Freja offers products and services including Classic Bone Broth, Bone Broth Shakes, Instant Bone Broth, Bone Broth Nutrition, and Pho & Ramen. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Organic. Its legal entity is TAKE STOCK FOODS LIMITED. Its competitors include Nurture Brands, Julienne Bruno and Aytac Food; 2 of its 3 listed competitors have raised funding.
Company details
Freja Foods was established in 2020 in London, United Kingdom, within the food production sector. Bone broth is manufactured using entirely natural components, with a focus on responsible sourcing. Various flavors are available, and products are distributed through delivery services to customers across the region. Operations emphasize quality control in the preparation of these broths.
- Headquarters London, United Kingdom
- Founders Edward Armitage, Jessica Higgins
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website frejafoods.com
- Social LinkedIn Facebook Instagram
- Legal Name Take Stock Foods Limited
- Date of Incorporation 15 Apr, 2020
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$2.54M (USD)
in 1 rounds
- Latest Funding Round$2.54M (USD), Seed
Jan 2024
- InvestorsSyndicate Room
& 7 more
Products & Services of Freja
Freja offers a comprehensive portfolio of products and services, including Classic Bone Broth, Bone Broth Shakes, Instant Bone Broth, Bone Broth Nutrition, and Pho & Ramen.
Provides collagen and proteins for gut health support.
Nutrient-rich shakes for daily protein and collagen intake.
Quick-dissolving broth for easy meal enhancement.
Powdered form for versatile nutritional boosting.
Instant options with bone broth for flavorful meals.
Funding Insights of Freja
Freja has successfully raised a total of $2.54M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.54 million completed in January 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.54M
- Total Rounds 1
- Last Round Seed — $2.54M
- First Round $2.54M
(Jan 2024)
- Investors Count 8
All 1 funding rounds of Freja with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $2.54M | Seed | – | Active Partners, Founders Capital |
8 investors in total: 4 institutional and 4 angel.
Investors in Freja
Freja has secured backing from 8 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Syndicate Room, Paul Polman and Giles Brook.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Active Partners is engaged in consumer-focused brand investments. | active.partners | London, United Kingdom | ||
Investments are made in pre-seed and seed-stage revolutionary technology companies. | founders-capital.com | London, United Kingdom | ||
A women-focused angel investment group is operated to support diverse startups. | mintventures.co.uk | United Kingdom | ||
Equity crowdfunding is facilitated for startups and co-investors. | 2013 | syndicateroom.com | Cambridge, United Kingdom | |
PP Paul Polman | Global business leader, ex-CEO Unilever, active angel investor in sustainability | unknown_3802fd623e9249789 | ||
GB Giles Brook | unknown_450de9ad60274984b | |||
JJ Joanna Jensen | unknown_3f777b8117e44ee09 | |||
SP Sally Preston | Angel investor focusing on Indian startups, background in tech and innovation. | unknown_9ad6331c3554401bb |
Investor details for Freja
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Freja
2 people are tracked at Freja (2 in leadership).
| Name | Role | Group |
|---|---|---|
Edward Armitage | Co-Founder & CEO | Leadership |
Jessica Higgins | Co-Founder | Leadership |
Complete people profiles for Freja
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Freja
2 dated milestones of Freja across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Freja is founded.
- Funding First funding round of $2.5M.
Competitors of Freja
Freja has 3 listed competitors in our database, 2 of them funded. They include Nurture Brands, Julienne Bruno and Aytac Food.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nurturebrands.com | 2019 | London, United Kingdom | $18.61M | 23 | Multi-category grocery supplies are offered via an internet-first brand. | |
| juliennebruno.com | 2020 | London, United Kingdom | $7.29M | 21 | Plant-based multi-category food and beverage products are offered. | |
| aytacfood.co.uk | 2000 | London, United Kingdom | 35 | Brand of multi-category organic food & beverages products |
Detailed competitors of Freja
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Freja
The website of Freja (frejafoods.com) receives about 246.3K visits a month.
- Monthly visits246.3K
▲ 32.7% vs previous month
Websites whose visitors overlap most with Freja. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ossaorganic.com | 100% | View details | |||
| frejanyc.com | 76% | 680.7K | #222,712 | View details | |
heavenmayhem.com | heavenmayhem.com | 62% | #147,811 | – | |
boroughbroth.co.uk | boroughbroth.co.uk | 43% | #820,848 | – |
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Related news about Freja
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Frequently Asked Questions about Freja
Freja was founded in 2020 and raised its 1st funding round 4 years after it was founded.
Freja is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Edward Armitage is the CEO of Freja, as recorded in our data. They have also founded this company.
Freja is a funded company, having raised a total of $2.54M across 1 funding round to date. The company's 1st funding round was a Seed of $2.54M, raised on Jan 2024.
Freja Foods was established in 2020 in London, United Kingdom, within the food production sector. Bone broth is manufactured using entirely natural components, with a focus on responsible sourcing. Various flavors are available, and products are distributed through delivery services to customers across the region. Operations emphasize quality control in the preparation of these broths.
Freja's top competitors include Nurture Brands, Julienne Bruno and Aytac Food.
Freja offers Classic Bone Broth, Bone Broth Shakes, Instant Bone Broth, Bone Broth Nutrition, and Pho & Ramen.
Freja has 8 investors. Key investors include Syndicate Room, Paul Polman, Giles Brook, Joanna Jensen, and Sally Preston.
Freja operates through Take Stock Foods Limited.
The website of Freja receives about 246 thousand visits a month.