About Fresh 2 Pick
Fresh 2 Pick is a Retail company based in Delhi (India) founded in 2020. It operates an online platform for ordering fresh vegetables and fruits. It operates on a B2C model. The company has 35 employees. Its Indian entity Rodeo Digital Private Limited reported revenue of ₹2.63 Cr. Its focus areas include E-commerce, Grocery and Fresh Produce. Similar companies include Blinkit, Bigbasket and Swiggy; 3 of its 3 listed similar companies have raised funding.
Company details
Fresh 2 Pick, established in 2020, excels in engaging in retail operations, operating online marketplaces, grocery, and fresh produce. Operates an online platform for ordering fresh vegetables and fruits. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
- Headquarters Delhi, India
- Employees 35
- SectorsRetail
- Website fresh2pick.com
- Legal Name Rodeo Digital Private Limited
- Date of Incorporation 18 Apr, 2019
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹2.63 Cr
FY 2025 · +26% YoY
- Net Loss-₹96 Lakh
FY 2025 · -36% margin
- EBITDA-₹1.10 Cr
FY 2025 · -42% margin
- Employee Count35
Associated legal entities of Fresh 2 Pick
Fresh 2 Pick operates through Rodeo Digital Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Rodeo Digital Private Limited CIN U72200KA2019PTC123523 | Active | 18 Apr 2019 | Bangalore, Karnataka | ₹2.6 Cr | 35 | 8 | View details |
Board of directors of Rodeo Digital Private Limited (Fresh 2 Pick)
Rodeo Digital Private Limited is the primary company behind Fresh 2 Pick. The board of Rodeo Digital Private Limited currently have 8 directors; the longest-serving is Venkatesan Ponnusamy, appointed in 2019. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Venkatesan Ponnusamy DIN 08303762 | Director | 18 Apr 2019 | 7 yrs 6 mo | Rodeo Digital Private Limited |
| Gopalakrishnan Venkatesan DIN 08303761 | Director | 18 Apr 2019 | 7 yrs 6 mo | Rodeo Digital Private Limited |
| Prasanna Vignesh Muhunthu Rammohan DIN 07712855 | Director | 28 Aug 2019 | 7 yrs 2 mo | Rodeo Digital Private Limited |
| Sujatha Murali DIN 08749760 | Director | 01 Jun 2020 | 6 yrs 4 mo | Rodeo Digital Private Limited |
| Kavitha Amudhan DIN 08749767 | Director | 01 Jun 2020 | 6 yrs 4 mo | Rodeo Digital Private Limited |
| Sandhya Murthy DIN 08749768 | Director | 01 Jun 2020 | 6 yrs 4 mo | Rodeo Digital Private Limited |
| Sri Lakshmi Vinnakota DIN 08760823 | Director | 15 Jun 2020 | 6 yrs 4 mo | Rodeo Digital Private Limited |
| Dharmarajan Karthikeyan DIN 07712227 | Director | 15 Sep 2021 | 5 yrs 1 mo | Rodeo Digital Private Limited |
Financials of Fresh 2 Pick
Figures of Rodeo Digital Private Limited, the primary company behind Fresh 2 Pick, for FY 2025. Revenue was ₹2.63 Cr (+26% year on year). Net loss was -₹96 Lakh (-36% margin). EBITDA was -₹1.10 Cr (-42% margin). Revenue has grown at a compounded annual rate of +27% over three years and +91% over five years.
- ₹2.63 CrRevenue · FY 2025 · +26% YoY
- -₹96 LakhNet loss · -36% margin
- -₹1.10 CrEBITDA · -42% margin
- ₹4.1 LakhPaid-up capital
- 35Employees (provident fund records)
- +27%Revenue CAGR, 3 years
- +91%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Rodeo Digital Private Limited are on its company page.
Detailed financial statements for Fresh 2 Pick
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Similar companies to Fresh 2 Pick
Fresh 2 Pick has 3 listed similar companies in our database, 3 of them funded. They include Blinkit, Bigbasket and Swiggy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| blinkit.com | 2013 | Gurugram, India | $757.52M | 5,975 | Instant delivery of groceries and essentials is facilitated online. | |
| bigbasket.com | 2011 | Bengaluru, India | $943.07M | 22,095 | Personal and household products are delivered via an e-commerce platform. | |
| swiggy.com | 2014 | Bengaluru, India | $3.62B | 4,953 | Food and grocery items are ordered via an online network. |
Detailed similar companies of Fresh 2 Pick
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Fresh 2 Pick (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | 11,913 |
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Frequently Asked Questions about Fresh 2 Pick
Fresh 2 Pick was founded in 2020.
Fresh 2 Pick is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Fresh 2 Pick has 35 employees.
The primary company behind Fresh 2 Pick, Rodeo Digital Private Limited, reported revenue of ₹2.63 Cr for FY 2025, up 26% year on year.
Fresh 2 Pick, established in 2020, excels in engaging in retail operations, operating online marketplaces, grocery, and fresh produce. Operates an online platform for ordering fresh vegetables and fruits. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
Fresh 2 Pick operates through Rodeo Digital Private Limited.
The legal entities of Fresh 2 Pick currently have 8 directors, including Sri Lakshmi Vinnakota, Sujatha Murali, Kavitha Amudhan and others.