About Fresh Enterprises
Fresh Enterprises is a company based in Irvine (United States) founded in 1990 was acquired by MTY Group in September 2016.. Fresh Enterprises has raised $50 million across 2 funding rounds from investors including MTY Group and L Catterton. Fresh Enterprises offers products and services including Burritos, Tacos, Salads, and Catering Services. Fresh Enterprises operates in a competitive market with competitors including Modern Market, Brinker, Huddle House, TGI Fridays and Applebees, among others.
- Headquarter Irvine, United States
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Mty Franchising Usa, Inc
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Products & Services of Fresh Enterprises
Fresh Enterprises offers a comprehensive portfolio of products and services, including Burritos, Tacos, Salads, and Catering Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Handmade Mexican burritos with fresh, farm-sourced ingredients.
Fresh tacos featuring authentic flavors and quality components.
Nutritious salads made with farm-fresh vegetables and proteins.
Custom catering for events with a variety of Mexican dishes.
Funding Insights of Fresh Enterprises
Fresh Enterprises has successfully raised a total of $50M across 2 strategic funding rounds. The most recent funding activity was a Unspecified round of $50 million completed in September 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Unspecified — $50.0M
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2010 | Amount | Unspecified - Fresh Enterprises | Valuation |
investors |
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| Jun, 1998 | Amount | Unspecified - Fresh Enterprises | Valuation | L Catterton |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fresh Enterprises
Fresh Enterprises has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include MTY Group and L Catterton. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Multiple restaurant brands are franchised and managed.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fresh Enterprises
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Fresh Enterprises
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fresh Enterprises Comparisons
Competitors of Fresh Enterprises
Fresh Enterprises operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Modern Market, Brinker, Huddle House, TGI Fridays and Applebees, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
A chain of restaurants provides meals and catering services.
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| domain | founded_year | HQ Location |
Global restaurant chains are owned and operated by Brinker International.
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| domain | founded_year | HQ Location |
Casual dining meals are served through a restaurant chain.
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| domain | founded_year | HQ Location |
A chain of casual dining restaurants is operated globally.
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| domain | founded_year | HQ Location |
Casual dining services are provided by a nationwide restaurant chain.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fresh Enterprises
Frequently Asked Questions about Fresh Enterprises
When was Fresh Enterprises founded?
Fresh Enterprises was founded in 1990 and raised its 1st funding round 8 years after it was founded.
Where is Fresh Enterprises located?
Fresh Enterprises is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Is Fresh Enterprises a funded company?
Fresh Enterprises is a funded company, having raised a total of $50M across 2 funding rounds to date.
What does Fresh Enterprises do?
Fresh Enterprises was founded in 1990 in Irvine, United States, within the restaurant sector. A chain of limited-service outlets is operated, focusing on Mexican cuisine. Quick-service meals are provided to customers in various U.S. locations. The domain bajafresh.com is maintained for brand-related online activities. Operations emphasize efficient dining experiences without full table service, aligning with fast-casual industry standards.
Who are the top competitors of Fresh Enterprises?
Fresh Enterprises's top competitors include Modern Market, TGI Fridays and Brinker.
What products or services does Fresh Enterprises offer?
Fresh Enterprises offers Burritos, Tacos, Salads, and Catering Services.
Who are Fresh Enterprises's investors?
Fresh Enterprises has 2 investors. Key investors include MTY Group, and L Catterton.