About Freshii
Freshii is a Consumer company based in Toronto (Canada) founded in 2005, and was acquired by Foodtastic in December 2022. Chain of limited service restaurant serving burritos, wraps, soups, salads, and frozen yogurts. Freshii has raised $427.99 thousand across 2 funding rounds from investors including Foodtastic. Freshii has completed 1 acquisition, including Natura Market. Its website freshii.com draws about 70 thousand monthly visits. Freshii offers products and services including Freshii App, Salads, Bowls, Smoothies, and Catering Services. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Limited Service. Its competitors include Sarku Japan, Williams Fresh Cafe and Ghost Kitchen Brands.
Company details
Freshii was established in 2005 in Toronto, Canada, as a chain within the fast-casual restaurant sector. Limited-service outlets are operated across various locations, where customizable burritos, wraps, soups, salads, and frozen yogurts are provided to customers. Focus is placed on healthy, quick meal options, with expansion occurring internationally from its Canadian base.
- Headquarters Toronto, Canada
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Restaurants and Delivery
- Website freshii.com
- Social LinkedIn X Facebook Instagram
- Acquired by Foodtastic (Dec 2022)
- Total Equity Funding$427.99K (USD)
in 2 rounds
- Latest Funding Round$782.7K (USD), Post-IPO
Feb 2017
- Investors
- Investments & Acquisitions
- Acquired byFoodtastic
(Dec 2022)
Products & Services of Freshii
Freshii offers a comprehensive portfolio of products and services, including Freshii App, Salads, Bowls, Smoothies, and Catering Services.
App for ordering and customizing fresh meals with rewards.
Fresh salad options for nutritious, customizable eating.
Variety of fresh bowls with vegetables and proteins.
Blended drinks made from fresh fruits and juices.
Options for group orders and event food provision.
Apps and channels of Freshii
Freshii publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Freshii
Freshii has successfully raised a total of $427.99K across 2 strategic funding rounds. The most recent funding activity was a Post-IPO round of $782.7 thousand completed in February 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $427,985
- Total Rounds 2
- Last Round Post-IPO — $782,700
- First Round $427,985
(Jan 2013)
All 2 funding rounds of Freshii with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2017 | $782,700 | Post-IPO | – | – | – |
| Jan 2013 | $427,985 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Freshii
Freshii has secured backing from 1 investor. Prominent investors backing the company include Foodtastic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-cuisine restaurant franchises are operated and expanded across locations. | 2016 | foodtastic.ca | Quebec City, Canada |
Investor details for Freshii
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People of Freshii
11 people are tracked at Freshii (5 in board & advisors, 6 in team).
| Name | Role | Group |
|---|---|---|
Stephen A. Smith | Director | Board & advisors |
William Schultz | Director | Board & advisors |
Sedar Filing | Director | Board & advisors |
Matthew Corrin | Executive Chairman | Board & advisors |
Heather Briant | Director | Board & advisors |
Ryan Lahr | Freshii Regional Manager/ Certified Corporate Trainer | Team |
Steven Lin | Team Leader | Team |
Shannon Beyak | Senior Manager Training And Development | Team |
Tom Mahn | BC Franchisee - Operations & HR Manager | Team |
Dilpreet Singh | Owner | Team |
Daniel McCarthy | Franchise Owner | Team |
Complete people profiles for Freshii
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Investments & Acquisitions by Freshii
Freshii has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Natura Market.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of sauces and tortilla chips | naturamarket.ca | Mississauga, Canada | 2015 | Oct 2021 | $5.7M |
Complete acquisition details for Freshii
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Timeline of Freshii
6 dated milestones of Freshii across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Freshii is founded.
- Funding First funding round of $428K.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $783K.
- Acquisition Acquires Natura Market.
- Exit Acquired by Foodtastic.
Competitors of Freshii
Freshii has 3 listed competitors in our database. They include Sarku Japan, Williams Fresh Cafe and Ghost Kitchen Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sarkujapan.com | 1987 | Markham, Canada | Provides Japanese Teriyaki meals via dine-in, pick-up, and third-party delivery services. | |||
| williamsfreshcafe.com | 1993 | Brampton, Canada | A chain of limited-service restaurants is operated, offering breakfasts primarily. | |||
| ghostkitchenbrands.com | 2017 | Mississauga, Canada | Operates virtual kitchens for multiple food brands' online delivery and pickup services. |
Detailed competitors of Freshii
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Web traffic of Freshii
The website of Freshii (freshii.com) receives about 70.3K visits a month and ranks #482,464 among all websites worldwide, #3,716 in Restaurants and Delivery.
- Monthly visits70.3K
▲ 37% vs previous month
- Unique visitors30.2K
per month
- Global rank#482,464
among all websites
- Category rank#3,716
Food and Drink · Restaurants and Delivery
- Bounce rate25%
- Pages per visit4.2
- Average visit1 min 52 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Freshii. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mellowmushroom.com | 100% | 411.6K | #106,363 | View details | |
| wearefoundingfarmers.com | 100% | 113K | #249,740 | View details | |
| washingtondeli.com | 100% | 680.7K | View details | ||
meridianpint.com | meridianpint.com | 100% | – | ||
citylightsofchina.com | citylightsofchina.com | 100% | #6,882,623 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Freshii
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Related news about Freshii
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Frequently Asked Questions about Freshii
Freshii was founded in 2005 and raised its 1st funding round 8 years after it was founded.
Freshii is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Freshii is a funded company, having raised a total of $427.99K across 2 funding rounds to date. The company's 1st funding round was a Seed of $427.99K, raised on Jan 2013.
Freshii was established in 2005 in Toronto, Canada, as a chain within the fast-casual restaurant sector. Limited-service outlets are operated across various locations, where customizable burritos, wraps, soups, salads, and frozen yogurts are provided to customers. Focus is placed on healthy, quick meal options, with expansion occurring internationally from its Canadian base.
Freshii's top competitors include Williams Fresh Cafe, Sarku Japan and Ghost Kitchen Brands.
Freshii offers Freshii App, Salads, Bowls, Smoothies, and Catering Services.
Freshii has made 1 acquisition, including Natura Market.
Freshii has 1 investor. Key investors include Foodtastic.
Yes. Freshii was acquired by Foodtastic in December 2022.
Yes. Freshii publishes freshii and 1 more app, with over 100,000 downloads.