About Freshly
Freshly is a company based in New York (United States) founded in 2012 was acquired by Nestlé US in October 2020.. Freshly has raised $108.11 million across 7 funding rounds from investors including Nestlé US, Highland Capital Partners and Insight Partners. The company has 842 employees as of December 31, 2022. Freshly operates in a competitive market with competitors including Sun Basket, Green Chef, Thistle, Trifecta Nutrition and Sakara Life, among others.
- Headquarter New York, United States
- Employees 842 as on 31 Dec, 2022
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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Software Development Team
14 people
Leadership Team
7 people
Sales and Marketing
7 people
Human Resources and Administration
6 people
Finance and Accounting
6 people
Product Management Team
5 people
Data Analysis and Operations Team
2 people
Operations Team
2 people
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Funding Insights of Freshly
Freshly has successfully raised a total of $108.11M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $77 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series C — $77.0M
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First Round
First Round
(24 Apr 2014)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2017 | Amount | Series C - Freshly | Valuation | Nestlé US | |
| Jul, 2016 | Amount | Series B - Freshly | Valuation | Insight Partners | |
| Jul, 2015 | Amount | Series A - Freshly | Valuation | Highland Capital Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Freshly
Freshly has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Nestlé US, Highland Capital Partners and Insight Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investment and entrepreneur support services.
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Founded Year | Domain | Location | |
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Investment firm scaling software and technology companies from early to late stages.
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Founded Year | Domain | Location | |
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A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Freshly
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Freshly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Freshly Comparisons
Competitors of Freshly
Freshly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sun Basket, Green Chef, Thistle, Trifecta Nutrition and Sakara Life, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Pre-measured ingredients are delivered via an online subscription recipe box.
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| domain | founded_year | HQ Location |
Organic meal kits are delivered through subscription service.
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| domain | founded_year | HQ Location |
Healthy plant-based meals are delivered via online subscription service.
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| domain | founded_year | HQ Location |
Provider of organic meal delivery services
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| domain | founded_year | HQ Location |
Plant-based ready-to-eat meals are delivered online by Sakara Life.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Freshly
Frequently Asked Questions about Freshly
When was Freshly founded?
Freshly was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is Freshly located?
Freshly is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Freshly a funded company?
Freshly is a funded company, having raised a total of $108.11M across 7 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Apr 24, 2014.
How many employees does Freshly have?
As of Dec 31, 2022, the latest employee count at Freshly is 842.
What does Freshly do?
Freshly was founded in 2012 in New York, United States, as an internet-first restaurant in the meal delivery sector. Ready-made healthy meals are shipped to customers homes each week, with free overnight and two-day shipping options provided. Advanced biodegradable packaging is utilized to preserve freshness during transit. Mobile applications for Android and iOS devices are offered to facilitate ordering and management.
Who are the top competitors of Freshly?
Freshly's top competitors include Thistle, Feast & Fettle and Trifecta Nutrition.
Who are Freshly's investors?
Freshly has 7 investors. Key investors include Nestlé US, Highland Capital Partners, Insight Partners, White Star Capital, and Finger Group.
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