About Freshmax
Freshmax is a company based in Rocklea (Australia) founded in 1995, and was acquired by Roc Partners in January 2025. Fresh produce is distributed globally while varietal IP is developed. Its legal entity is Freshmax Pty Ltd.
Company details
Founded in 1995 and based in Rocklea, Australia, Freshmax operates within the fresh produce industry as a distributor and intellectual property developer for varietals. Proprietary fruit genetics are invested in to offer exclusive varieties. Produce is sourced from multiple global production zones and managed through the full supply chain, including quality control. Partnerships with growers are maintained to provide consistent, high-quality supplies to international customers.
- InvestorsT&G GLOBAL
& 2 more
- Acquired by
Apps and channels of Freshmax
its YouTube channel Freshmax has 226 subscribers and 30 videos.
Videos from Freshmax
The most watched videos on Freshmax's YouTube channel, Freshmax (226 subscribers). Click a video to play it here.
More on Freshmax.
Investors in Freshmax
Freshmax has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include T&G GLOBAL, Maui Capital and Roc Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment partnerships are formed to grow quality businesses. | mauicapital.co.nz | Auckland, New Zealand | ||
| rocp.com | ||||
Fruits and vegetables are produced and distributed worldwide. | 1897 | tandg.global | Auckland, New Zealand |
Investor details for Freshmax
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Timeline of Freshmax
4 dated milestones of Freshmax across 30 years, from founding to its latest funding, stage changes and deals.
- Founded Freshmax is founded.
- Exit Acquired by Maui Capital.
- Exit Acquired by T&G GLOBAL.
- Exit Acquired by Roc Partners.
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Frequently Asked Questions about Freshmax
Freshmax was founded in 1995.
Freshmax is headquartered in Rocklea, Australia. It is registered at Rocklea, Queensland, Australia.
Founded in 1995 and based in Rocklea, Australia, Freshmax operates within the fresh produce industry as a distributor and intellectual property developer for varietals. Proprietary fruit genetics are invested in to offer exclusive varieties. Produce is sourced from multiple global production zones and managed through the full supply chain, including quality control. Partnerships with growers are maintained to provide consistent, high-quality supplies to international customers.
Freshmax has 3 investors. Key investors include T&G GLOBAL, Maui Capital, and Roc Partners.
Freshmax operates through Freshmax Pty Ltd.
Yes. Freshmax was acquired by Roc Partners in January 2025.