fresho.

Melbourne, Australia Founded: 2004 • Age: 22 yrs
Provider of SaaS based online ordering solutions and grocery products for food distributors
Annual revenue - Latest available
Total funding $34.8M 5 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 4 Services tracked
Competitors 7 Brand Intelligence

About fresho.

fresho. is a company based in Melbourne (Australia) founded in 2004 by James Andronis and Huw Birrell. fresho. has raised $34.85 million across 5 funding rounds from investors including Primorus Investments, Geoff Tarrant and Andrew Sypkes. fresho. offers products and services including Order Automation, Inventory Management, Invoicing and Payments, and Reporting and Insights. fresho. operates in a competitive market with competitors including StrongPoint, ThryveAI, No Spoilers, 2020rdi and Opocart, among others.

  • Headquarter Melbourne, Australia
  • Founders James Andronis, Huw Birrell
  • Sectors
    Retail
    Consumer
  • Phone
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  • Website
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  • Social
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  • Legal Name Fresho Pty Ltd
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $34.85 M (USD)

    in 5 rounds

  • Latest Funding Round
    $11.07 M (USD), Series B

    Nov 26, 2024

  • Investors
  • Employee Count
    Not available
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Products & Services of fresho.

fresho. offers a comprehensive portfolio of products and services, including Order Automation, Inventory Management, Invoicing and Payments, and Reporting and Insights.

Product name locked
Category locked
Primary

Automates wholesale food ordering processes for suppliers.

Product name locked
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Manages stock levels and tracking for fresh food wholesalers.

Product name locked
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Handles billing and automated payments in a closed marketplace.

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Provides data insights for business efficiency and growth.

People of fresho.

Headcount 50-200
Employee Profiles 35
Employee Profiles
People
Emma Finn
Sales Manager
People
Nick Beattie
Head Of Commercial
People
Genevieve Leary
Senior Onboarding Associate (uk)
People
Rupert Hill
Head Of Demand Generation

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Funding Insights of fresho.

fresho. has successfully raised a total of $34.85M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $11.07 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in fresho.

fresho. has secured backing from 7 investors, including angel and venture fund investors. Prominent investors backing the company include Primorus Investments, Geoff Tarrant and Andrew Sypkes.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Global investment activities are managed by the firm from London.
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Tech companies are targeted for investments by SecondQuarter Ventures.
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Investor details for fresho.

Investor domains, locations, round participation, and complete history require an active premium plan.

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Investments & Acquisitions by fresho.

Investments
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Investment portfolio details for fresho.

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - fresho.

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Detailed financials for fresho.

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  • Profit trends
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Fresho. Comparisons

fresho. Primary company
Description
Provider of SaaS based online ordering solutions and grocery...
Location
Melbourne, Australia
Founded Year
2004
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for fresho.

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Competitors of fresho.

fresho. operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as StrongPoint, ThryveAI, No Spoilers, 2020rdi and Opocart, among others.

Company Name Domain Founded year HQ Location Description
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Suite solutions for grocery retailers are offered by StrongPoint.
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Offers e-commerce platforms for grocers with personalized shopping and fulfillment tools.
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Cloud-based inventory management is provided for beverage industry operations.
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Offers cloud-based in-store analytics solutions for offline retailers.
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Provides comprehensive e-commerce solutions for businesses.
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Detailed competitors of fresho.

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  • Domains and locations
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Latest news on Fresho.

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Complete news archive for fresho.

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about fresho.

fresho. was founded in 2004 and raised its 1st funding round 5 years after it was founded.

fresho. is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

James Andronis is the current CEO of fresho.. They have also founded this company.

fresho. is a funded company, having raised a total of $34.85M across 5 funding rounds to date.

Founded in 2004 and based in Melbourne, Australia, SaaS-based online ordering solutions and grocery products are supplied to food distributors. Features such as price negotiation, availability updates, payment processing, order receipt, and modifications are included in the software. The product catalog encompasses fruits and vegetables targeted at restaurants, cafes, and supermarkets within the food distribution sector.

fresho.'s top competitors include StrongPoint, No Spoilers and ThryveAI.

fresho. offers Order Automation, Inventory Management, Invoicing and Payments, and Reporting and Insights.

fresho. has 7 investors. Key investors include Primorus Investments, Geoff Tarrant, Andrew Sypkes, SecondQuarter, and Salta.

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