Frogparking

Palmerston North, New Zealand Founded: 2010 • Age: 16 yrs Acquired By Towne Park
Provides smart parking hardware and software for operations optimization.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 5 Services tracked
Competitors 8 Brand Intelligence

About Frogparking

Frogparking is a company based in Palmerston North (New Zealand) founded in 2010 by Don Sandbrook was acquired by Towne Park in September 2025. It operates as a B2B. Frogparking offers products and services including FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR. Frogparking operates in a competitive market with competitors including Arrive, Parkhub, FlashParking, Metropolis and REEF, among others.

  • Headquarter Palmerston North, New Zealand
  • Founders Don Sandbrook
  • Sectors
    Industrial Goods & Manufacturing
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Operational Areas
Industrial Goods & Manufacturing → Robotics, Automation & Smart Systems Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
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  • Net Profit
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  • EBITDA
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  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    Towne Park

    (Sep 29, 2025)

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Products & Services of Frogparking

Frogparking offers a comprehensive portfolio of products and services, including FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR.

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Primary

Barrier gate for streamlined parking entry and exit.

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Devices for real-time parking space occupancy detection.

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Kiosk for ticket payment and parking transactions.

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Platform for data analytics and parking management.

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System for automated vehicle identification and access.

People of Frogparking

Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Matthew Robertson
Chief Financial Officer

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Teams

Funding Insights of Frogparking

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Detailed funding history for Frogparking

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Investors in Frogparking

Frogparking has secured backing from 1 investor. Prominent investors backing the company include Towne Park.

All
Investor Description Founded Year Domain Location
Provider of exceptional parking, mobility, and valet services
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Investor details for Frogparking

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Investments & Acquisitions by Frogparking

Investments
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Investment portfolio details for Frogparking

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Financial Statements - Frogparking

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Detailed financials for Frogparking

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Frogparking Comparisons

Frogparking Primary company
Description
Provides smart parking hardware and software for operations ...
Location
Palmerston North, New Zealand
Founded Year
2010
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Frogparking

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Competitors of Frogparking

Frogparking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Arrive, Parkhub, FlashParking, Metropolis and REEF, among others.

Company Name Domain Founded year HQ Location Description
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Tech-enabled platform for parking and mobility management solutions is provided.
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Provider of comprehensive parking management solutions
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Parking management systems are delivered via SaaS-enabled hardware and software.
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End-to-end parking management solutions are provided via an AI-enabled platform.
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REEF is focused on connecting goods and services to local neighborhoods through digital solutions.
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Parking management solutions for events and venues are provided.
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Detailed competitors of Frogparking

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Latest news on Frogparking

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Complete news archive for Frogparking

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Frequently Asked Questions about Frogparking

Frogparking was founded in 2010.

Frogparking is headquartered in Palmerston North, New Zealand.

Don Sandbrook is the current CEO of Frogparking. They have also founded this company.

Frogparking delivers end-to-end parking management solutions, including sensors, gates, and analytics software. It helps corporate clients optimize operations, increase revenue, and manage data through innovative technology. Based in New Zealand, USA, and Australia, the company focuses on reliable, customizable systems for urban parking challenges.

Frogparking's top competitors include Arrive, Parkhub and Metropolis.

Frogparking offers FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR.

Frogparking has 1 investor. Key investors include Towne Park.

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