About Frogparking
Frogparking is a company based in Palmerston North (New Zealand) founded in 2010 by Don Sandbrook was acquired by Towne Park in September 2025. It operates as a B2B. Frogparking offers products and services including FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR. Frogparking operates in a competitive market with competitors including Arrive, Parkhub, FlashParking, Metropolis and REEF, among others.
- Headquarter Palmerston North, New Zealand
- Founders Don Sandbrook
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Sectors
Industrial Goods & Manufacturing
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Towne Park
(Sep 29, 2025)
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Products & Services of Frogparking
Frogparking offers a comprehensive portfolio of products and services, including FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Barrier gate for streamlined parking entry and exit.
Devices for real-time parking space occupancy detection.
Kiosk for ticket payment and parking transactions.
Platform for data analytics and parking management.
System for automated vehicle identification and access.
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Funding Insights of Frogparking
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Frogparking
Frogparking has secured backing from 1 investor. Prominent investors backing the company include Towne Park. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Provider of exceptional parking, mobility, and valet services
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Frogparking
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Frogparking
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Frogparking Comparisons
Competitors of Frogparking
Frogparking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Arrive, Parkhub, FlashParking, Metropolis and REEF, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Tech-enabled platform for parking and mobility management solutions is provided.
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| domain | founded_year | HQ Location |
Provider of comprehensive parking management solutions
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| domain | founded_year | HQ Location |
Parking management systems are delivered via SaaS-enabled hardware and software.
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| domain | founded_year | HQ Location |
End-to-end parking management solutions are provided via an AI-enabled platform.
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| domain | founded_year | HQ Location |
REEF is focused on connecting goods and services to local neighborhoods through digital solutions.
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| domain | founded_year | HQ Location |
Parking management solutions for events and venues are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Frogparking
When was Frogparking founded?
Frogparking was founded in 2010.
Where is Frogparking located?
Frogparking is headquartered in Palmerston North, New Zealand.
Who is the current CEO of Frogparking?
Don Sandbrook is the current CEO of Frogparking. They have also founded this company.
What does Frogparking do?
Frogparking delivers end-to-end parking management solutions, including sensors, gates, and analytics software. It helps corporate clients optimize operations, increase revenue, and manage data through innovative technology. Based in New Zealand, USA, and Australia, the company focuses on reliable, customizable systems for urban parking challenges.
Who are the top competitors of Frogparking?
Frogparking's top competitors include Arrive, Parkhub and Metropolis.
What products or services does Frogparking offer?
Frogparking offers FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR.
Who are Frogparking's investors?
Frogparking has 1 investor. Key investors include Towne Park.