Frogparking

Palmerston North, New Zealand Founded: 2010 • Age: 16 yrs Acquired By Towne Park
Provides smart parking hardware and software for operations optimization.

About Frogparking

Frogparking is a company based in Palmerston North (New Zealand) founded in 2010 by Don Sandbrook was acquired by Towne Park in September 2025. It operates as a B2B. Frogparking offers products and services including FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR. Frogparking operates in a competitive market with competitors including Arrive, Parkhub, FlashParking, Metropolis and REEF, among others.

  • Headquarter Palmerston North, New Zealand
  • Founders Don Sandbrook
  • Sectors
    Industrial Goods & Manufacturing
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website frogparking.com
  • Social LinkedIn Facebook YouTube
  • Acquired by Towne Park (Sep 2025)
Key Metrics

Products & Services of Frogparking

Frogparking offers a comprehensive portfolio of products and services, including FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR.

FrogGate
Access Control

Barrier gate for streamlined parking entry and exit.

FrogSensor
Sensors

Devices for real-time parking space occupancy detection.

FrogKiosk
Payment Systems

Kiosk for ticket payment and parking transactions.

FrogHub
Software

Platform for data analytics and parking management.

FrogLPR
License Plate Recognition

System for automated vehicle identification and access.

Apps and channels of Frogparking

its YouTube channel Frogparking has 37 subscribers and 25 videos.

Frogparking
YouTube 37 subscribers 25 videos Science & Technology
Open channel

Videos from Frogparking

The most watched videos on Frogparking's YouTube channel, Frogparking (37 subscribers). Click a video to play it here.

We installed our smart parking solutions & MOBILE APPLICATION at City of Laguna Beach!
434 views
We installed our SMART PARKING TECHNOLOGY at Auckland International Airport!
344 views
Introducing FrogValet - Premium Valet parking software and mobile application
283 views
Frogparking installs PARCS at the University of Southern California (USC)
255 views

More on Frogparking.

Investors in Frogparking

Frogparking has secured backing from 1 investor. Prominent investors backing the company include Towne Park.

All
InvestorDescriptionFounded YearDomainLocation
Provider of exceptional parking, mobility, and valet services
1988townepark.comAnnapolis, United States
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Investor details for Frogparking

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People of Frogparking

3 people are tracked at Frogparking (3 in leadership).

NameRoleGroup
Don Sandbrook
Founder, CEOLeadership
Shareena Sandbrook
CEOLeadership
Matthew Robertson
Chief Financial OfficerLeadership
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Complete people profiles for Frogparking

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Timeline of Frogparking

2 dated milestones of Frogparking across 15 years, from founding to its latest funding, stage changes and deals.

  1. Founded Frogparking is founded.
  2. Exit Acquired by Towne Park.

Competitors of Frogparking

Frogparking operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Arrive, Parkhub, FlashParking, Metropolis and REEF, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
arrive.com2006Chicago, United States$65.3M1
Tech-enabled platform for parking and mobility management solutions is provided.
parkhub.com2010Dallas, United States$15.61M59
Provider of comprehensive parking management solutions
flashparking.com2011Austin, United States$313M–
Parking management systems are delivered via SaaS-enabled hardware and software.
metropolis.io2017Los Angeles, United States$332.92M92
End-to-end parking management solutions are provided via an AI-enabled platform.
reeftechnology.com2013Miami, United States$766.48M7,150
REEF is focused on connecting goods and services to local neighborhoods through digital solutions.
t2systems.com1994Indianapolis, United States$31M176
Parking management solutions for events and venues are provided.
streetline.com2005San Mateo, United States$59.27M8
Parking occupancy is detected using AI-enabled wireless sensors.
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Detailed competitors of Frogparking

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
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Web traffic of Frogparking

The website of Frogparking (frogparking.com) receives about 9.3K visits a month.

  • Monthly visits
    9.3K

    ▼ 4.9% vs previous month

Similar websites

Websites whose visitors overlap most with Frogparking. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
dymec.com
100%
2.2K#7,750,913View details
nwave.io
96%
3K#5,757,661View details
chexology.com
96%
9.4K#1,959,858View details
oobeo.com
74%
6.6K#2,947,481View details
ipsgroupinc.com
32%
3.6K#5,016,462View details

Similar companies to Frogparking

10 companies that operate in the same segment as Frogparking (Parking & Access Systems), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of parking guidance systems, LPR cameras, and vehicle detection technologies
1999Reus, Catalonia, Spain–––
Provides plug-and-play industrial land and utilities for chemical businesses in India.
2022Bharuch, Gujarat, India––1
Parking, transport, and energy solutions for urban mobility are provided.
–––––
IHI Transport Machinery was founded in 1973 in Chuo, Japan.
1973Chuo, Tokyo, Japan–––
Cloud-based software for garage management, invoicing, and inventory tracking.
2018Patan, Gujarat, India–––
Parking automation technology and infrastructure are designed and developed.
2018Fremont, California, United StatesUSD 7.59 M––
Provider of safety barrier systems and cladding packages for various sectors
1971Wolverhampton, United Kingdom–––
Offers sales, installation, and maintenance of parkets and flooring in Croatia.
2013Zagreb, Croatia–––
Operations are managed across multiple industries by the diversified conglomerate.
1989Vienna, Austria–––
Automated parking systems are provided for residential and commercial facilities.
2015Norway––13
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Frequently Asked Questions about Frogparking

Frogparking was founded in 2010.

Frogparking is headquartered in Palmerston North, New Zealand.

Don Sandbrook is the current CEO of Frogparking. They have also founded this company.

Frogparking delivers end-to-end parking management solutions, including sensors, gates, and analytics software. It helps corporate clients optimize operations, increase revenue, and manage data through innovative technology. Based in New Zealand, USA, and Australia, the company focuses on reliable, customizable systems for urban parking challenges.

Frogparking's top competitors include Arrive, Parkhub and Metropolis.

Frogparking offers FrogGate, FrogSensor, FrogKiosk, FrogHub, and FrogLPR.

Frogparking has 1 investor. Key investors include Towne Park.

Yes. Frogparking was acquired by Towne Park in September 2025.

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