About Front Runner
Front Runner is a company based in Hannover (Germany) founded in 2010 was acquired by Dometic in May 2021. Front Runner operates in a competitive market with competitors including Alpine, Grammer, Porsche Engineering Group, InTiCa Systems and R+S Automotive, among others.
- Headquarter Hannover, Germany
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website frontrunneroutfitters.com/en/us
- Social LinkedIn X Facebook
- Acquired by Dometic (May 2021)
Investors in Front Runner
Front Runner has secured backing from 1 investor. Prominent investors backing the company include Dometic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Dometic is engaged in providing outdoor and camping gear solutions. | – | dometic.com | - |
Investor details for Front Runner
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Front Runner
24 people are tracked at Front Runner (8 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Steve Hayes | CEO | Leadership |
Daniel M Fluckiger | Managing Director (australia) | Leadership |
Lehan Bornman | Head Of Global Marketing | Leadership |
Renee Cary | Chief Operating Officer | Leadership |
Paul Wandrag | Global IT Head & CTO | Leadership |
Andrea Labitzke | Managing Director Europe | Leadership |
Christopher Jacoby | Head Of Ecommerce | Leadership |
Robert Wissiak | Head Of Industrial Design | Leadership |
Nikolas Belka | Global Marketing Relations Manager | Team |
Beverley Mohlala | Human Resources & Payroll Officer | Team |
Katharina Bock | Marketing Manager Europe | Team |
Theo Vermaak | IT Manager | Team |
Rayner Duveen | Marketing Manager: South Africa & Australia | Team |
Dylan Booth | Customer Service And Retail Manager | Team |
Patrick Cruywagen | Content & Copywriter | Team |
Lea Siewert | Marketing Assistant Events | Team |
Michelle Orthmann | Marketing Specialist Collaborations | Team |
Sameer Hijaz | Social Media Specialist | Team |
Werner Enslin | Ecommerce Manager | Team |
Ilze Botha | Bookkeeper | Team |
4 more people are available in the full profile.
Complete people profiles for Front Runner
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- Full employee list
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Timeline of Front Runner
2 dated milestones of Front Runner across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Front Runner is founded.
- Exit Acquired by Dometic.
Competitors of Front Runner
Front Runner operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Alpine, Grammer, Porsche Engineering Group, InTiCa Systems and R+S Automotive, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| alpine.com | 1967 | Melbourne, Australia | – | – | Car audio and navigation/infotainment systems are developed by Alpine. | |
| grammer.com | 1880 | Amberg, Germany | – | 767 | Interior components are manufactured and supplied to aftermarket sectors. | |
| porscheengineering.com | 1931 | Weissach, Germany | – | 245,700 | Manufacturer of automotive | |
| intica-systems.com | 2003 | Passau, Germany | – | 82 | Retailer of aftermarket auto-parts & accessories | |
| rs-automotive.com | 1949 | Bocholt, Germany | – | 81 | Manufacturer of automotive spare parts | |
| glasurit.com | 1888 | Munster, Germany | – | – | Offers high-quality paints and refinish systems for automotive body shops globally. | |
| europart.net | 1948 | Hasbergen, Germany | – | – | Auto parts for vehicles are manufactured and sold globally. | |
| max-holder.com | 1888 | Reutlingen, Germany | – | 216 | Vehicle rental and automotive parts are provided by Max Holder. |
Detailed competitors of Front Runner
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Front Runner
The website of Front Runner (frontrunneroutfitters.com) receives about 16.9K visits a month.
- Monthly visits16.9K
▼ 21.8% vs previous month
Websites whose visitors overlap most with Front Runner. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
equipt1.com | equipt1.com | 100% | – | #2,232,054 | – |
4x4megaworldonline.com | 4x4megaworldonline.com | 84% | – | #390,078 | – |
4x4direct.co.za | 4x4direct.co.za | 82% | – | #432,451 | – |
victory4x4.com | victory4x4.com | 80% | – | #332,723 | – |
budbuilt.com | budbuilt.com | 78% | – | #4,403,029 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Front Runner
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Front Runner
Complete news archive for Front Runner
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Front Runner
10 companies that operate in the same segment as Front Runner (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 716.48 M | USD 446.48 M | 3,992 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.98 B | – | 2,500 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 206.3 M | – | – | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,000 | |
Retailer of new automobiles, used vehicles, and related automotive news | 2008 | Jaipur, Rajasthan, India | USD 60 M | USD 289.58 M | 721 |
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Frequently Asked Questions about Front Runner
Front Runner was founded in 2010.
Front Runner is headquartered in Hannover, Germany. It is registered at Hannover, Niedersachsen, Germany.
Steve Hayes is the current CEO of Front Runner.
Front Runner was established in 2010 in Hannover, Germany, where operations focus on the automotive aftermarket sector. Accessories for vehicles are produced, including roof racks and cargo systems designed for off-road and adventure use. The company is led by CEO Steve Hayes, with manufacturing and distribution centered in Europe to serve global markets in the automotive industry.
Front Runner's top competitors include Grammer, Porsche Engineering Group and InTiCa Systems.
Front Runner has 1 investor. Key investors include Dometic.
Yes. Front Runner was acquired by Dometic in May 2021.

