About Frontera Foods
Frontera Foods is a Consumer company based in Chicago (United States) founded in 1996 by Rick Bayless and Valdes Bayless, and was acquired by Conagra Brands in September 2016. Multi category food brand. Its chief executive, as recorded, is Manny Valdes. Frontera Foods offers products and services including Cooking Sauces, Salsa, Tortilla Chips, and Frozen Meals. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its competitors include General Mills, Kraft Heinz Company and Conagra Brands.
Company details
Frontera Foods was founded in 1996 in Chicago, United States, as a multi-category food brand within the consumer packaged goods sector. Products such as salsas, tortilla chips, cooking sauces, guacamole, and frozen bowls are manufactured and sold primarily through organized retailers. The majority of sales occur in the US market, with operations focused on regional Mexican-inspired cuisine items. Leadership includes co-founders Rick Bayless and Valdes Bayless, alongside CEO Manny Valdes.
- Headquarters Chicago, United States
- Founders Rick Bayless, Valdes Bayless
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website fronterafoods.com
- Social LinkedIn X Facebook YouTube
- Acquired by Conagra Brands (Sep 2016)
- Investors
- Acquired byConagra Brands
(Sep 2016)
Products & Services of Frontera Foods
Frontera Foods offers a comprehensive portfolio of products and services, including Cooking Sauces, Salsa, Tortilla Chips, and Frozen Meals.
Sauces used for enhancing meal flavors and cooking.
Dips and sauces for snacks and appetizers.
Crunchy chips for snacking or pairing with dips.
Pre-prepared meals for quick heating and consumption.
Apps and channels of Frontera Foods
its YouTube channel Conagra Brands has 4.43K subscribers and 30 videos.
Videos from Frontera Foods
The most watched videos on Frontera Foods's YouTube channel, Conagra Brands (4.43K subscribers). Click a video to play it here.
More on Conagra Brands.
Investors in Frontera Foods
Frontera Foods has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Conagra Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Vertically integrated company in manufacturing and supply of value-added meat and food products | 1919 | conagrabrands.com | Chicago, United States |
Investor details for Frontera Foods
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People of Frontera Foods
3 people are tracked at Frontera Foods (3 in leadership).
| Name | Role | Group |
|---|---|---|
Rick Bayless | Co-Founder | Leadership |
Valdes Bayless | Co-Founder | Leadership |
Manny Valdes | CEO | Leadership |
Complete people profiles for Frontera Foods
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Timeline of Frontera Foods
2 dated milestones of Frontera Foods across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Frontera Foods is founded.
- Exit Acquired by Conagra Brands.
Competitors of Frontera Foods
Frontera Foods has 3 listed competitors in our database. They include General Mills, Kraft Heinz Company and Conagra Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| generalmills.com | 1866 | Minneapolis, United States | 34,000 | Multi-category food products are produced and distributed globally. | ||
| kraftheinzcompany.com | 2013 | Pittsburgh, United States | 38,000 | Processed foods and beverages are manufactured globally. | ||
| conagrabrands.com | 1919 | Chicago, United States | 18,600 | Vertically integrated company in manufacturing and supply of value-added meat and food products |
Detailed competitors of Frontera Foods
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Web traffic of Frontera Foods
The website of Frontera Foods (fronterafoods.com) receives about 5K visits a month.
- Monthly visits5K
▼ 10.3% vs previous month
Websites whose visitors overlap most with Frontera Foods. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fronterafiesta.com | fronterafiesta.com | 100% | β | ||
shop.thefreshmarket.com | shop.thefreshmarket.com | 97% | #103,938 | β | |
| specialtyfoodsource.com | 97% | #812,558 | View details | ||
myfrontera.com | myfrontera.com | 97% | #2,329,335 | β | |
fronterakitchens.com | fronterakitchens.com | 85% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 11 similar websites and full traffic analytics for Frontera Foods
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Frontera Foods (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Frontera Foods
Complete news archive for Frontera Foods
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Frequently Asked Questions about Frontera Foods
Frontera Foods was founded in 1996.
Frontera Foods is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Manny Valdes is the CEO of Frontera Foods, as recorded in our data.
Frontera Foods was founded in 1996 in Chicago, United States, as a multi-category food brand within the consumer packaged goods sector. Products such as salsas, tortilla chips, cooking sauces, guacamole, and frozen bowls are manufactured and sold primarily through organized retailers. The majority of sales occur in the US market, with operations focused on regional Mexican-inspired cuisine items. Leadership includes co-founders Rick Bayless and Valdes Bayless, alongside CEO Manny Valdes.
Frontera Foods's top competitors include Kraft Heinz Company, General Mills and Conagra Brands.
Frontera Foods offers Cooking Sauces, Salsa, Tortilla Chips, and Frozen Meals.
Frontera Foods has 1 investor. Key investors include Conagra Brands.
Yes. Frontera Foods was acquired by Conagra Brands in September 2016.

