About Frontify
Frontify is a Technology company based in St. Gallen (Switzerland) founded in 2013 by Roger Dudler. Cloud-based digital asset management solutions are provided for brands. Frontify has raised $80.6 million across 3 funding rounds from investors including Revaia, HighSage and EQT Ventures. Frontify has completed 1 acquisition, including TwicPics. Its chief executive, as recorded, is Roger Dudler. Its website frontify.com draws about 462 thousand monthly visits. Frontify offers products and services including Digital Asset Management, Guidelines, Templates, and Integrations. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Brand Management. Its legal entity is Frontify AG.
Company details
Frontify was founded in 2013 in St. Gallen, Switzerland, focusing on the digital asset management sector. Cloud-based tools are offered to businesses for creating web-based brand manuals, maintaining UI libraries, storing and sharing media assets, and facilitating team collaboration. The platform operates on a subscription model, with clients including Nasdaq, Lufthansa, and IBM. Operations emphasize efficient brand resource management across global teams.
- Headquarters St. Gallen, Switzerland
- Founders Roger Dudler
- SectorsTechnology
- Website category Computers Electronics and Technology · Graphics Multimedia and Web Design
- Email••••••••
- Phone•••• ••••
- Website frontify.com/en
- Social LinkedIn X Facebook Instagram
- Legal Name Frontify Ag
Products & Services of Frontify
Frontify offers a comprehensive portfolio of products and services, including Digital Asset Management, Guidelines, Templates, and Integrations.
Platform for storing and managing digital assets to ensure brand consistency.
Centralized system for creating and enforcing brand guidelines.
Pre-built templates for on-brand marketing materials creation.
Tools to connect with other software for enhanced collaboration.
Funding Insights of Frontify
Frontify has successfully raised a total of $80.6M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $50 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $80.6M
- Total Rounds 3
- Last Round Series C — $50M
- First Round $8.3M
(Oct 2018)
- Investors Count 8
All 3 funding rounds of Frontify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $50M | Series C | – | Revaia | |
| Jan 2020 | $22.3M | Series B | – | EQT Ventures | |
| Oct 2018 | $8.3M | Series A | – | Blossom Capital |
8 investors in total: 5 institutional and 3 angel.
Investors in Frontify
Frontify has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Revaia, HighSage and EQT Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on technology and multiple sectors | revaia.com | Paris, France | ||
Venture capital firm investing in multiple sectors | highsage.com | Boston, United States | ||
Venture capital investments in technology and innovation sectors. | eqtventures.com | |||
Investments are made by Blossom Capital in technology sectors. | blossomcap.com | London, United Kingdom | ||
| tenderloin-ventures.ch | ||||
MN Myke Naf | Indian angel investor focusing on early-stage tech startups. | unknown_bf044ba0616f4f7f9 | ||
TD Thomas duebendorfer | unknown_d7d03bd5ee6c4c108 | |||
CW Cedric Waldburger | Swiss entrepreneur, angel investor, and founder of Tomahawk.VC, active in India. | unknown_c5fa14403bfa4397a |
Investor details for Frontify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Frontify
112 people are tracked at Frontify (35 in leadership, 77 in team).
| Name | Role | Group |
|---|---|---|
Roger Dudler | Founder & CEO | Leadership |
Michael Müller | Chief Of Staff | Leadership |
Christian Merkel | CTO | Leadership |
Felix Hupfauf | CFO | Leadership |
Silvan Zingg | VP Of Partnerships | Leadership |
Gabriel Herrera | Vice President Of Technical Operations | Leadership |
Fabienne R. | Director, People Success | Leadership |
Claudia K. | Senior People Partner | Leadership |
Pavitra Bindra | Director, People | Leadership |
Janina Stork | Chief Of Staff Commercial | Leadership |
Ajla S. | Partner Success Manager - Global | Leadership |
Keil Stewart | Vp, People | Leadership |
Alaïa Merz | Senior Talent Partner | Leadership |
Tom Buckland | Senior Tech Talent Partner | Leadership |
Thomas M. Meichtry | Director, Sales US | Leadership |
Marvick Fernandes | Agency Partner Manager (us) | Leadership |
John Gaspar | Director, Global Customer Success Programs | Leadership |
Thérèse de Meuron | Director Of Growth | Leadership |
Digge Zetterberg Odh | CMO | Leadership |
Michal Lapinski - Kleber | Head Of Data | Leadership |
92 more people are available in the full profile.
Complete people profiles for Frontify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Frontify
Frontify has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include TwicPics.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
URL-based image processing API is provided for custom image variations. | twicpics.com | Paris, France | 2018 | Jun 2023 | •••• |
Complete acquisition details for Frontify
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Frontify
4 dated milestones of Frontify across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Frontify is founded.
- Funding First funding round of $8.3M.
- Funding Latest funding round, Series C, of $50.0M.
- Acquisition Acquires TwicPics.
Web traffic of Frontify
The website of Frontify (frontify.com) receives about 462.4K visits a month and ranks #96,962 among all websites worldwide, #862 in Graphics Multimedia and Web Design.
- Monthly visits462.4K
▲ 17.1% vs previous month
- Unique visitors188.9K
per month
- Global rank#96,962
among all websites
- Category rank#862
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate47%
- Pages per visit4.5
- Average visit2 min 41 sec
- DevicesDesktop 63% · Mobile 37%
Websites whose visitors overlap most with Frontify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
photoshopfiles.com | photoshopfiles.com | 100% | – | ||
| canva.com | 92% | 876.1M | #35 | View details | |
| corebook.io | 91% | 44.2K | #678,310 | View details | |
| brandpad.io | 89% | 73.4K | #501,250 | View details | |
| designpickle.com | 89% | 181.8K | #199,697 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Frontify
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Frontify
Complete news archive for Frontify
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Frontify
Frontify was founded in 2013 and raised its 1st funding round 5 years after it was founded.
Frontify is headquartered in St. Gallen, Switzerland. It is registered at St. Gallen, St. Gallen, Switzerland.
Roger Dudler is the CEO of Frontify, as recorded in our data. They have also founded this company.
Frontify is a funded company, having raised a total of $80.6M across 3 funding rounds to date. The company's 1st funding round was a Series A of $8.3M, raised on Oct 2018.
Frontify was founded in 2013 in St. Gallen, Switzerland, focusing on the digital asset management sector. Cloud-based tools are offered to businesses for creating web-based brand manuals, maintaining UI libraries, storing and sharing media assets, and facilitating team collaboration. The platform operates on a subscription model, with clients including Nasdaq, Lufthansa, and IBM. Operations emphasize efficient brand resource management across global teams.
Frontify offers Digital Asset Management, Guidelines, Templates, and Integrations.
Frontify has made 1 acquisition, including TwicPics.
Frontify has 8 investors. Key investors include Revaia, HighSage, EQT Ventures, Blossom Capital, and Tenderloin Ventures.
Frontify operates through Frontify Ag.
The website of Frontify receives about 462 thousand visits a month and ranks #96,962 among all websites worldwide.